
Dessert noodles return to Japan with a brand-new experimental flavor.
In Japan, Christmas Eve is the biggest date night of the year. Traditionally, loving couples go out for a romantic dinner at a fancy restaurants, capping the meal with a slice of strawberry shortcake, with its sweetness and color scheme being a fitting metaphor for the yuletide season.
Of course, if you don’t have a special someone, you might want to avoid all those lovey-dovey couples by staying in and just eating some instant noodles. That doesn’t mean you can’t get in on the holiday fun, though, thanks to the latest offering from Myojo Foods, maker of the Ippei-chan brand of instant yakisoba.
In December, Myojo will be adding a completely unexpected flavor to the Ippei-chan line: shortcake. The company has gone all-out in overhauling the ingredients to fit with the dessert theme, starting with the sauce, which combines the standard savory beef-extract sauce with fruit paste, mango chutney, and vanilla flavoring. The Ippei-chan mayo (which has gotten Myojo in trouble before) will also be infused with vanilla flavoring, and the noodles will also come with a topping pack containing strawberries (presumably dried), yogurt cubes, and brightly colored sugar.
While putting all that on yakisoba noodles is a pretty out-there concept, Myojo also released a chocolate-flavored Ippei-chan last year, and presumably wouldn’t be taking another swing at dessert pasta unless its previous effort sold reasonably well. We’ll have to wait until the shortcake flavor Ippei-chan goes on sale December 5, priced at 180 yen (US$1.60), to see if this new effort is worth adding to our Christmas Eve spread this year.
Source: Myojo Foods via IT Media
Top image: Myojo Foods
Follow Casey on Twitter, where he’s wondering if he’ll get better presents is he leaves shortcake yakisoba for Santa instead of cookies.

Japanese instant yakisoba noodles now available in…Strawberry shortcake flavour?
Are Japan’s Strawberry Shortcake instant noodles as gross as they say?
Brace yourself – Chocolate-flavored instant noodles are coming to Japan!
We try new yakisoba noodles with chocolate sauce (Spoiler: it’s awful)
Instant noodle company combines yakisoba noodles with fermented natto bean topping
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Brand-new Pokémon manhole covers coming to Japan’s snowy Hokkaido Prefecture!
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Meet Issie, Japan’s very own Loch Ness Monster
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Survey finds top 10 instant noodle brands and flavors, and Cup Noodle isn’t number one?!
Regular cup noodle bowls not enough for you? Try this 2000+ calorie instant yakisoba instead!
Our reporter eats the new “apple pie” flavor yakisoba noodles, so no one else has to
Can our writers pick out the pricier strawberry shortcake against one over four times cheaper?
We make eco-friendly instant noodles from the water in Tokyo Bay
Japan has a new energy drink designed to pair with one of its favorite instant noodle brands
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Gold-dust topped instant noodles on sale in Japan for the end of Heisei Era
Can a famous Japanese hypnotist make us eat super spicy instant noodles?【Experiment】
Pringles x Super Cup Sour Cream and Onion Yakisoba is back on shelves this month
Cup Noodle instant ramen topping ice cream is on sale now, Nissin reminds/threatens us
What happens if you make instant noodles with Coca-Cola instead of water?
Can you tell which of these are instant noodles and which are cakes from an amazing Tokyo bakery?
We try Cup Noodle Ice Cream, filled with shrimp, meat, eggs, chives, and madness 【Taste test】
Don’t throw away your leftover ramen broth! Use it to make ice cream sauce instead!【Recipe】
Leave a Reply