
Dessert noodles return to Japan with a brand-new experimental flavor.
In Japan, Christmas Eve is the biggest date night of the year. Traditionally, loving couples go out for a romantic dinner at a fancy restaurants, capping the meal with a slice of strawberry shortcake, with its sweetness and color scheme being a fitting metaphor for the yuletide season.
Of course, if you don’t have a special someone, you might want to avoid all those lovey-dovey couples by staying in and just eating some instant noodles. That doesn’t mean you can’t get in on the holiday fun, though, thanks to the latest offering from Myojo Foods, maker of the Ippei-chan brand of instant yakisoba.
In December, Myojo will be adding a completely unexpected flavor to the Ippei-chan line: shortcake. The company has gone all-out in overhauling the ingredients to fit with the dessert theme, starting with the sauce, which combines the standard savory beef-extract sauce with fruit paste, mango chutney, and vanilla flavoring. The Ippei-chan mayo (which has gotten Myojo in trouble before) will also be infused with vanilla flavoring, and the noodles will also come with a topping pack containing strawberries (presumably dried), yogurt cubes, and brightly colored sugar.
While putting all that on yakisoba noodles is a pretty out-there concept, Myojo also released a chocolate-flavored Ippei-chan last year, and presumably wouldn’t be taking another swing at dessert pasta unless its previous effort sold reasonably well. We’ll have to wait until the shortcake flavor Ippei-chan goes on sale December 5, priced at 180 yen (US$1.60), to see if this new effort is worth adding to our Christmas Eve spread this year.
Source: Myojo Foods via IT Media
Top image: Myojo Foods
Follow Casey on Twitter, where he’s wondering if he’ll get better presents is he leaves shortcake yakisoba for Santa instead of cookies.

Japanese instant yakisoba noodles now available in…Strawberry shortcake flavour?
Are Japan’s Strawberry Shortcake instant noodles as gross as they say?
Brace yourself – Chocolate-flavored instant noodles are coming to Japan!
We try new yakisoba noodles with chocolate sauce (Spoiler: it’s awful)
Instant noodle company combines yakisoba noodles with fermented natto bean topping
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Japanese convenience store chain has beer and sake dispensers that few people know about
Burger King Japan’s newest all-you-can-eat burger deal is its smelliest yet
Nephew receives SD card after his uncle passes away, finds treasure trove of gems from the past
KFC Japan unveils new Tsukimi Moon Viewing Burgers for 2024
Is there demand for merch of our stylish reporter? Let’s find out with the Ikuna Acrylic Standee
Kyoto Board of Education administers English test for teachers with disheartening results
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Japanese town suing resident for being a jerk
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Survey finds top 10 instant noodle brands and flavors, and Cup Noodle isn’t number one?!
Regular cup noodle bowls not enough for you? Try this 2000+ calorie instant yakisoba instead!
Our reporter eats the new “apple pie” flavor yakisoba noodles, so no one else has to
Can our writers pick out the pricier strawberry shortcake against one over four times cheaper?
We make eco-friendly instant noodles from the water in Tokyo Bay
Japan has a new energy drink designed to pair with one of its favorite instant noodle brands
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Gold-dust topped instant noodles on sale in Japan for the end of Heisei Era
Can a famous Japanese hypnotist make us eat super spicy instant noodles?【Experiment】
Pringles x Super Cup Sour Cream and Onion Yakisoba is back on shelves this month
Cup Noodle instant ramen topping ice cream is on sale now, Nissin reminds/threatens us
What happens if you make instant noodles with Coca-Cola instead of water?
Can you tell which of these are instant noodles and which are cakes from an amazing Tokyo bakery?
We try Cup Noodle Ice Cream, filled with shrimp, meat, eggs, chives, and madness 【Taste test】
Don’t throw away your leftover ramen broth! Use it to make ice cream sauce instead!【Recipe】
Leave a Reply