
Bubble wrap lovers everywhere were dealt a blow this summer with the devastating news that the company behind the world’s favourite air-filled packaging was launching a new, unpoppable bubble wrap. Sealed Air Corp., the inventors of bubble wrap back in the 1950s, have come up with a new design for an air-filled wrap that doesn’t burst under pressure.
But here at RocketNews24, we probably won’t be buying regular boring old round bubble wrap ever again anyway, because we’ve discovered that Japan has bubble wrap shaped like hearts and Mickey Mouse heads.
Yep, instead of circular bubbles of air, these designs have adorable patterns instead!
▼ Here’s a little army of Mickeys, sure to please anyone who gets a gift wrapped in them.
You can buy the shaped bubble wrap in a variety of colours, from bright red and yellow to clear and translucent shades.
▼ Like these cute little pastel hearts.
Rakuten shop Jibun Design Lab, who ship all their products carefully packed in heart bubble wrap and recently decided to start selling the wrap itself, suggest it as gift wrapping for wine or similar bottles.
▼ Front and back. We think we prefer the subtler flat side (left).
There’s only one problem with bubble wrap so cute: will we actually be able to bring ourselves to cut it up and use it, or will we just lie on the floor playing with the bubbles all day like a happy, lazy cat…?
Original article by Yuko Sawano
Related: Rakuten Puchi Puchi Shop, Rakuten Jibun Design Lab
Featured image: Rakuten (edited by RocketNews24)
[ Read in Japanese ]





Squish, pop, and roll your way through Tokyo’s new ginormous bubble-wrap play park
Enjoy the pleasure of endless bubble wrap with Infinity Bubble Wrap AIR
More versatile than a snuggie or slanket, “Dame Gi” is the last thing you’ll put on…ever
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Reinvented traditional Japanese hearths may be coming to a restaurant near you
Japan now has “edible cat fur” for people who really love felines
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events