
Misconfigured database left SanrioTown user information openly accessible.
If you have a SanrioTown account, like this humble Hello Kitty-loving writer, you might want to change your passwords, especially if you use identical or similar passwords across other sites.
▼ And then have an ice cream cone, because that’s a lot of work!
According to an article on CSO, a computer security website, a database with 3.3 million SanrioTown accounts has leaked information online. The leak, which was discovered by security researcher Chris Vickery on the 19, was reported to Sanrio, their ISP hosting the database, and various security websites last week. The database apparently revealed the full names, birthdays, gender, country of origin, email address, password hashes, password hints and answers, and more to anyone who accessed it.
▼ Fortunately, it not did include information about your smartwatch wallpaper.
Though the passwords were encrypted, it was done so using SHA-1, which some have said is potentially quite weak (several browsers have announced that they will no longer accept SHA-1 in coming years). Fortunately, according to an update on CSO, the leak has been secured.
Obviously, Sanrio and its characters like Hello Kitty and My Melody are hugely popular with people of all ages around the world, which means many of the compromised accounts belong to children. If you have kids with SanrioTown accounts, you may want to consider getting a free credit report for them to ensure their personal information hasn’t been stolen or used nefariously.
As for the cause of the leak, it seems that this wasn’t actually a hack by Hello Kitty haters or the North Korean army, but rather a misconfigured database. Sanrio hasn’t stated the cause of the misconfiguration, though they released a statement (pictured above) upon fixing the problem indicating that they have implemented additional security “mechanisms” and that they will perform regular reviews in the future. Sanrio also stated that they do not believe any information was stolen.
This isn’t the first leak Sanrio has experienced this year, so hopefully they’ll have fewer problems next year. Maybe they should have Hello Kitty study computer science for her next job!
Sources: CSOonline, ITMedia, DataBreaches.net
Featured image: SanrioTown


Newest Hello Kitty collab features Kitty-chan cosplaying as supernatural protector against plague
Here’s wishing you a Happy 40th, Hello Kitty!!
Sanrio changes Hello Kitty lead designer for first time in 46 years
These Hello Kitty shoes might be too cute to wear…but that won’t stop us from trying!
Hello Kitty’s hilariously meta YouTube debut is a hit with netizens, earns likes and subscribers
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
U.S. government reportedly planning to close Nagoya consulate
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Yoshinoya gets into fancy fish, but is the cheap beef king reaching too far? [Taste test]
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Are you man enough for these Hello Kitty clothes made just for dudes?
Hello Kitty works hard on her birthday — and expected to be busier than ever in the coming year!
Japan’s official Hello Kitty Airport holds ribbon-cutting ceremony, now welcoming travelers【Pics】
Hello Kitty rickshaw tours are coming to show you Tokyo in Sanrio style!
Website lets you make yourself into a Sanrio character for a virtual parade with Hello Kitty!
Hello Kitty-branded instant cameras, so you can shake it like a Polaroid in 2016!
Hello Kitty set to keep you safe while driving… as a dashboard camera!
Japan’s Sanrio Boys are ready to love not just Hello Kitty, but you too in new dating simulator
We visit the Hello Kitty theme park to eat an adorable Sanrio meal
Hello Kitty’s Hello! Clinique items are here, and we’ve got the whole lineup to show you【Photos】
Who killed Hello Kitty…?! Sanrio’s Puroland wreaks gory havoc with zombies, ghoulish cuisine
Hard-working Hello Kitty wants to help you relax with new line of Sanrio Bath Bombs from Lush
Hello Kitty would look cute even if you peeled away all her flesh, new toy line shows us【Photos】
Hello Kitty, My Melody sukajan jackets combine symbols of Japan traditional, old-school, and cute
Hello Kitty lovestruck by American singer and YouTuber Austin Mahone in Tokyo
Gundam vs. Hello Kitty Project asks you to choose between Japan’s greatest pop culture icons