
Okay, Rocketeers, time for a pop quiz: what is Japanese sake? Turns out the question is actually a little more complicated than it looks on the surface.
In Japanese, sake refers to any type of alcoholic beverage. The traditional alcoholic beverage made from fermented rice we call sake in English is called nihonshu in Japanese, literally Japanese liquor.
So “sake” means “nihonshu.” Problem solved, right?
Actually, no. With Japanese food booming internationally, sake producers have been popping up overseas as well to meet local demand. Many of them use traditional Japanese brewing styles, along with Japanese rice, but can the product be called Japanese sake if it’s not made in Japan? Similarly, if a producer in Japan is using imported rice, is his product still “nihonshu” or Japanese sake?
These are the questions currently plaguing Japan’s National Tax Agency, which is considering applying to the World Trade Organization to recognize Japanese sake as a geographical indication, the same way only sparkling wine made in the Champagne region of France can be called champagne.
▼ Azuma Kirin, a sake maker in Brazil
It’s expected that the tax agency will begin giving the geographically branded designations of “nihonshu” and “Japanese sake” only to brewers in Japan using local ingredients, thus requiring WTO member countries to crack down on any domestic brewers trying to market beverages under those names.
The final decision is expected to come by the end of the year as part of the government’s wider “Cool Japan” strategy.
Source: Yahoo! Japan News
Top image: WikiCommons / 663highland
Image: WikiCommons / Carioca


We visit sake brewer Yamanashi Meijo and our mouths fall in love!
Japan has new sake Kit Kats produced by a 393-year-old Hyogo sake brewer
Carbonated sake is selling like gangbusters, just in time to rescue the drink from its demise
Brew a gallon of homemade sake with this DIY kit
Alcoholic sake butter appears in Japan
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
Final Fantasy and Shinkansen announce collaboration with in-train audio play, SD art and merch
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese restaurant serves noodles that you fold and eat【Taste test】
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Poll finds support to let women inherit imperial throne as Japan faces possible succession crisis
Does the virgin-killing sweater really kill virgins?【Video】
Dedicate your savings to your oshi of choice with this new buildable offertory box
Coca-Cola Japan unveils new sakura design bottle for cherry blossom season 2019
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Japanese woman sues man for 1.5 million yen for violating her “right to chastity”
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Local Japanese coffee business teams up with local sake brewers to make Sake Coffee drip packs
Muji is selling sake, and it’ll make drinkers feel good in more ways than one
Many young Japanese people aren’t drinking sake these days
Tokyo’s Sakeice O’Choco alcoholic hot chocolate both does and doesn’t contain “sake”
Sake on ice! Akita sake brewery has special brewing process that is spinning up tons of interest
Don’t know which sake to drink? These handy flavor charts help you pick by region of Japan
Pac-Man sake series coming to salute the video game star’s 40th birthday
Hit anime Your Name inspires new sake, blessed by priests in the shrine that appears in the movie
Why is it so hard to find hot sake in convenience stores in Japan?
Chill your sake in this stylish ice-like drinking vessel, offered for a limited time only
Anime and alcohol: The Moe Syu Summit & Sake Matsuri in Akihabara
Japanese sake breaks new ground with a variety specially blended to pair well with chocolate
Foo Fighters unveil an exclusive new Japanese sake
Nifty Japanese rice wine kit lets you brew your own tasty sake in the comfort of your own home
Kenbishi Shuzo sake brewery commits to production of traditional wooden sake barrels
Fortune smiles upon thee, Sir Sato. Thou hast found the 30th Anniversary Dragon Quest sake
Leave a Reply