
Responses indicate that what men want and what women actually wear are not always the same thing.
For years now, people in Japan have been devouring limited-edition treats and dressing up in costumes for Halloween. The holiday has become so popular here that you can’t go to a store in the month of October without seeing an orange-pumpkin head staring back at you in some shape or form, and when it comes to the night itself, Tokyo’s bustling Shibuya district fills up with costumed characters from all walks of life – some cute, some sexy and some bloodied all over like something from a murder scene.
With costumes on everyone’s mind in the lead-up to the event at this time of year, online shopping site Rakuten decided to poll 400 men and women in their 20s to find out what types of Halloween outfits they liked the most. As it turns out, what men say they like to see women wear is quite different to what women actually like to wear when they dress up on the holiday. Let’s take a look at the results below.
Ladies, what types of Halloween costume have you worn up to now?
- Horror (zombies, witches, etc.) – 41 percent
- Uniforms (policewoman, nurses, etc.) – 35 percent
- Fancy dress (princesses, angels, etc.) – 31 percent
- Animals (bunnies, cats, etc.) – 28 percent
- Anime/game/movie characters -20.5 percent
- Popular people (celebrities etc.) – 2.5 percent
According to the above results, Japanese women like to play up the horror aspect of Halloween, with almost half of the 200 female respondents saying they’ve dressed up as some sort of spooky character in the past. When we look at what men say they like to see on Halloween, though, it’s a slightly different story.
Men, what type of Halloween costumes would you like to see women wear?
- Uniforms (policewoman, nurses, etc.) – 33.5 percent
- Fancy dress (princesses, angels, etc.) – 31.5 percent
- Anime/game/movie characters – 28 percent
- Animals (bunnies, cats, etc.) – 22.5 percent
- Horror (zombies, witches, etc.) – 21.5 percent
- Popular people (celebrities etc.) – 6.5 percent
The results above show that for the 200 male respondents, the women’s popular choice of “horror” costume ranks second last on the list of what men would like to see women wear. For both groups, though, “popular people” takes up bottom spot on the ranks.
Another question posed to the male and female groups asked “What are the important points you look for in a female Halloween costume?”
Female respondents:
- Whether it fits in with what my friends are wearing (54 percent)
- How cute it is (49.5 percent)
- How realistic it is (28 percent)
- How sexy it is (25 percent)
- How individual it is (18.5 percent)
Male respondents:
- How cute it is (51.5 percent)
- How sexy it is (47 percent)
- Whether it fits in with what her friends are wearing (23 percent)
- How realistic it is (20 percent)
- How individual it is (15.5 percent)
For men, it’s all about the cuteness of the garment or its sex appeal. For women, though, it’s more about making sure it fits with what the group will be wearing, which makes sense, seeing as nobody really wants to be the odd one out on a fun night with friends.
While uniforms and looks might rank highly for men, it’s nice to know that women have their own ideas about what they like and aren’t quick to bow down to cater to the needs of men. As our Japanese-language reporters P.K. Sanjun and Mr Sato have proven in the past, no matter what you wear on Halloween, the night is about having fun and making memories with friends.
Featured image: © SoraNews24
Insert image: Pakutaso
[ Read in Japanese ]


Japanese men reveal their least favourite cosplay styles on women
Halloween is the perfect time to pick up Japanese women, according to new survey
Shibuya Halloween 2018 cosplay costume collection【Pics & Videos】
Shibuya Halloween Throwback: When a Japanese woman’s costume was at the mercy of passersby【Pics】
Halloween costume idea: Dressing up as the Tokyo neighborhood that banned Halloween parties【Pics】
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Why you should be adding Calpis to your beer in Japan
Transparent coffee! We taste-test Asahi’s Clear Latte, marvel at Japanese drinks wizardry
Day 2 of our quest to visit all the Pokémon manhole covers in Tottori【Photos】
Mr. Sato Schools Fellow Reporter at “Go! Go! Curry” Speed Eating Contest
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Brand-new Pokémon manhole covers have Sandshrew welcoming you to an often forgotten part of Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Anna and Elsa come to life: The best Halloween costumes of the year?【Photos】
Tokyo Kawaii Musée in Harajuku lets you dress up for Halloween…in a kimono!
W.T.F. Japan: Top 5 budget Japanese Halloween costumes 【Weird Top Five】
Please, baby, just one time! – Japanese men reveal the costumes they want their girlfriends to wear
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
Costumes from everyday life on parade once more in “Jimi Halloween 2021”
Japanese men reveal the things they notice when they see a woman without makeup
Add a Japanese anime twist to your Halloween costume with unisex kimono cosplay
Hilariously mundane cosplays from “Jimi Halloween” 2020 in Tokyo【Photos】
Bubble tea helps herbivore men meet women during Shibuya Halloween
Japanese men reveal their favorite women’s lingerie colors in survey
The beautiful cosplayers of Tokyo’s Halloween night Shibuya street party【Photos】
Confessions of Snow White in Tokyo on a Weekday
The best cosplayers from Day Two of the Ikebukuro Halloween Cosplay Festival
New cosplay seller enters stores across Japan, just in time for Halloween
Understated costumes celebrated at “Jimi Halloween” event in Tokyo 【Photos】
Japanese women reveal their ideal kiss scenarios【Survey】