Menswear Dog

Bodhi is a five-year-old Shiba who lives in New York City. He’s also a talented model and one of the best-dressed dogs on the planet, so it’s no wonder he’s already racked up 150,000 followers on Instagram.

Owners Yena Kim, a former designer at Ralph Lauren, and her boyfriend David Fung started dressing Bodhi up for fun last year, posting the pictures to Facebook as a joke. Now Menswear Dog is so doggone lucrative, they’ve both been able to quit their full-time jobs to work with him.

Bodhi – named for Patrick Swayze’s character in Point Break – now nets them up to $15,000 a month through sponsorship deals and guest appearances.

▼ Here he is modelling for Victorinox.

Punctual Pooch For their 130th anniversary, Swiss watchmaker Victorinox invited MWD to review their newest timepiece, the I.N.O.X. and we jumped at the opportunity. Right our of the box, you can tell this bad boy is no joke; sturdy, hefty but not heavy, and built to withstand a tank. No seriously, the I.N.O.X. has been through a ruthless battery of strength tests, including being driven over by a 64-ton tank without so much as a dent. Aside from its durability, it’s also a beautiful timepiece; judging from pictures alone, we were expecting an overwhelming beast of a watch but it’s actually not as large as you think, fitting our less-than-beefy wrist just fine. It comes standard with a rubber strap and is technically a sports watch, but the bezel is so sleek that you could probably switch out the rubber for a leather band and dress it up with a suit and tie. The quartz-movement I.N.O.X. is available in 3 different dial colors: black, olive, and navy and comes in around $500, which makes it a lovely gift for that special dude without going into debt. MWD approved – because even dogs need to be on time. @Victorinox #Victorinox #Ontime

A post shared by Menswear Dog (@mensweardog) on

Kim and Fung bought Bodhi five years ago when they were both “broke designers” living in Harlem, they told Fast Company. Last April, they were both able to quit their full-time jobs, with Menswear Dog bringing in between $15,000 in “a good month” – and $10,000 in a bad one.

▼ The young professional.

Behind the scenes @luckymagazine photo shoot

A post shared by Menswear Dog (@mensweardog) on

Spirit Animal🔥#tbt

A post shared by Menswear Dog (@mensweardog) on

Because I'm Hatty #Grammys #Pharrell @pharrell

A post shared by Menswear Dog (@mensweardog) on

▼ Luckily, Bodhi and owner David Fung have the same neck size.

▼ He might be even cuter than our other favourite Shiba Inu!

▼ Bodhi’s style’s a little different though.

Suns Out Guns Out #toddsnyder @toddsnyderny

A post shared by Menswear Dog (@mensweardog) on

So, what time should I pick you up?

A post shared by Menswear Dog (@mensweardog) on

▼ That neckline! That gaze! Those doggy chews!

Happy Friday, Folks! 🌷#FloralFriday🌷

A post shared by Menswear Dog (@mensweardog) on

▼ Keeping it casual with another well-dressed friend.

▼ Yep. This is definitely the world’s coolest dog.

▼ Don’t know about you, but we just died of jealousy a little bit. You’ll have to excuse us while we have a little lie down.

A Star in Stripes 💫

A post shared by Menswear Dog (@mensweardog) on

Such dapper. Many menswear. Such cute. Menswear Dog Instagram. Source: Fast Company.