While a one-litre (two-pint) bottle of Pepsi usually contains 1.0 GV (gas volume), these much smaller bottles now pack 5.0 GV in more than half the size.

Japan loves its Pepsi. Whether it’s pink, black, or white, watermelon-flavoured or filled with the taste of sakura cherry blossoms, Japan is the market that gets all the weird and wonderful creations, thanks to the inventive team behind the brand locally at Suntory Japan. Now, it’s not just the look and flavour of the product that’s getting an overhaul, it’s the formulation itself that’s receiving new attention, with the carbonation level reaching new heights in the Pepsi Strong 5.0GV, which contains the strongest gas volume in Pepsi’s history.


The company previously released Pepsi Strong in 2015, with a higher-than-normal carbonation and caffeine content, but even that pales in comparison to the Pepsi Strong 5.0GV. The 5.0 gas volume in this new product is so high the company had to create a new reinforced bottle to contain it.

Combined with a strong caffeine content, the new Pepsi comes in two varieties: the sugar-laden Pepsi Strong 5.0GV, in 420-millilitre (14.2-ounce) and 490-milliliter bottles, and the sugar-free Pepsi Strong 5.0GV Zero, which will be available only in a 490-millilitre bottle. Designed to perk you up and keep you going through the day, the products will be on sale at stores around the country from 21 June.

For those with a Japanese mailing address who are keen to get a taste before the official on-sale date, the company is offering free bottles to 10,000 people who log on to the Pepsi promotional site with their Twitter account and 5,000 to those who register as friends on the official Suntory Line account by 5:00 p.m. on 6 June.

Source, images: Suntory