
Chairman singles out two aspects of Japanese traditional culture that people of other nations “wouldn’t understand.”
The Olympics are an athletic competition, but there seems to be as much bated anticipation regarding what Tokyo has planned for the opening ceremony for the 2020 Summer Games as there is for any individual sporting event. While this isn’t Tokyo’s first time to be a host city, Japan set a high bar for itself when Prime Minister Shinzo Abe popped out of a pipe dressed as Super Mario at the closing ceremony of the 2016 Games in Rio de Janeiro.
That bit of unexpected cosplay was not only immensely entertaining, it’s a reflection of how much the global popularity of Japanese pop culture has grown since 1964, the last time the Olympics took place in Tokyo. In the 50-plus years since then, Japanese video games, music, and animation have built up passionate fanbases around the world.
That’s a connection Yoshiro Mori, chairman of the Tokyo Organizing Committee of the Olympic and Paralympic Games, wants to tap into for the 2020 opening ceremony. In a recent interview, Mori, who was also the Prime Minister of Japan for a 12-month period starting in 2000, spoke about his hopes for the opening and closing ceremonies, saying “We shouldn’t do anything too unusual.” Though that might make it sound like he’s against the idea of using pop culture to promote the Games, it’s actually more traditional things that he thinks the ceremonies should avoid.
“For example. even if we did kabuki or sumo wrestling, the people of the world wouldn’t understand them,” Mori expanded. “What they’ll understand most is anime and manga. Like Doraemon, Hello Kitty, and Astro Boy. A manga parade. Something like that would be good.”
In all fairness, it’s true that you’ll have an easier time finding passionate anime fans than active kabuki or sumo enthusiasts in countries outside Japan. Mori’s logic that “people of the world won’t understand” kabuki and sumo, though, is suspect.
Most people can instantly recognize those two traditional disciplines as symbols of Japanese culture, even if they’re not aware of their fine nuances and complete histories. And while Hello Kitty has achieved immense popularity overseas, Astro Boy and Doraemon have gotten lukewarm responses in most English-speaking regions of the planet, making them much less representative of Japan than kabuki or sumo to people from those parts of the globe.
That’s not to say Mori’s “manga parade” idea is completely crazy. Anime serves as many young people’s first major point of contact with Japanese culture and society. It’s not like other people involved with the Tokyo Olympics haven’t had similar ideas, and in the interview Mori also said that his primary goal for the Games is to put together “an event that will remain in people’s hearts.” Still, with a number of people in Japan not onboard with the prospect of doubling down on the country’s pop cultural appeal for an international event of such a large scale, hopefully there’ll still be room in the festivities for aspects of Japanese culture that go back farther than the last few decades.
Source: Jiji via Anime News Network/Jenifer Sherman
Top image: 2020 Olympics Official Website
Follow Casey on Twitter, where he’d actually be pretty OK with the organizing committee just making Yawara the official mascot character of the 2020 Games.

Tokyo Olympic chairman’s Super Mario reference isn’t as heartwarming as he thought it would be
Tokyo Olympics organizing committee president resigns over sexist remarks
Head of Tokyo Olympics doesn’t want women in leadership roles because he thinks they talk too much
Tokyo Olympics losing volunteers even after president’s resignation for sexist remarks
Tokyo Olympic chief may resign over misogynistic remarks, promises statement
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Starbucks Japan adds new Customisation Bar to stores, with free ways to hack your food and drink orders
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Female politicians stage “white action” protest against Tokyo Olympic head’s misogynist remarks
Tokyo Olympics comes to a close with anime opening ska remix at closing ceremony 【Video】
Disagreeing with chairman Mori, comedian Atsushi Tamura withdraws from the Olympic Torch Relay
Applications for the ticket lottery for Tokyo 2020 Olympics matches and ceremonies are now open!
Tokyo Olympic Committee considering using “instant transmission” during the Olympic Torch relay
Tokyo Olympics opening ceremony preliminary ticket prices announced, wallets cry across Japan
Tokyo Olympics ceremony chief quits after suggesting Naomi Watanabe dress as an “Olympig”
British Olympic team sends heartfelt message to Tokyo one year before the opening ceremony
Japan’s Prime Minister says he didn’t want to cosplay as Mario at the 2016 Olympics
Original Tokyo Olympics opening ceremony plans leaked, with Akira and Mario taking centre stage
Tokyo 2020 Organizing Committee to review opening ceremony…that’s scheduled for tomorrow night
Naomi Watanabe responds to “Olympig” remark from Tokyo Olympics ceremony chief
Dragon Quest at Olympics opening ceremony? Game theme, Eva-connected song heard coming from stadium
Tokyo Olympics will not allow spectators from overseas
Tokyo Olympics announces new start date following coronavirus postponement
Is Japan happy it hosted the Olympics, now that the Tokyo Games are over?【Survey】
Pikachu and Super Mario left out of lineup of official spokescharacters for Tokyo Olympics