
Anime observers are cocking an eyebrow at prize in latest PreCure promotional event.
Magical girl anime TV series Pretty Cure, better known to fans as PreCure, is currently airing its 13th consecutive season. That’s an impressive show of longevity, and in keeping with that sustained popularity, the PreCure franchise, like clockwork, also puts out one theatrical feature a year.
This year’s movie, Maho Girls PreCure! The Movie: The Miraculous Transformation! Cure Mofurun! is set to open on October 29, and distributor Toei has already released a trailer packed with the pastel colors, frilly outfits, and earnest friendship that have made PreCure a hit with its target audience of elementary school-age girls.
Starting September 17, the Tokyo Metro subway network will be holding what Japan calls a “stamp rally,” in which participants fill up a special sheet of paper by stamping it with different designs available at designated stations. Once they’ve filled up the sheet, they turn it in for some sort of inexpensive trinket, and can also enter a drawing for bigger prizes. For the upcoming PreCure contest, 348 chosen winners will receive toy magic wands, organizer notebooks, and stuffed animals. For the grand prize, to be given to two winners, the magical girls themselves will stop by and visit you in your house or apartment.
That’s sure to be an unforgettable experience for a child who regularly watches PreCure. But as with any anime series with an all-female cast of cute characters, PreCure has a sizeable secondary fan base, one made up of adult men.
Completing the PreCure stamp rally requires visits to five stations in the central Tokyo area, and while it might be hard for a grade schooler to talk her parents into making that circuit, it’s something an adult could easily do in an afternoon, if he felt like it. As such, there’s a chance that a significant number of full-grown men will be completing the stamp rally, which has some people wondering if their applications will be filtered out before the winners of the grand prize are otherwise randomly chosen. One online commentator even voiced his suspicion that some men will put a false, much younger age on their applications to avoid just such a possibility.
However, maybe an adult male being one of the grand winners would be a poetically perfect outcome. Since they’re anime characters, the PreCure girls obviously aren’t real, so when they make their visit, it’ll be in the form of performers dressed in costumes, sort of like what you’d see at a theme park. Since the performers’ faces are hidden, there’s no way for other people to tell if there’s a man or a woman inside the costume, which could result in, as one commenter put it:
“A depressing meeting between two middle-aged dudes: one in a costume, and one who loves PreCure.”
So maybe the adult fans who don’t win the grand prize are actually dodging a bullet.
Source: Tokyo Metro, Anime! Anime!, Hachima Kiko
Top image: YouTube/東映映画チャンネル
Follow Casey on Twitter, and he promises to bring snacks if/when he visits you in your home.

For-adults PreCure anime could be on the way this year, trademark filing suggests
Children’s anime PreCure features magical girl actually giving birth to a child in series finale
Adult PreCure fans learn anime game for little girls can be emotionally devastating for grown-ups
Pretty Cure’s latest movie clip stars 55 sparkly magical girls from the anime franchise【Video】
4-year old wows Twitter with perfect pixel portrayals of Pretty Cure anime magical girls
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Family Mart ups its convenience store food game with special burger from beef bowl chain Matsuya
Potama serves up epic rice balls like no other, and there’s only one store in Tokyo
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
7 hilarious/inexplicable Japan moments in South Park
Mr. Sato remembers the hit song of 2020, it’s because of that $100 Dolce & Gabbana mask of his
Drift ice in Japan is a disappearing winter miracle you need to see now
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
For-adults PreCure novels get re-release for grown-up fans of magical girl anime series
New service lets you get calls from anime magical girls to say goodnight and that they love you
Adult magical girl anime series Power of Hope: PreCure opening cafe in Tokyo【Photos】
Magical girl anime PreCure! has its own themed hotel rooms in Japan
Popular anime declares “Boys can be princesses too,” prompts apology from Japanese resort hotel
Athletic otaku runs marathon in impressive time while cosplaying as anime magical girl 【Photos】
We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】
McDonald’s Japan has Precure anime magical girl Happy Meal toys, and they’re Wonderful!【Photos】
Every PreCure magical girl ever now appearing on awesome anime digital mural in Tokyo【Pics, vid】
For the not-so-low cost of US$1,300 you can own almost every Pretty Cure collector’s badge set
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Japanese kids can get boo-boos treated by augmented reality anime characters in Bandai-d form
City in Japan receives donation for kids with letter signed by two ultra-popular anime characters
Pretty Cure fan reveals cost of purchasing every DVD and CD of the anime series, and it’s a lot