
Your chance to see your design up in lights at one of the world’s busiest intersections.
Shibuya’s 109 building is one of the most famous landmarks in Tokyo, and a dream destination for young women looking to shop for cute and fashionable clothing and goods inside the multi-storey shopping mall.
▼ All the cool girls know that Shibuya 109 is the place to be.
Located right by the famous scramble crossing, the building has been looming over the intersection with its large “Shibuya 109” sign for 39 years, and now, to mark its upcoming 40th anniversary in 2019, the building’s operators are looking to give the ageing beauty a facelift, with an all-new logo.
Designs for the new logo, which will feature on advertising for the shopping mall, as well as on the outside of the building, will be selected from the public through a special contest that’s currently running from 18 April to 20 May. Not only will the winning design change the cityscape at Shibuya’s famous scramble crossing, it will also net the winning designer a prize of 1.09 million yen (US$9,967.90), while three runners-up will be awarded 109,000 yen ($996.62) each.
The competition is open to amateurs and professionals alike, and entries can be submitted by mail or email, with details up on the official site. Although the site is only available in Japanese, the contest is open to people from around the world, and if you don’t have access to any design software, they’ve created a special Logo Maker which allows entrants to submit their ideas via Twitter.
Some of the ideas currently on Twitter range from the simplest of designs to the slightly more colourful and outrageous.
https://twitter.com/__ya__jump/status/988350009149042688#変わるよ109ロゴ#109ロゴメーカー pic.twitter.com/VYAlWVGNH1
— あーちゃん (@aaapin2612) April 26, 2018
https://twitter.com/prettyukachan/status/987654749414543360#変わるよ109ロゴ、#109ロゴメーカー pic.twitter.com/q06ShPb8ky
— ikasamu (@ikasamu) April 24, 2018
https://twitter.com/19__m__9/status/987657862271795200#変わるよ109ロゴ #109ロゴメーカー pic.twitter.com/TvH6YzGy2Z
— Blue oceanのLINEスタンプ (@_Blue_ocean__) April 23, 2018
▼ Check out the short clip below for a quick look at how the Logo Maker works:
ロゴメーカーすごい🦄❣️✨🌈💕💃🕺✨✨#変わるよ109ロゴ pic.twitter.com/QIE9jhjcEy
— 日本工学院デザイン科グラフィックデザイン専攻イラストレーション専攻 (@kamatadedesign) April 20, 2018
Once the contest closes on 20 May, the company will get together to shortlist four entries, which will be revealed by July. Then, the country will have a couple of weeks to cast their vote online for the winning design, with the new logo appearing at the end of July.
So if you want to change the face of an iconic building and see your work up in lights at one of the world’s most famous locations, now’s the time to get busy designing. What type of design would you like to see replace the old logo? Let us know in the comments section below!
Source, images: @Press

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