Will the fact that they’re perpetually soft boost or hinder sales?
Anime targeting female fans has plenty of boys with pretty faces, but Kyoto Animation’s Free! franchise is all about the bodies. The central cast of five high school boys are all shimmering specimens of lean muscle mass, and the fact that they’re all swim team members means that the animators have plenty of opportunities to show the teen athletes getting all wet and wheezy together, much to the delight of the Free! fujoshi fanbase.
The Free! TV series was popular enough to warrant a second season, and that it turn was so well-received that there’s a prequel movie, titled High Speed! –Free! Starting Days- set to premier on December 5.
As with all movies with a cult following, a selection of tie-in items will be offered for sale at theaters that are showing High Speed!.
Along with old standbys like posters and clear files, the merchandise mix also includes hair scrunchies and nail stickers, since High Speed! ticket buyers are expected to be overwhelmingly female.
Something else that’s been designed with female tastes in mind is the Swimsuit Cushion, modeled after the trunks worn by main character Haruka.
▼ Haruka, shown on the far right
Of course, the cushion isn’t flat like an empty pair of trunks. All three dimensions are accounted for, which means it’s actually shaped like Haruka’s crotch.
The little white mark at the top indicates that this is the front side of Haruka’s trunks, which makes the contours all the more evocative.
The 35 x 34-centimeter (13.8 by 13.4 -inch), 4,300-yen (US$36) Swimsuit Cushion will be offered for sale at participating theaters, and also through online retailer Froovie starting December 5. Initial reactions to the design have ranged from “I don’t know how you’re supposed to use this” to “I’m ready to bury my face right there!”
▼ It’s not like the franchise has ever been shy about its suggestive undertones.
It’s worth noting that High Speed!, being a prequel to Free!, is set during Haruka’s time in junior high school, which in Japan corresponds with the seventh through ninth grades. As such, that “swimsuit” cushion is ostensibly modeled after a boy of somewhere between the age 12 and 15, a fact that’s somewhat disturbing. The fact that it’s a pillow shaped like a set of disembodied hips remains extremely disturbing, regardless of the age of said body parts.
Source: IT Media
Top image: High Speed! –Free! Starting Days- official website (1, 2) (edited by RocketNews24)
Insert images: High Speed! –Free! Starting Days- official website (1, 2), YouTube/KyoaniChannel (edited by RocketNews24)






Iwami in Tottori Prefecture is now offering a Free!/High Speed! anime tie-in location map guide
Here’s why you shouldn’t leave your anime girl pillow alone with a frisky Winnie the Pooh
Online poll ranks Japanese netizens’ favorite series from anime powerhouse studio Kyoto Animation
Fantastic fujoshi just wanna have fun, Japanese netizens say, “No!”
Freaky cube shows when anime pillows aren’t terrifyingly pervy, they’re just terrified
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan upsizes popular products like egg sando and pork ramen but how big are they really?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Live-action Princess Mononoke stage cast appears in costume for first time[Video]
Nintendo reveals live-action Legend of Zelda movie is coming sooner than we’d thought
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japan releases new ramen sandwiches… that don’t taste like ramen
This train station bento boxed lunch shop has been in business for nearly 100 years
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
Japanese criminals are now using crabs to hunt for burglary targets
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Fan of recent swimming anime, Free!, finds clever way to crawl into bed with the characters
You can now buy breast implants for anime huggy pillows in Japan
Anime fans object to plan to plant cherry blossom trees at movie’s real-life location in Japan
Anime fans rank the top 10 voice actors who get female fans fired up: Is your fave on the list?
Anime mega-store lets fans handcuff themselves to hunky 2-D swimmer for photos
Life imitating anime: Japanese people tell us about their most “anime” moments
Just when you thought anime marketing couldn’t be any more bust-focused: character breast weights
【Lucky Bag Roundup 2018】Animate’s awesome set has over 70 anime goodies for under 30 bucks
Japan Self-Defense Forces enlist handsome anime boys to try to attract new human recruits
New Evangelion short film now streaming on animation studio’s website
Anime-style English textbook character who stole Japan’s heart now has her own calendar series
Four (actually five) important manners tips for attending anime stage shows in Japan