The popular fast food chain brightens up 2017 with an adorable collection of Sumikkogurashi character merchandise.
Lotteria has come a long way since it was founded in Japan by a Korean entrepreneur in 1972. It now has franchises in South Korea, Vietnam, Cambodia, Myanmar, Indonesia, and of course, Japan, where it continues to come out with innovative new releases like noodle burgers, meal sets served up in shinkansen bullet train packaging, and purple-sauce monstrosities for Halloween.
Now that it’s time to ring in the New Year, Lotteria is choosing to do it with a good dose of local charm, teaming up with a cast of Japanese characters known collectively as “Sumikkogurashi”, which translates to “Corner Living”. These cute creatures are used to spending time in the corner, but for a limited time Lotteria is bringing them out into the spotlight with their lucky bag for 2017.
First up, we have a sheet of coupons, which gets you items like a cheeseburger, a shrimp burger, a teriyaki burger, two medium fries and two medium drinks, all for free. The coupons are roughly equal in price to the 2,000-yen (US$17.12) cost of the lucky bag itself, so all the cute character goods are an added bonus!
▼ The Sumikkogurashi characters can be seen frolicking around on a number of items, like this cute place mat.
▼ This five-piece paper cup and paper plate set…
▼ A sweet cloth tote bag…
▼ And an adorable mini fleece blanket.
If you’ve already fallen in love with the cute characters and need to know more about about them, check out their introductory video below:
Personally, we’ve developed a soft spot for the character known as Ebi Fry no Shippo (Fried Prawn Tail), not only because it’s utterly adorable but because it gets left behind on the corner of people’s plates, seeing as it’s hard to eat. We’ll never put you in the corner again, Ebi Fry no Shippo! At least not while you’re one of the stars of this new collaboration!
Photos © RocketNews24
[ Read in Japanese ]
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Black Lagoon anime-themed cafes open now in Japan
East Japan Railway abolishes skirts, ribbons in women’s uniforms to “eliminate gender difference”
Cakes that bring a giant Totoro-sized smile to any Studio Ghibli fan’s face【Photos】
Potama serves up epic rice balls like no other, and there’s only one store in Tokyo
Tommy Lee Jones cries, says sayonara to the Heisei era in epic new Boss coffee commercial 【Video】
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
Turns out you can draw all four original starter Pokémon with just three colored pencils【Video】
The results are in! One Piece World Top 100 characters chosen in global poll
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
Lotteria’s lucky bag opened: even if you’re not a Naruto fan you’ll come out ahead!
【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
【Lucky Bag Roundup 2018】McDonald’s Japan brings out exclusive goodies for customers this New Year
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
【Lucky Bag Roundup 2017】Spruce up with The Body Shop’s choose-your-own-fragrance fukubukuro
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
【Lucky Bag Roundup 2018】KFC Japan fukubukuro makes fried chicken dreams come true
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
What’s in the KFC Japan fukubukuro lucky bag?
KFC Japan gives us a finger-lickin’ good lucky bag for 2023
Pokémon characters Pikachu and Eevee star in 2019 Mister Donut fukubukuro New Year’s lucky bag
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year