
Shigeru Miyamoto promises fun for theme park guests not just in Japan, but also California and Florida.
You may have to go pretty far back in your memory banks to find it, but can you remember the first time you picked up a Super Mushroom in a Super Mario game? Can you recall that feeling of wonder as the heroic plumber suddenly grew in size?
That’s basically what’s happening with the partnership between Nintendo and Universal Studios Japan.
The video game developer and Osaka branch of the movie-themed amusement park first announced a vague alliance in 2015, and then last spring we found out that Nintendo’s games weren’t just going to serve as the inspiration for a single attraction, but a whole section to be added to the park. Shortly thereafter, we learned that Universal Studios Japan would be pumping some 50 billion yen (US$442 million) into the project, more than it spent on its immensely impressive Wizarding World of Harry Potter section.
And now comes the partnership’s biggest power-up yet, as Nintendo has officially announced that it’s not just Universal Studios Japan that’ll be getting Nintendo attractions, but also the U.S.’s Universal Studios Hollywood and Orlando.
The announcement video features legendary game designer Shigeru Miyamoto, father of the Super Mario and Legend of Zelda franchises. Miyamoto almost always has a smile on his face, but he seems particularly pleased with the progress of the upscaled undertaking.
Since Nintendo’s brightly polished titles strongly appeal to young kids and old-school gamers alike, fans will be happy to hear Miyamoto report “We are working very hard to create attractions that can be equally enjoyable to anybody regardless of age.”
Also appearing in the video is Universal Creative’s Mark Woodbury, who’s far less well-known than Miyamoto among the video gaming community. However, he also drops an important bit of information, when he says:
“As we continued to develop [the project with Nintendo], that world became more immersive and more involved and more colorful and more exciting, and more interactive.”
That last word is key, since Universal Studio’s partnership with Nintendo has a crucial difference from its movie-based tie-ins. Whereas movies are a passive experience for the audience, video games provide their greatest enjoyment by being played, so it’s heartening to know that Woodbury recognizes the importance of giving guests opportunities to interact with the Nintendo attractions that will be showing up at Universal Studios parks in both Japan and the U.S.
Unfortunately, the video doesn’t go into detail about whether Universal Studios Hollywood and Orlando will be getting their own Nintendo area expansions, like Osaka is, or whether they’ll simply be adding Nintendo attractions to their current confines. Either way though, Miyamoto ends the video with this promise…
…and if anyone knows what fun is, it’s that guy.
Source: YouTube/Nintendo 公式チャンネル via IT Media
Images: YouTube/Nintendo 公式チャンネル



Nintendo reveals plans to partner with Universal to make first Nintendo attractions a reality
Super Nintendo World USA announces opening date at Universal Studios Hollywood【Video】
Universal Studios Japan to (probably) get Nintendo-themed attractions
New Donkey Kong area at Universal Studios Japan gets opening date, and it’s VERY soon【Video】
Pokémon is coming to Universal Studios Japan!
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
First look at Universal Studios Japan’s Nintendo World shown in official concept art
New interactive Pokémon attraction coming to Universal Studios Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
First look at Universal Studios’ Mario Kart ride, Super Nintendo World’s opening date revealed【Vid】
Here it is: The finalized map for Super Nintendo World at Universal Studios Japan (and its food)
Super Nintendo World: The grand opening 【Photos】
Spy x Family Secret Mission attraction coming to Universal Studios Japan to test your spy smarts
Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
New visual unveiled for Universal Studios Japan’s Nintendo World shows a pixel-perfect panorama
Opening season announced for Universal Studios Japan’s Super Nintendo World
Super Nintendo World’s opening at Universal Studios Japan delayed indefinitely
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Universal Studios reveals Nintendo Donkey Kong Country expansion details, opening season【Video】
New Dragon Ball, Death Note, and One Piece attractions coming to Universal Studios Japan