
The newest character from Studio Ghibli is out to charm us all with official merch.
After 20 years in the making, Ghibli’s Boro The Caterpillar was finally released last week, and along with the first screening came a collection of new merchandise for fans.
Available only at the gift stores inside the Ghibli Museum, where the short film is being exclusively shown, these goods are some of the hardest to get, so we made sure we stopped by to see what was available after our recent visit.
Whether you’re a fan of Ghibli or simply a fan of cute goods, this new range of merchandise is sure to put a smile on your face!
▼ The Mama Aiuto gift store inside the museum is
named after the sky pirates in Porco Rosso.
The store sells a whole heap of exclusive Ghibli merchandise you can’t buy anywhere else, but now they’ve got a new lineup of products in store, dedicated to Boro The Caterpillar.
First up, we have a clear stationery file for 350 yen (US$3.34), which captures the moment Boro lands inside a bright yellow groundsel flower, which is one of the most adorable scenes from the film.
If you’ve been to the museum store before, you’ve probably rifled through the drawers in the big chest which has dozens of pin badges featuring all sorts of characters from different films. Boro is the latest character to appear in the extensive pin badge collection, with two varieties available for 583 yen each.
▼ This one shows Boro emerging from his egg,
gazing out wide-eyed at the new world around him.
▼ And here Boro is pictured on a green leaf,
which is one of his favourite things to eat.
If you’re into scrapbooking, or simply want to add some flair to your gift-wrapping game, this cute masking tape is sure to do the trick.
▼ Priced at 467 yen, this adorable little piece of
stationery is covered in images of Boro.
He can be seen trundling about in nature, surrounded by leaves, pollen, flowers and delicious squares of blue “air jelly”.
The most expensive, and cutest, piece of merchandise is a tiny toy plushie of Boro the caterpillar, which retails for 1,050 yen.
The adorable palm-sized soft toy might seem a little on the expensive side at first, but once you feel his hard stomach and take a look at his posterior, the reason for the high price becomes clear.
It turns out that this little Boro actually moves! Simply pull the cord out of his bottom and he’ll start to vibrate and move forwards.
The clever arrangement of feet and threads underneath the toy add to the realistic caterpillar-walking effect.
Take a look at Boro in action below!
▼ Who knew a tiny brown caterpillar could be this cute?
Mama Aiuto is not the only gift shop at the Ghibli Museum, so if you’re interested in the art of animation, head over to the Tri Hawks bookstore on the third floor to pick up the “pamphlet”, which is really a 10-page colour booklet with lots of juicy background information on the process behind making the film, including plenty of beautiful images from the movie.
▼ At 432 yen, this booklet is a bargain!
Still, if you’re keen on stocking up on Boro merchandise, Mama Aiuto should definitely be on your list of places to go. They also stock a sheet of stickers and a set of postcards, all featuring the character of Boro and scenes from the film, so be sure to have a good look around next time you’re in the store!
As with many of the shorts, the entire range of goods will only be available for a limited time, while the movie is showing at the museum’s Saturn Theatre, from 21 March-31 August. Tickets to the museum for March and April are already sold out online, but May tickets go on sale from 10 a.m. (JST) on 10 April so you’ll still have time to see the movie if you’re planning a visit to Japan.
And for more Boro news, don’t forget to stop by here to check out our spoiler-free look at the new film, which has all the details about what you can expect to see, and hear, during its 14-minute-20-second runtime.
Photos ©2018 Studio Ghibli ©SoraNews24


















Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Miyazaki’s new animated short Boro the Caterpillar completed, voice actor revealed
Miyazaki’s new Boro the Caterpillar short not scheduled before October
New Hayao Miyazaki anime for Tokyo’s Ghibli Museum has spring debut date announced
Two Hayao Miyazaki-directed short anime are showing at Ghibli Park this summer
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Chance to play Tetris on a massive staircase in Kyoto Station coming in March
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japanese restaurant serves meals to diners via a moving steam locomotive train
As more foreign visitors visit Kyoto’s top sights, Japanese travelers increasingly staying away
Anthropomorphized anime warships game inspired by prewar Japanese tourism poster?!
Should you drive through a red traffic light like this in Japan? Confusing road rule explained
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Hayao Miyazaki Working on Proposed New Anime Feature Film
A Sumo Wrestler’s Tail: Studio Ghibli short anime film gets a new merchandise collection
Studio Ghibli producer dishes the dirt on Hayao Miyazaki, Your Name, and their next big project
Love Ghibli? Here’s our pick of 10 souvenir items you should buy when you visit the Ghibli Museum
Ghibli Museum opens online store!
Studio Ghibli’s “Bouncing Totoro” zoetrope gets its own merchandise at museum
Studio Ghibli releases card holders that look like the Ghibli Museum
Documentary on Hayao Miyazaki “The One Who Doesn’t End” goes on sale
Studio Ghibli releases new merchandise in honour of Mr Dough and the Egg Princess anime short
Studio Ghibli director Hayao Miyazaki cancels retirement, hires artists for last feature film
Studio Ghibli releases fluffy My Neighbour Totoro T-shirts that’ll have you touching your chest all day long
Looking for a job in Japan? Now you can work in the world of anime at the Ghibli Museum!
Studio Ghibli director Hayao Miyazaki reveals the name of his next feature film
Studio Ghibli announces new anime short in production, now recruiting staff to make it
Studio Ghibli’s new Laputa: Castle in the Sky timer is as dramatic as the anime movie
Secretive Ghibli Museum starts video diary to give glimpse inside anime attraction【Videos】