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Usually, lingerie maker Triumph International Japan takes about half a year between announcing its innovative and unusual concept bras. So since it’s been about six months since we saw the company’s paired Close Sisters Bras, we figured the its next design highlighting a social trend was just about due.

Sure enough, this week Triumph showed off its newest creation: a bra that’ll give you verbal pep talks and also help you snap selfies.

Like with the other offbeat Triumph bra and panty sets we’ve looked at, the company isn’t serious about marketing and selling the new Wearable Womanliness-Boosting Bra. Rather, it’s an opportunity for designers to let their imaginations roam free as they envision new ways to cup and support a woman’s breasts.

Being an article of clothing, the Wearable Womanliness-Boosting Bra’s name might seem a little redundant, but the “wearable” is a reference to the rise of wearable devices. For starters, slipping your smartphone into the heart-shaped sheath attached to the skirt will record such health-related data as the number of steps you’ve taken during the day, distance travelled, calories burned, and also the number of hours you’ve slept.

▼ Reina Nagata, spokesmodel for the Wearable Womanliness-Boosting Bra

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But while Triumph is, on the surface, an undergarment maker, the company says its real goal is to make women feel better about themselves. That’s why aside from being designed to produce a sleek silhouette, the Wearable Womanliness-Boosting Bra is capable of responding to your voice with confidence-bolstering compliments. Mention you’ve got a big presentation at work that you’re nervous about, and the bra will speak, reminding you “If you give it your best, you’ll be OK! Go for it!” Ask “Do I look beautiful?” and it’ll answer “Very beautiful!” Go with the more general question “How do I seem today?” and the bra will tell you you’re “Totally radiant!”

That radiance is both figurative and literal, by the way. According to Triumph’s press release, a string of lights along the straps and top edge of the bra can be activated by saying “Illuminate my bust, décolletage magical light on ★!” We’re not sure exactly how you’re supposed to pronounce “★,” (and we’re really not 100-percent sure about décolletage, either) but saying the words will switch on the lights.

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If all of this has you feeling so good you need to snap a photo of your confident smile, you’ll find a selfie stick waiting in the loops on either side of the Wearable Womanliness-Boosting Bra. The skirt can even be detached and converted into a photography board reflector to give you the perfect lighting.

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Who you’re going to send that scantily clad photo to, however, is something you’ll have to figure out on your own. Speaking of romantic relationships, the final function of the Wearable Womanliness-Boosting Bra is designed to help you overcome any lingering shyness in showing your feelings to the secret object of your affection. By pressing the “heartbeat switch” on the side of the bra, the garment will measure your heartbeat and flash its lights in unison with your cardiac rhythm.

Although honestly, if you’re already with a guy and willingly showing him your bra, we think he’s going to get the message about how you feel even without the blinking light show.

Source: Triumph
Top image: Triumph (edited by RocketNews24)
Insert images: Triumph (edited by RocketNews24)