
SoraNews24 takes you on a super-serious expose of the dark world of underage smoking.
Recently, increasing regulations on smoking have been a big topic in the news with the government proposing non-smoking legislation in most bars and restaurants and a further price increase on tobacco products. But that still doesn’t address the root of the problem, which is young Japanese men and women getting hooked on tobacco in the first place.
In the past few years, minors have been blocked from vending machines by the requirement of a special ID card to unlock them. This leaves the humble convenience store as the front line against this social ill. So, to see how well these gatekeepers to addictive substances are performing we decided to send one of our reporters in undercover as a high school student.
For years, verifying the age of shoppers has been rather easy for store clerks, as students by and large are required to wear conspicuous uniforms. Any staff member willing to sell tobacco or alcohol to someone in a school uniform is just begging for a fine and/or firing.
So even Mr. Sato, at the ripe old age of 43 yet aided by the attitude of a teen he developed after receiving his punch perm hairdo, is instantly transformed into someone a third of his age with the addition of a uniform.
Okay…It wasn’t a flawless transformation, so we decided to go after dusk to give him the cover of darkness as well. Anyone with mild corneal damage wearing sunglasses about 100 yards away would swear that Mr. Sato was a skateboarding, hula-hooping teen.
▼ Mr. Sato: “Premature grey hair is too a thing. Look it up!”
Mr. Sato felt a strange thrill that he hadn’t felt in decades, although the situation was reversed the sensation took him right back to his teens trying to buy cigarettes by pretending to look older. His heart began to race and beads of sweat formed on his brow as he approached the counter.
Mr. Sato: “I-iQUOS smooth… um, re-regular please.”
Clerk: “Just one then sir?”
Mr. Sato: “Uh, yeah one.”
The clerk then went to get the pack and returned to the counter. However, the young man suddenly began to take notice of Mr. Sato’s clothes and began scanning him up and down with his eyes.
Our reporter could feel the sharp burn of the store clerk’s gaze and the hairs on the back of his neck began to stand up. He thought surely the cashier was onto him and also seemed to be gradually forgetting that he was actually a 43-year-old man simply posing as a teen.
Clerk: “Please, touch the screen.”
As with everyone buying tobacco or alcohol, Mr. Sato had to touch a virtual button on the register screen which indicates that he promises he is legally old enough to do so. It’s standard procedure for all customers regardless of their age.
At this point Mr. Sato had somehow brainwashed himself into thinking he was a high school student again and emerged from the store confused but excited that he could “totally score some smokes.”
And so, like so many of our experiments in the past, the results are inconclusive because we forgot what we were doing partway through.
On one hand, Mr. Sato was able to look past his own grey hair, wrinkles, husky voice, stained teeth that come from decades of smoking, beard, and convoluted “heat-not-burn” tobacco product of choice to think he was a youth…so why not the clerk too?
On the other hand, it probably would have been better to have gone to a store other than the one just outside the office that he goes to everyday. Ah well, live and learn…
Anyway, don’t worry about Mr. Sato’s mental state, we’ll just have to deprogram him like the time he thought he was Donald Trump, David Bowie, a mascot, a gyaru, a Pikachu, T.M. Revolution, a villain from Fist of the North Star… Eh, you get the idea.
Photos ©SoraNews24
[ Read in Japanese ]








Mr. Sato smokes some dead leaves he found on the street 【Retro Sato】
“Smoking Café” last oasis for increasingly ostracized Tokyo smokers
Mr. Sato tries to buy a Rolex for his mid-life celebration, crisis occurs
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Uniqlo celebrates sumo with new line of historical sumo art T-shirts【Photos】
This is possibly the coziest train in all Japan thanks to onboard hot spring footbaths【Pics】
Secret-identity J-pop singer Ado to hold handshake event with surreal setup to hide her face
7 great places to see Mt. Fuji from without having to climb it
Japanese thug wear from Birth Japan perfect for those breaking bad next year
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Udonuts: Doughnuts containing udon noodles become a thing in Japan
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
We test drive a Nissan GT-R Premium Edition T-spec in Japan
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Mr. Sato uses cooling spray on his crotch, learns a valuable lesson
Looking for a great meal in Tokyo? Try this cigarette stand
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
Mr. Sato dials a mysterious phone number he found tied to a lamppost in downtown Tokyo【Video】
Mr. Sato tones up dramatically in five days to become a better pole dancer
The epic tale of Mr. Sato’s new Zozosuit
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Conbini-talk with Mr. Sato: How to make a convenience store snack 100 times more delicious
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
Mr. Sato hits the streets to show off his new cardboard fashion!
Mr. Sato calls a phone number he found on a 1,000 yen bill
Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
Leave a Reply