Japanese net users are claiming to have transformed a simple customer transaction into what they’re calling a new “extreme sport.”

There’s nothing quite as revitalizing as the divine aroma of Aunt Stella’s cookies wafting up to meet you as you trudge tiredly through a train station in Japan. The nationwide cookie chain features dozens of individual recipes, including fun seasonal flavors, that are largely bite-sized to keep you coming back for more and more. One especially sweet way to indulge your cookie sweet tooth is to take advantage of the chain’s all-you-can-pack bag (詰め放題), which sells for 880 yen (US$7.75). One cookie usually costs 80 yen (US$0.70), so the bag easily saves you value for your bite if you’re planning on purchasing more than 11 cookies and of a variety of flavors.

As with any “all-you-eat”-type deal in Japan, it was only a matter of time before people started challenging each other to see who could get the best bang for their buck. At this rate, we wouldn’t be surprised if one day the history books record the following Twitter conversations tracing the evolution of the sport of Extreme Cookie Stuffing® and in the not-so-distant-future hear children asking, “Did you see that ludicrous display last night?” not in regards to soccer, but to cookies.

Check out some of the precipitous piles that net users have posted so far: 

▼ “I tried the Aunt Stella’s cookie stuffing challenge for the first time and came out with about 1,500 yen worth of cookies for 880 yen. Seeing the champions online is no longer a necessity of extreme sports.”

▼ “Taking advantage of the rule that it’s OK for the cookies to stick out of the bag, some players have even resorted to the dirty technique of stacking them vertically.” 

▼ “Jin-chan and Saizo-san–I’m sorry for the wait! Recently my daughter tried the Aunt Stella’s all-you-can-pack challenge again. Please take this mountain of cookies as a souvenir! Eat without restraint.”

▼ “I did the all-you-can-pack challenge at Aunt Stella’s and got 1,300 yen worth of cookies for 880 yen. All right!”

▼ “Aunt Stella’s cookies~ Rietaku-san is filling the bag for me!”

In the interest of fair play and standardizing regulations, net users have even drafted a set of rules to abide by as they partake in the extreme sport:

1. Once you’ve picked up a cookie with the tongs, you can’t put it back.
2. If it falls, it’s game over.
3. It’s fine if cookies stick out of the bag as long as they don’t fall on the way to the register.
4. Packing with any other tool besides the tongs (including your hands) is not allowed.
5. Using the tongs as support is not allowed.

Pro tips: Layer the cookies near the rim of the bag in a zigzag pattern. This will allow you to pack over 20 cookies with a firm foundation. Also, keep in mind that the bags do not stretch. Therefore, the point is to avoid as many gaps as possible and to fill in any remaining ones.

While some net users downvoted the new sport with rallying cries of “Don’t play with your food!”, it seems that Extreme Cookie Stuffing® has won the hearts of its first fans and will continue to be played into the future (or for however long Aunt Stella’s allows it).

By the way, if Extreme Cookie Stuffing® isn’t really your thing and Extreme Cookie Eating® is, then we suggest you stop by Aunt Stella’s all-you-can-eat cookie cafe in Tokyo to partake in your sport of choice.

Source: My Game News Flash
Featured image: Twitter/@yojino_mam