
Can you guess which prefecture is serving up the local speciality?
Travelling around Japan in summer means you get to enjoy a huge variety of soft serve ice creams, all representing their region with prized local ingredients like fried chicken, scallops, and even gold leaf. Now there’s a new limited edition release to add to this year’s season of must-try flavours, and this one includes two delicious-sounding ingredients: wormwood and locusts.
Lovingly called the “Azemichi Sofuto Kurimu“, or “The Path Between Rice Fields Soft Serve“, the ice cream is designed to conjure up images of rice fields and country scenery from the locale where it’s served, in Niigata Prefecture’s Uonuma City.
The local tourism centre is continually thinking of inventive ways to promote local ingredients through ice cream. Last year, they came up with the Bamboo Grass Dumpling Soft Serve and this year they’re using green Japanese mugwort, or wormwood, as the soft serve base, and dressing it up with five candied locusts, which have been boiled in sugar and soy sauce.
▼ If you really like your locusts, you can add another five to the topping for an additional 50 yen (US$.50).
The crunchy, salty locusts are said to bring a perfect balance to the sweetness of the creamy soft serve. If you’re game enough to try the tantalising combination, the ice cream is available only from the Yukiguni Tourism Centre, where they retail for 350 yen each.
Store Information
Ippukudo at Yukiguni Tourism Centre, Sakanano Village / いっぷく堂雪国観光センター 魚野の里
Address: Niigata-ken, Minamiuonuma, Ubashimashinden 699
新潟県南魚沼市姥島新田699
Hours: 8:00 a.m. – 4:30 p.m.
Website (Japanese)
Source: @Press
Images: @Press (edited by RocketNews24)






“Drinkable soft serve ice cream” in bottles to go on sale in Japan
Ikea Japan stopped selling soft serve ice cream?! We try what they’re now selling instead
Tokyo’s hidden mall serves up Japan’s best regional ice creams
The most expensive ice cream in Japan? Metallic soft serve frays the nerves of staff who make it
Soft serve ice cream robots create the perfect cone in under 40 seconds【Video】
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
U.S. government reportedly planning to close Nagoya consulate
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We head to Okayama Prefecture to try the second most delicious soft serve ice cream in the world
Shogun Coffee Soft Serve is a divine ice cream for modern-day samurai in Japan
Krispy Kreme’s Original Glazed Soft Serve Ice Cream arrives in Japan…but it’s disappointing
Cold Stone set to offer its first-ever soft-serve ice cream in Japan this month
Fried Oyster Ice Cream: the taste of the sea in a Japanese soft serve dessert【Taste Test】
We order a ridiculously long, thin serving of soft serve ice cream, get a big surprise instead
Japan’s 10 weirdest ice cream flavors
Tokyo sweets store sells beautiful soft serve ice creams that look like works of art
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert
Tsunokoi’s unicorn soft serve ice cream cones bring color and magic to Shibuya
We eat gold-leaf “Kinkaku Soft Ice Cream” near Kinkakuji Golden Pavillion temple in Kyoto
Japan’s latest must-try ice cream is available from … the local convenience store!
McDonald’s Japan’s Soft Twist Tower: A phantom ice cream only sold at select branches
Leek ice cream is Japan’s newest must-try local specialty
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone