Fans of the hit anime Attack on Titan may also know it by its original Japanese title, Shingeki no Kyojin, which literally translates to “Advancing Giants.”
Giants aren’t the only thing advancing upon us, though, because now there’s an unusual advertising campaign announcing the arrival of Shingeki no Bijin, or Advancing Beauties, and the war we’re fighting is the war on body hair.
The new advertising tie-up with Japan’s TBC beauty treatment company sees members of the Survey Corps taking their swords to unwanted body hair. Customers who visit a TBC salon for an epilation session will have the chance to be one of fifty lucky winners to receive a tour of Gunkanjima, the main filming location for the soon-to-be-released live-action Attack on Titan movie.
▼ Could this be the end of the hairy lady armpit trend? The tagline reads: “I think the most effective way to get rid of unwanted body hair is with TBC.”
The hair removal service is being provided in conjunction with Japanese make-up company épiler, with special prices during the campaign period discounted by up to a colossal 92 percent.
Women aren’t the only ones able to take part, as there are also special services available for male customers.
▼ This particularly zealous Survey Corps member yells out, “I won’t leave one of those whiskers behind!!”
The campaign period runs until September 4. After that, we’ll have to fight the hairy war on our own, at regular prices.
Source: Mynavi Corporation
Images: TBC
Razor company Schick Japan to to promote body positivity by discarding the phrase “unwanted hair”
Attack on Titan reveals its newest collaboration: public toilets on the Osaka loop train line
Japanese model proudly displays armpit hair on giant ad at Shibuya
Attack on Titan hot dogs! Because the best way to celebrate is with an extra-large sausage
Ever wanted to look like a Titan or a guard of Wall Maria? Well now’s your chance with these new Attack on Titan tights!
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Burger King Japan’s new Crown The One Pounder is like a cheeseburger on steroids
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Attack on illicit substances! Colossal Titan stars in Tokyo Government anti-drug campaign 【Video】
Attack on Avengers! Attack on Titan’s female giant heading to New York to fight Marvel heroes
New Attack on Titan Tsutaya point card looks awesome, offers special members-only merchandise
The scent of battle: New line of perfume based on Attack on Titan anime
Live-action Attack on Titan posters show new characters and weapons, plus one huge absence
Attack on Titan x Uniqlo pairing unleashes a colossal collaboration on the world