New breakthrough boldly defies both science and common sense.

Japanese Twitter user Tomohiro recently posted an image of an online diet supplement advert that is really unbelievable… I mean really, honestly unable to be believed.

At first glance it just looks like a wooden stick sitting in a glass of water but the captions explain that by placing this miracle substance into a glass of beer and skewered grilled chicken, everything gets changed into water.

The other caption explains that this is a “cutting-edge science, finally come true,” in the form of a “medical patent which dissolves fat in the body.” This ad also claims that its product will crush Rizap, Japan’s currently reigning weight lost system.

Of course, we’d have to be pretty gullible to believe these miraculous claims based solely on a mere photo of a glass of water. Luckily, they have video evidence too.

And they’re animated gifs no-less! I still can’t even make one of those, so doctoring one must be damn near impossible. And yet, there it is – poof – the beer and chicken vanish like magic.

Another twitter user also found a version where cream is annihilated into pure, calorie-free water.

Pretty compelling stuff, but netizens were less than impressed. Most were convinced that this was nothing more than a amazingly brazen scam, but a scam nonetheless.

“This will dramatically change the face of warfare.”
“It looks like it will burn fat and take a few of your organs along with it.”
“But if it converts everything to water then you get no nutrition either.”
“So, how come it doesn’t affect the wooden skewer at all?!”
“There’s no rules when advertising on the internet.”
“I saw an ad for that stuff on an adult site.”
“That would work well against Godzilla.”
“I wouldn’t call hydrochloric acid a ‘cutting-edge’ substance.”

It truly is unbelievable stuff. One might make the case that the video is just meant to be figurative, but the advertisers went out of their way to label it an “actual experiment.”

The name of this stuff is Sousou, and it sells for 12,800 yen (US$117) for an unspecified quantity. We’ll stop short of providing any links to the website however, because in doing so we’d either be leading people into a scam if it’s fake, or the chemical weapons trade if it’s real.

I don’t know who’s behind this, but it certainly doesn’t look like the work of the yakuza. They have way better aesthetic sense than this promotion. For example, most of the website is written in HGP Soekaku Pop-tai font: the Japanese equivalent to Comic Sans.

Source: Twitter/@cotton392, My Game News Flash
Featured image: Twitter/@cotton392