Sakura

Who would have thought that we could go without this ice cream flavor for over two decades?

We’re happy to report that Baskin Robbins in Japan, known as B-R Thirty One Ice Cream in the country, will soon be coming out with a new seasonal flavor that’s sure to be a hit with the ice cream loving public — sakura (cherry blossom)! And Japanese consumers have good reason to be excited, because it’s been 24 years since that flavor was last offered by the ice cream chain.

The ice cream itself is described as tasting of sakuramochi (sakura-flavored rice cake) with just a hint of salt, and will contain actual cherry leaves as an ingredient, which should give it a gentle sakura scent. The subtle flavor of salt should enhance the overall sweetness of the ice cream delightfully!

▼ Of course, the lovely pink sakura color further adds to the flavor’s charm.

sakura 1

The sakura flavor will be available at Baskin Robbins shops in Japan from March 1 to the end of May for 360 yen (US$3.20) for a regular price serving. (However, prices may vary slightly depending on the shop.)

So, if you’re in Japan this spring and find yourself near a Baskin Robbins store, their new sakura flavor is well worth trying! It should be like eating a refreshing ice cream version of a sakura rice cake, and the color alone is sure to get you in a spring mood. Combine it with an actual session of ohanami (flower viewing) while the cherry trees are in bloom, and we think you’ll have one fine day!

Source: Baskin Robbins press release, @Press press release via Entabe 
Top image: Baskin Robbins press release
Insert image:  @Press press release