
Hong Kong is famous for lots of great food, but it’s also famous for its avant-garde culinary creations like you might find at Akimasa Sushi (Japanese pronunciation). Last year we reported on their menu which included gunkan sushi topped with sweet beans and mayonnaise as well as fruit jelly and wasabi nigiri sushi.
Their creations have only gotten weirder since, and Akimasa Sushi has earned the nicknames “murderer of sushi” and “sushi hell” from locals. However, now the internet in Hong Kong is buzzing over a new sushi variant that some believe might strip Akimasa Sushi of those titles with its own uniqueness.
This new dish is called Shoaji Sushi (Japanese pronunciation) and actually doesn’t come from a restaurant but from the lunch counter of a supermarket chain named Taste. Shoaji Sushi comes with grilled toppings such as pork, duck and chicken for a more Chinese flavor.
That might not sound so strange, and even in Japan one wouldn’t be shocked to come across such toppings here and there. However, one rule that all sushi tends to adhere to is the use of vinegared rice. Even Akimasa Sushi seems to follow this law as do eshomemade sushi which appear to be topped with an appendage from one of those District 9 prawns (bottom right in the image below).
On the other hand, Shoaji Sushi uses soy sauce instead of vinegar in their rice and in doing so has pushed the boundary of what should be called “sushi.” Despite not being a visually outrageous food and actually sounding really tasty, Shoaji Sushi has created a firestorm of controversy among Hong Kong netizens since its debut earlier this year.
Here are some reactions:
“The creativity of Taste is no joke…”
“A challenger to Akimasa Sushi has appeared!”
“A Japanese person would faint at the sight of this.”
“That is not sushi.”
“Isn’t that just regular fried rice with pork?”
In addition, not relying on internet comments alone, Apple Daily Hong Kong took to the streets to see what people though of Shoaji Sushi. Opinions ranged from “It’s very ‘Chinese’ sushi.” to “It’s more disgusting than McDonald’s rice, but more delicious than Akimasa Sushi.”
However, as I am the grand arbiter of sushi (a power bestowed on me by some grimy man on the street with a wild look in his eyes) I’m afraid that I must rule Shoaji Sushi not to be actual sushi…as delicious as it looks. And so, Akimasa Sushi shall remain the one and only “murderer of sushi” for the time being.
That being said, none of my previous sushi decrees have been followed at all…I’m beginning to think I was lied to.
Source: YouTube – HK Apple Daily, Apple Daily Hong Kong 1, 2 (Cantonese)
Original article by Meg Sawai
[ Read in Japanese ]

Our writer tries out Hong Kong’s ‘killer sushi’, lives to tell the tale
Hong Kong’s new Hot & Spicy KFC chicken creatively reimagined as explosions in fiery ads
Sushiro in Hong Kong may be the best in the world and a bittersweet visit for our reporter
Adventures in buying an unlocked iPad Air from a Hong Kong scalper
Kentucky Fried Sukiyaki? Japanese-style hot pots now on the menu at KFC Hong Kong
Japan now has potato chip-covered chocolate, and it’s amazing!【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
As more foreign visitors visit Kyoto’s top sights, Japanese travelers increasingly staying away
Here are the top ten foodie factory tours for the fall throughout Japan
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Do you remember giant robots? Full-scale Macross Valkyrie lands in Yokohama
The etiquette rules for visiting Shinto shrines in Japan
Hey, Japanese taxi driver! Take us to the best Turkish rice restaurant in Nagasaki!
Line of figures depicting animals using toilets begins pre-orders three months in advance
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
One Hong Kong Starbucks’ unique menu offering: public restroom blend
Extreme vacationing: How to enjoy a trip to Hong Kong in just 12 hours
New UFO caught on tape at Hong Kong protest may spell the end of UFO videos as we know them
Our Japanese-language writers taste and compare sushi from around the world
Waiter, there’s a SNAKE in my soup — we try Cantonese delicacy snake stew in Hong Kong
Starbucks adds Japanese soba noodles to its menu…in Hong Kong?!?【Taste test】
Hello Kitty dim sum restaurant serving up dishes of cuteness in Hong Kong
Leave a Reply