This delicious treat swam in just in time to say goodbye to fall.
Taiyaki is one of the most satisfying desserts in Japan, especially as the season turns colder. Composed of the kanji for tai (“sea bream”) and yaki (“to bake”), this “baked sea bream” is made out of batter and filled with red bean paste, custard or even chocolate. And since it’s called taiyaki, the shape is always the same sea bream fish shape, no matter where you go.
https://twitter.com/moka2joon/status/791212728220213248This fall though, another fish has been pressed into service for the delightful dessert. What it may lack in size, you can surely make up for in sheer numbers.
宮城においでよ サンマのたい焼きがあるよ pic.twitter.com/uaY4gLEyek
— 茶トラ刑事 (@chatradeca) October 22, 2016
Coming from Kesennuma, Miyagi, these thinner versions of the popular baked good are probably the right size to pop into your mouth and munch on them absentmindedly. The design is based on the sanma, which is the Pacific saury or mackerel pike in the West.
While this fish is often exported to other countries, like the UK, to be used as bait for larger fish in the sea, the sanma is a popular fish in Japanese cuisine during the autumn. You are most likely to find it grilled whole and served with grated daikon, however, thanks to this “sanmayaki” mold, you can dress your next sanma up with custard or delicious chocolate along with a little extra crunch thanks to some walnuts.
気仙沼で待ってるよ!“@sanmatabetai: さんまやき食べてみたいにゃ!” pic.twitter.com/9HHHrKLzuV
— サンマミーア@気仙沼 (@sanmayaki) February 24, 2014
今日のきまぐれが分かりにくいので、炎上が怖いですが、作製中の画像を。
— サンマミーア@気仙沼 (@sanmayaki) November 27, 2014
こんな風にナッツバーみたいな感じなるんです。 pic.twitter.com/0ZIX38URYI
For anyone who is close to Kesennuma, be sure to help out the local entrepreneurs and head to the Sanma Mia cafe where they specialize in this tasty treat.
No word on whether the Pacific saury can make inroads on the stranglehold that the sea bream has on the baked dessert market, but you can keep it tuned to RocketNews24 for all the latest on this David vs. Goliath battle.
Cafe information
Sanma Mia
Address: Miyagi-ken, Kesennuma-shi, Hongo 8-2
宮城県気仙沼市本郷8-2
Open 11:00-6:00 (Tue-Sat), 10:00-5:00 (Sun)
Closed Mondays, every third Thursday
Twitter
Source: togetter
Featured image: Twitter/@chatradeca

Are you Team Taiyaki or Team Takoyaki? – Weighty Food Debate, Street Food Snack Edition
New Yorkers go crazy for taiyaki fish ice creams
Magikarp now appearing in Japan as a traditional taiyaki sweet 【Taste Test】
“Drunk Taiyaki” turns traditional Japanese sweet into an amazing new tipple
Move aside, taiyaki! Mucchan Manju in Asakusa is the newest food trend we need to jump upon
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
7-year-old boy left behind on Mt. Fuji by his own dad
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
The Japanese government is ending its Cool Japan Fund program
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Stay at a hotel with a bed for your plushie in Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese man berates American woman for “crime” against taiyaki, ends up converted to her ways
McDonald’s Japan’s Tsukimi “moon-viewing” pie oozes Japanese flavour
We try traditional Japanese soup stock at a specialty standing bar in Tokyo