
Earlier this year as the Japanese government enacted a sales tax hike, the cost of mailing a letter also increased. As a result a new 2 yen stamp had to be issued to fill the price hike, and in an effort to quell public anger, Japan Post put a picture of a cute fluffy bunny on it. Surely that’d do the trick, right?
Of course it did! In Japan, cuteness is a rock-solid commodity and the bunny stamp was a huge success. It was so popular that people came out to buy some even though they had no mail to send. And so, Japan Post set a mandate to make all of their stamps pretty before fiscal 2015.
Japan Post brought in the original designers of the fluffy bunny stamp, Rika Hoshiyama and Junko Kaifuchi to help out with the redesign of all 12 stamps from one yen to 1,000 yen ($8.64).
The larger denominations of stamps feature symbols of Japan’s natural landscape such as Mt. Fuji. Japan’s largest mountain represents Japan’s largest stamp (1,000 yen) in a tasteful woodblock print style.
In keeping with the nature theme is Towada-Hachimantai National Park spanning Aomori, Iwate, and Akita Prefectures on the 500 yen stamp. It’s lush green hills and tranquil lakes have graced stamps before but are now given a more colorful and vibrant look.
Mid-range stamps have a botanical theme. The bright yellow tones of Kerria japonica shrubs will brighten any letter. And if your message happens to cost a combination of 140, 120, and 100 yen then you’ll be treated to a range of pleasant yellow pink and purple hues by adding primrose and Japanese wisteria into the mix.
The lower valued stamps all contain animals. Some appeared to have been chosen as their symbolic nature in Japanese culture such as the Japanese serow (50 yen) which is used as an example of speed and strength. The toki’s (10 yen) recovery from the brink of extinction is also a source of inspiration.
Rounding out the line-up are animals that bring the cute: a chipmunk (3 yen); a mother and baby Japanese macaque (5 yen); an Ezo red fox (30 yen); and a Japanese deer (20 yen). Each animal is depicted with maximum fluffiness derived from the bunny design of 2014.
And perhaps the cuddliest woodland creature of them all has got to be Maejima Hisoka (1 yen)!
While that may seem like an odd addition, Mr. Hisoka was the man in charge of establishing a postal system in Japan in the late 1800s. As part of a long-standing tradition, Japan Post has never changed the image of the one yen stamp from his likeness.
If you want to get your hands on an adorable fox or former cabinet member be sure to go to your local Japan Post Office on 2 February, 2015 when they go on sale. Stamps will also be available to order from the Japan Post website.
Source: Japan Post via Japaaan Magazine (Japanese)






Stamp collecting cat-lovers rejoice! Japan Post to release insanely cute cat stamps in April
Japan to release stamps so cute you’ll want to cuddle your mail!
Adorable two-yen stamp distracts us from our anger over Japan’s impending tax hike
Japan Post Office to release commemorative Pokémon stamps based on original, iconic trading cards
Post office manager sacked for embezzling 130 million yen in stamps
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Anti-NHK activist recommends “magic words” that will drive away fee collectors instantly
Here comes a new katsudon: ice cream katsudon?!?
Visit the mythical cave that hid the Sun Goddess in Japanese mythology
Man arrested in rural Japan on charges of leaving obscene DVDs in stores as gifts for “healthy men”
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan Post continues the New Year’s stamp tradition with cute Year of the Monkey story
We won the Pokémon stamp and promo card lottery, here’s what it looks like inside【Pics】
Sushi and tempura stamps will spice up your New Year’s cards, probably still taste like glue
New cat stamps from Japan give you a cute kitty emoji for any occasion
Hedorah: King of the dust mops and more celebrate 50th anniversary of legendary kaiju’s debut
Japan Post Service to hold super-kawaii pop-up event in Shibuya aimed at Gen Z-ers
Studio Ghibli adds My Neighbour Totoro stamps to its anime merchandise store in Japan
W.T.F. Japan: Top 5 offbeat Japanese animal cafes【Weird Top Five】
Leave a Reply