
Last spring, we spent an afternoon drooling over photos from a bakery in the city of Kanazawa that came up with the ingenious idea of combining melon bread with ice cream. Unfortunately, the four-and-a-half hour train journey from Tokyo to Ishikawa kept us from picking up some samples of the tasty-looking treats.
But now our dairy-based prayers have been answered, as the same bakery has opened a new location in Tokyo’s Shibuya ward. Since that’s just three stops away from the RocketNews24 offices in Shinjuku, as soon as we found out about the new branch, we were on the next train.
The lengthy name of the shop, Sekai de Nibanme ni Oishii Yakitate Melon Pan Aisu, translates as “The Second-Most Delicious Ice Cream Melon Bread in the World.” The self-depreciating name is a sign of respect from the owner to the baker he did an apprenticeship under.
If you’ve never had the pleasure of eating melon bread, you might be surprised to find that it doesn’t taste like fruit at all. Instead, it’s got a buttery, sweet flavor that’s made it one of Japan’s most popular baked goods.
Beckoned by the enticing smell of freshly baked bread, we walked up to the counter, placed our order, and handed over our 350 yen (US$3.45). Since Sekai de Nibanme ni Oishii Yakitate Melon Pan Aisu’s Shibuya branch is just a take-out counter, we staked out a spot on the sidewalk in which to perform our taste-test.
As we took a bite, we were greeted with the crispness of the melon bread’s sugar-sprinkled outer edge, with a soft, fluffy layer beneath it. All of this mixed with the smooth flavor of the vanilla ice cream, creating a perfectly harmonious blend of flavors and textures in our mouth. There was even a bit of extra crunchiness provided by the melon bread rusk chunks the dessert is garnished with.
Since melon bread itself isn’t so overpoweringly sweet, if we’re being completely honest, we would have been OK with an even sweeter ice cream than what’s used. That said, each individual serving of ice cream melon bread is pretty big by Japanese standards, so maybe the bakery knows what it’s doing by going for a milder taste you won’t get tired of half-way through.
Speaking of eating half an order, while we were enjoying our ice cream melon bread we saw two girls come up and order one to share, which the staff was then happy to slice into two pieces for them.
As incorrigible dessert fiends, though, we were happy to have a whole one to ourselves. The only drawback we could find is that since the bread is still warm from the oven, the ice cream melts pretty quickly, and we had to be careful not to drip it on our clothes. Aside from that, though, we think ice cream melon bread is a worthy addition to the pantheon of dessert-enhanced sweets, and if you’re in the mood for something a little more Japanese than apple pie a la mode or an ice-cream topped brownie, we totally recommend it.
Bakery information
Sekai de Nibanme ni Oishii Yakitate Meron Pan / 世界で2番目においしい焼き立てメロンパンアイス
Address: Tokyo-to, Shibuya-ku, Jinnan 1-15-0, Iwase Building
東京都渋谷区神南1-15-9 岩瀬ビル
Open 11 a.m.-10 p.m.
Website
Photos: RocketNews24
[ Read in Japanese ]




The double-cheese-mayonnaise-melon-bread is a mouthful in more ways than one
Less is more as bakery starts selling bags of delicious melon bread crusts minus the bread
Curry and melon bread! Together…at last? Anyway, Yamazaki’s new curry melon bread is here
Godiva’s Tokyo bakery finally adds the king of Japanese bread: melon bread!
We try “Melon Bread Style Toast Spread”, designed to turn sliced bread into melon bread
What are the worst things about living in the Japanese countryside?[Survey]
Nagasaki high school students collab with sweets veteran to release carrot nama dorayaki
Japanese film studio Toei announces first three video games from newly created Toei Games
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
How to do an overnight bus trip to Hirosaki from Tokyo – Part 2【Photos】
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Convenience store Mini Stop’s new Gyoza Dog is must-try for all Gyoza fans! 【Taste test】
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Meetings and more meetings: Foreigners list the pros and cons of working at a Japanese company
Five different ways to say “children” in Japanese
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Where to find the “ultimate melon bread” in Japan
Let’s try all the melon bread types sold by Japanese convenience store Family Mart【Taste test】
Melon topped with ice cream: two great Hokkaido tastes in one crazily delicious package
We made bread out of ice cream and it’s delicious! Super simple 3 ingredient recipe
Melon bread: everyone’s favorite Japanese snack is actually one of the worst things you can eat
In search of Japan’s largest melon bread with Mr. Sato
Love banana bread? Love ice cream? You can have both with this Banana Bread Ice Cream Sandwich!
We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo
Linguistic complications of melon bread cream puffs can be reduced to a single word: delicious
Japan’s new Melon Pan slices: Simply pop them on bread and heat and eat
Tanuki bread arrives at Japanese bakeries with a sweet surprise and steals our hearts【Photos】
How to make Japanese melon pan out of any type of bread
Rice ball melon bread – A treat Japanese bakeries aren’t crazy enough to make, but we are【SoraKitchen】
Häagen-Dazs Bakery opens in Tokyo, and its baked goods are so good
We try Tokyo restaurant’s crab ice cream that tastes more like crab than cream【Taste test】
Luxury hotel cooks up adorable melon bread based on JR West’s platypus mascot