This limited-edition flavour tastes just like the matcha you would get at a formal Japanese tea ceremony!
In amongst all the wonderful limited-edition Pocky releases we’ve seen from Japanese confectionery giant Glico, there’s one flavour in the collection that always remains a popular choice for sweet lovers: green tea.
Glico have created a number of matcha-flavoured Pocky in the past, and this spring they’re delighting everyone’s tastebuds with another new variety called “Koi Fukami Matcha”, which translates to “Deep, dark powdered green tea”. Released on 7 February, we got our hands on the new Pocky to taste it for ourselves, and we were delighted to find that the new treat really does taste every bit as good as it looks.
The deep green packaging alludes to the depth of flavour that lies in store for us with the new Pocky, and inside, the individually wrapped packs are also a brilliant green.
▼ Each pack contains more than a dozen of the chocolate-covered biscuit sticks.
After releasing the treats from their packets, there’s a distinct aroma of green tea, and the Pocky look absolutely beautiful in their deep green coating.
What makes this new release so special is the fact that it’s not just the chocolate coating that contains green tea; the crunchy pretzel sticks have also been kneaded in matcha to give them a slightly bitter flavour and an unusual greenish hue.
The chocolate coating contains Uji matcha, a prized variety of powdered green tea that’s known around Japan for its high quality and elegant flavour.
While the Pocky are definitely gorgeous to look at, it’s their intense flavour that really makes them stand out from other matcha-based sweets on the market. The thick coating gives your tastebuds an immediate hit of glorious matcha flavour, tinged with a hint of sweetness, and just when you’re preparing for the flavour to mellow out as you gear up for another bite, the flavour actually intensifies.
Thanks to the green tea-flavoured crunchy pretzel stick inside the chocolate coating, the initial sweetness gives way to a delectable bitterness distinctive of the matcha you would receive at a traditional green tea ceremony. As you take your next bite, you get to enjoy the sweet flavour profile again, so that every mouthful is filled with a tantalising combination of sweet-bitter-sweet sensations, making this an incredibly addictive treat!
This bittersweet combination is one that can also be found at Japanese tea ceremonies, where visitors enjoy a sweet before drinking freshly whisked matcha, in order to fully enjoy the flavour profile of the tea. Glico has done an amazing job of replicating the flavours of a Japanese green tea ceremony in each and every Pocky stick, by utilising their ever-popular pretzel and chocolate combination to make the matcha stand out in a unique way.
On sale for a limited time during spring, these delicious Pocky are currently on sale at convenience stores and supermarkets around the country. If you love matcha, you should definitely give these a try!
Photos © RocketNews24
It’s a cherry blossom party in your mouth with sakura matcha Pocky!
New Choco Mint Pocky comes covered in pastel green mint chocolate
Premium green tea from Kyoto meets fine chocolate — and it’s a match made in sweets heaven!
Pocky gets elegantly mature with new flavor designed to be paired with red wine
Pocky grows up with a special whiskey version of the beloved Japanese chocolate candy
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s favorite popsicle is changing the way it tastes and feels for first time in over 20 years
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
We tried super spicy wasabi ramen and yakisoba that’s rumored to make anyone cry【Taste Test】
7 reasons why you should visit Aomori Prefecture
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Tokyo train stations giving out awesome giant Pokémon cards, but you’ll want to hurry
Extreme Budget Travel! Can you do a trip to Manila with 50,000 yen (US$333)? – Part 1
Getting a driver’s license in Japan the hard way: The first written test
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The luxurious new Bâton d’or La Recolte Pocky has us feeling fancy【Taste test】
Japanese convenience store chain’s new matcha sweets are heaven for green tea lovers
New Champagne Pocky available in Japan
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
Pocky on the Rocks: A new (but also old) way to beat the heat with Pocky sticks at home【Recipe】
Japanese confectionery giant Glico adds three new flavours to their regional Pocky range
The shape of Pocky is now legally trademarked in Japan
Japanese high school life in the Heisei era at the heart of new Pocky x Milk Tea collaboration
Pocky recall issued in Japan after customers notice off-the-mark taste caused by unintended smells
The Deep Matcha Matcha of Matcha-Cha, an awesome green tea sweets cafe in an unexpected place
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
Handsome Pocky Boy anime designs are Japan’s newest anthropomorphized sweets
New limited edition blue, heart-shaped Pocky designed for maximum happiness
New Sweet Sake Pocky showcases the flavour of a centuries-old Japanese sake brewery in Tokyo
Matcha green tea cheesecake pretzels are now on sale in Japan, courtesy of Auntie Anne’s