Japan gives moviegoers some pretty cool reasons to watch movies in the cinema.
With the advent of huge TV screens and great audio systems, moviegoers have been able to avoid high prices for cinemas by recreating a theater experience right in their own homes. Who can blame them? Why should we sit in a crowded room with sticky floors while people text and talk their way through an entire movie?
But Japanese movie studios are doing a pretty good job of enticing people to go to a movie theater by offering some really great promotional goods. This practice has really excelled with anime movies as viewers have received amazing tie-in materials often made by the creator of the series.
Take the recent Naruto movie Boruto – Naruto the Movie as an example. The first two million viewers across Japan received an official movie book titled Naruto – Hiden・Zai no Sho by Masashi Kishimoto and featured the story of the day Naruto became Hokage.
NARUTO ナルト 秘伝・在の書 オフィシャルムービーBOOK ¥480(+消費税) スマイルサンタ 千曲戸倉店 TEL:026-214-8102 https://t.co/oNc6oox2Uw pic.twitter.com/ZhS6uIXjzg
— 総合リユースショップ「スマイルサンタ」 (@smile__santa) December 15, 2015
The movie One Piece – Strong World, which came out in 2009, gave the first 1.5 million people a tie-in manga called One Piece – Zero written by series author Eiichiro Oda.
▼ Pictured here on the left with the promotional manga
from the One Piece movies Z and Gold as well.
https://twitter.com/kingdom29714194/status/759598119822635008
In 2017 people who watched Fairy Tail – Dragon Cry walked away with a 200-page booklet by Hiro Mashima that featured the storyboards used to make the movie.
先日一足お先に劇場版FAIRY TAILのポスターとお写真パシャりしてきました!購入者特典は…みて!こんなに分厚い!!ネームて…豪華すぎますこれ…ちなみに中身も、いいのか?!ってくらい豪華すぎてお腹いっぱい…💖 pic.twitter.com/QVI42AwJ5C
— 茜屋日海夏(i☆Ris) (@iRis_a_himi) April 21, 2017
For the 2016 Detective Conan – The Darkest Nightmare film, series creator Gosho Aoyama wrote a thank you letter for the release of the 20th movie. Viewers also received a special serial code with an illustration as well as autographs and messages from the main cast on the back.
https://twitter.com/cinepre_topics/status/704056892729917440The animated Genocidal Organ movie handed out bookmarks with the main characters and key visuals in three different varieties. Viewers were also able to download phrases said by characters via a QR code.
【特典情報】
— ufotable_CINEMA (@ufotablecinema) February 3, 2017
本日2/3(金)公開「虐殺器官」をご覧頂いたお客様へ、先着入場者プレゼントとして【朗読ボイス付クリアしおり】をお渡し致します!ここでしか手に入らないレアなものとなります♪ぜひゲットしてくださいね☆https://t.co/4mLFas35TC#虐殺器官 pic.twitter.com/JmXSvu68Ju
And Nintendo showed off their mastery of these giveaways during the theatrical release of Pokémon the Movie – Hoopa and the Clash of Ages back in 2015.
Attendees who brought their 3DS could receive Hoopa in either Pokémon Ruby/Sapphire or Pokémon X/Y. The first three million people also got a Hoopa original Pokémon card and a Hoopa for the arcade game Pokémon Tretta.
【幻のポケモン】フーパは映画館のスクリーンから入手! pic.twitter.com/00AqY1u1o2
— 塩煎餅 (@09Goodsato) June 19, 2015
▼ Raise your hand if the only reason you went to see
Pokémon the Movie 2000 was to get the Ancient Mew promo card!
Pokemon the movie promo card pic.twitter.com/f9ylZiBhnb
— nostalgia (@nostalgia_thing) April 29, 2017
With these types of goods offered at the movies, we could definitely see why people are willing to go out to watch their films. Seems like a win-win deal, especially if these giveaways will basically guarantee at least three million people see a movie.
Although it probably helps if the movie is any good. We couldn’t imagine even giving out freebie Attack on Titan beauty masks could have saved that film from disaster.
Source: Naver Matome
Featured image: Twitter/@iRis_a_himi

Your Name animator creates even more phenomenal art for upcoming Pokémon movie
Newest Japanese Twitter craze has users guessing movies using only emoji as hints
Fans decide Ash would look better as a girl in the new Pokémon movie, fan art ensues
Japan reacts to latest Monster Hunter movie promo images: “Why is Alice from Resident Evil here?”
Hollywood star Michael B. Jordan visits Naruto anime studio, gets personalized autograph art
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese Twitter users show off how easily they can hide their eye shadow by opening their eyes
Anime and video game backgrounds now free to download for video conference calls
“This is a movie” among 10 of Japan’s lamest movie taglines
R-rated movie “Chappie” gets severely nerfed for Japan release, director knew nothing about it
Japanese audiences absolutely lose it at their cheesy poster for foreign horror movie
Movie fans pay respects on the 12-year memorial service of the live-action Devilman film
Pikachu speaks English in newest Pokémon anime movie, freaks out audiences【Video】
Pokémon movie reboots look to continue with announcement of Mewtwo Strikes Back Evolution
Psyduck shows off his best side – grooving, sliding and dancing to Hatsune Miku【Video】
Super Mario Bros. Movie gets Japanese-dub screening in North America
Ghost of Tsushima live-action Hollywood movie on the way, Japanese Twitter reacts
Female anime fans reveal the Studio Ghibli character they most want to date in real life