
Dessert noodles return to Japan with a brand-new experimental flavor.
In Japan, Christmas Eve is the biggest date night of the year. Traditionally, loving couples go out for a romantic dinner at a fancy restaurants, capping the meal with a slice of strawberry shortcake, with its sweetness and color scheme being a fitting metaphor for the yuletide season.
Of course, if you don’t have a special someone, you might want to avoid all those lovey-dovey couples by staying in and just eating some instant noodles. That doesn’t mean you can’t get in on the holiday fun, though, thanks to the latest offering from Myojo Foods, maker of the Ippei-chan brand of instant yakisoba.
In December, Myojo will be adding a completely unexpected flavor to the Ippei-chan line: shortcake. The company has gone all-out in overhauling the ingredients to fit with the dessert theme, starting with the sauce, which combines the standard savory beef-extract sauce with fruit paste, mango chutney, and vanilla flavoring. The Ippei-chan mayo (which has gotten Myojo in trouble before) will also be infused with vanilla flavoring, and the noodles will also come with a topping pack containing strawberries (presumably dried), yogurt cubes, and brightly colored sugar.
While putting all that on yakisoba noodles is a pretty out-there concept, Myojo also released a chocolate-flavored Ippei-chan last year, and presumably wouldn’t be taking another swing at dessert pasta unless its previous effort sold reasonably well. We’ll have to wait until the shortcake flavor Ippei-chan goes on sale December 5, priced at 180 yen (US$1.60), to see if this new effort is worth adding to our Christmas Eve spread this year.
Source: Myojo Foods via IT Media
Top image: Myojo Foods
Follow Casey on Twitter, where he’s wondering if he’ll get better presents is he leaves shortcake yakisoba for Santa instead of cookies.

Japanese instant yakisoba noodles now available in…Strawberry shortcake flavour?
Are Japan’s Strawberry Shortcake instant noodles as gross as they say?
Brace yourself – Chocolate-flavored instant noodles are coming to Japan!
We try new yakisoba noodles with chocolate sauce (Spoiler: it’s awful)
Instant noodle company combines yakisoba noodles with fermented natto bean topping
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
We taste makunouchi bento at four Japanese convenience store chains【Taste comparison】
It’s naked time: An American’s first onsen experience 【Video】
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Our wacko boss tries making his own baseball practice equipment using only 100-yen shop products
Naruto jerseys coming to Major Leage Baseball theme nights, Hello Kitty to take over a field
Japanese vending machines will now let your buy things using your face
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Survey finds top 10 instant noodle brands and flavors, and Cup Noodle isn’t number one?!
Regular cup noodle bowls not enough for you? Try this 2000+ calorie instant yakisoba instead!
Our reporter eats the new “apple pie” flavor yakisoba noodles, so no one else has to
Can our writers pick out the pricier strawberry shortcake against one over four times cheaper?
We make eco-friendly instant noodles from the water in Tokyo Bay
Japan has a new energy drink designed to pair with one of its favorite instant noodle brands
Christmas cake-flavored Pepsi is set to make the holidays a little sweeter in Japan
Gold-dust topped instant noodles on sale in Japan for the end of Heisei Era
Can a famous Japanese hypnotist make us eat super spicy instant noodles?【Experiment】
Pringles x Super Cup Sour Cream and Onion Yakisoba is back on shelves this month
Cup Noodle instant ramen topping ice cream is on sale now, Nissin reminds/threatens us
What happens if you make instant noodles with Coca-Cola instead of water?
Can you tell which of these are instant noodles and which are cakes from an amazing Tokyo bakery?
We try Cup Noodle Ice Cream, filled with shrimp, meat, eggs, chives, and madness 【Taste test】
Don’t throw away your leftover ramen broth! Use it to make ice cream sauce instead!【Recipe】
Leave a Reply