
The newest character from Studio Ghibli is out to charm us all with official merch.
After 20 years in the making, Ghibli’s Boro The Caterpillar was finally released last week, and along with the first screening came a collection of new merchandise for fans.
Available only at the gift stores inside the Ghibli Museum, where the short film is being exclusively shown, these goods are some of the hardest to get, so we made sure we stopped by to see what was available after our recent visit.
Whether you’re a fan of Ghibli or simply a fan of cute goods, this new range of merchandise is sure to put a smile on your face!
▼ The Mama Aiuto gift store inside the museum is
named after the sky pirates in Porco Rosso.
The store sells a whole heap of exclusive Ghibli merchandise you can’t buy anywhere else, but now they’ve got a new lineup of products in store, dedicated to Boro The Caterpillar.
First up, we have a clear stationery file for 350 yen (US$3.34), which captures the moment Boro lands inside a bright yellow groundsel flower, which is one of the most adorable scenes from the film.
If you’ve been to the museum store before, you’ve probably rifled through the drawers in the big chest which has dozens of pin badges featuring all sorts of characters from different films. Boro is the latest character to appear in the extensive pin badge collection, with two varieties available for 583 yen each.
▼ This one shows Boro emerging from his egg,
gazing out wide-eyed at the new world around him.
▼ And here Boro is pictured on a green leaf,
which is one of his favourite things to eat.
If you’re into scrapbooking, or simply want to add some flair to your gift-wrapping game, this cute masking tape is sure to do the trick.
▼ Priced at 467 yen, this adorable little piece of
stationery is covered in images of Boro.
He can be seen trundling about in nature, surrounded by leaves, pollen, flowers and delicious squares of blue “air jelly”.
The most expensive, and cutest, piece of merchandise is a tiny toy plushie of Boro the caterpillar, which retails for 1,050 yen.
The adorable palm-sized soft toy might seem a little on the expensive side at first, but once you feel his hard stomach and take a look at his posterior, the reason for the high price becomes clear.
It turns out that this little Boro actually moves! Simply pull the cord out of his bottom and he’ll start to vibrate and move forwards.
The clever arrangement of feet and threads underneath the toy add to the realistic caterpillar-walking effect.
Take a look at Boro in action below!
▼ Who knew a tiny brown caterpillar could be this cute?
Mama Aiuto is not the only gift shop at the Ghibli Museum, so if you’re interested in the art of animation, head over to the Tri Hawks bookstore on the third floor to pick up the “pamphlet”, which is really a 10-page colour booklet with lots of juicy background information on the process behind making the film, including plenty of beautiful images from the movie.
▼ At 432 yen, this booklet is a bargain!
Still, if you’re keen on stocking up on Boro merchandise, Mama Aiuto should definitely be on your list of places to go. They also stock a sheet of stickers and a set of postcards, all featuring the character of Boro and scenes from the film, so be sure to have a good look around next time you’re in the store!
As with many of the shorts, the entire range of goods will only be available for a limited time, while the movie is showing at the museum’s Saturn Theatre, from 21 March-31 August. Tickets to the museum for March and April are already sold out online, but May tickets go on sale from 10 a.m. (JST) on 10 April so you’ll still have time to see the movie if you’re planning a visit to Japan.
And for more Boro news, don’t forget to stop by here to check out our spoiler-free look at the new film, which has all the details about what you can expect to see, and hear, during its 14-minute-20-second runtime.
Photos ©2018 Studio Ghibli ©SoraNews24


















Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Miyazaki’s new animated short Boro the Caterpillar completed, voice actor revealed
Miyazaki’s new Boro the Caterpillar short not scheduled before October
New Hayao Miyazaki anime for Tokyo’s Ghibli Museum has spring debut date announced
Two Hayao Miyazaki-directed short anime are showing at Ghibli Park this summer
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Hayao Miyazaki Working on Proposed New Anime Feature Film
A Sumo Wrestler’s Tail: Studio Ghibli short anime film gets a new merchandise collection
Studio Ghibli producer dishes the dirt on Hayao Miyazaki, Your Name, and their next big project
Love Ghibli? Here’s our pick of 10 souvenir items you should buy when you visit the Ghibli Museum
Ghibli Museum opens online store!
Studio Ghibli’s “Bouncing Totoro” zoetrope gets its own merchandise at museum
Documentary on Hayao Miyazaki “The One Who Doesn’t End” goes on sale
Studio Ghibli releases card holders that look like the Ghibli Museum
How to play Totoro’s mysterious flute from My Neighbour Totoro【Pics & Video】
Studio Ghibli releases new merchandise in honour of Mr Dough and the Egg Princess anime short
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Studio Ghibli director Hayao Miyazaki cancels retirement, hires artists for last feature film
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Looking for a job in Japan? Now you can work in the world of anime at the Ghibli Museum!
Studio Ghibli releases fluffy My Neighbour Totoro T-shirts that’ll have you touching your chest all day long