Shinjuku Station has been transformed for a limited time with anime girls on pylons and stages and huge animated digital LED displays!
The Tokyo Metro Promenade area that runs below ground at Shinjuku Station is proving to be one of the most popular spots in the city for some weird and wonderful promotional activities. We’ve seen everything from Psycho Pass motion sensor screens to huge Yu-Gi-Oh! displays and even a giant back cat that gave out free gifts. Now, for a limited time, the area will be covered with cute girls from The Idolmaster game series.
しぶりんin新宿 #imas_cg pic.twitter.com/LMVHtqXePq
— だい＠なんだかおもしろい (@nandakaomo) September 11, 2016
The promotion has been set up to celebrate the first anniversary of the popular Idolmaster Cinderella Girls: Starlight Stage mobile game. An 80-metre (262-foot) stretch along the promenade, which connects the station entrance to the Marunouchi subway line, now greets commuters with dozens of characters from the series.
▼ The girls appear on pylons…
楓さんin新宿 #imas_cg pic.twitter.com/puTL6jllOo
— だい＠なんだかおもしろい (@nandakaomo) September 11, 2016
▼ Performance stages…
【デレステ】東京メトロ新宿駅が本日よりデレステ一色に！そのスケールの大きさは圧巻だ！ - https://t.co/joSqDcq9Ca pic.twitter.com/RaChUg5jek
— ミリシタ＆デレステ最新ニュース (@deresute_japan) September 12, 2016
アクロス・ザ・スターズ！ pic.twitter.com/0FOCcBfRq8
— もす太 (@mosta_t) September 11, 2016
▼ And a pair of huge plushies from the series also make an appearance!
新宿のデレステ広告すごいなコレ pic.twitter.com/IeNLQvpYZK
— にんじんソード (@ninjin_sword) September 12, 2016
Enthusiastic fans who might be tempted to join in and interact with the characters are cautioned with a sign that says “Please Don’t Touch the Display” and “Please Don’t Wave Penlights”.
【デレステ】新宿駅の注書き「ペンライトを振らないでください」いくらPでも展示物にそれしないだろｗ - https://t.co/NQsAuAV1i9 pic.twitter.com/JCNH0Syyox
— ミリシタ＆デレステ最新ニュース (@deresute_japan) September 12, 2016
In amongst it all, fans are being blown away by the gorgeous digital displays.
新宿駅のデレステ広告見にきた。めっちゃ人いる pic.twitter.com/zCmwBNmyj2
— すずき (@michsuzu) September 12, 2016
This one shows a huge number of adorably small “Puchiderella” idols from the series.
ぷちデレラめっちゃ沢山動いてる！ pic.twitter.com/aJngINxDut
— もす太 (@mosta_t) September 11, 2016
And this fan can’t help singing along to the show as it appears on the screen before him!
新宿駅地下でデレステ広告やってるよ pic.twitter.com/OGybQAo5bn
— はるおん☆まあや (@haruonsphereR3) September 12, 2016
If you’d like to see the Idolmaster promotion in person, it’s only around for a short time, from 12 to 18 September, so be sure to stop by soon before it gets packed away to make room for the next awesome promotion on the promenade!
デレステのアイドルこれだけおるんかー… pic.twitter.com/hRXzoFGJze
— 快傑特快☆さやれちゃん (@sayare_chan_TJP) September 12, 2016
Source: Hamusoku
Top Image: Twitter/@nandakaomo
Insert Image: Twitter/@ nandakaomo
Follow Oona on Twitter for more information on anime events and news from Tokyo!
Japanese net users marvel at the evolution of The Idolmaster’s graphics over the past 10 years
The Idolmaster Cinderella Girls Starlight Cruise sets sail, and Idolmaster fans love it【Pictures】
Early otaku gets the worm! Idol anime fans pluck Tokyo ad freebies before most people start work
Cool advertisement for baseball girls mobile game in Shinjuku Station drawn using actual mud
Idolmaster anime becoming Korean-drama, idol applications to be accepted from around the world!
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Special slime kiosk at Shinjuku Station is ready to give your phone all the HP it needs
Pokémon Go players discover unusual gym locations around Japan
Knife-wielding man at Shinjuku Station arrested by Tokyo police
Furious woman berates men on women-only Tokyo train with spot-on anime girl voice【Video】
Awesome huggable Sanrio ad in Tokyo makes us wish all marketing was stuffed animal-based【Pics】
Pokémon Go Trainers in Japan take over parks in huge crowds on first weekend of game’s release
Shitty Shinjuku – 30-meter streak of human turd spotted in Tokyo’s busiest train station
Woman suffers burns after aluminium can explodes at Shinjuku Station
Japanese tanuki heads for the ticket gates at Shinjuku Station in Tokyo【Video】
Crabs take over electric signboard at Japanese train station
Pokémon Go craze reignites love for cute Pikachu sea slug in Japan