omiyage

Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】

We try to find out whether waiting in a longer line equates to a more delicious sweet through a blind office taste test.

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Haikyu!! teams up with Sendai souvenir favorites Hagi no Tsuki and zunda in an ace collaboration

The popular volleyball anime and famous Sendai confectionaries serve up a winning combination in specially created commemorative package designs.

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Hagi no Tsuki, how we love thee: Why you should get your hands on this Tohoku treat ASAP

Our reporter samples Sendai’s most popular food souvenir for the first time and is overcome by emotion.

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This lucky bag of Tokyo snacks is full of delicious treats to take home–wherever home is!

There are 11 different items in this box–and they aren’t sample size either!!

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Looking to gift some food? Here are some of Japan’s most popular snacks with online sales

These snacks, both salty and sweet, will be sure to satisfy anyone. 

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6 delicious, lesser-known food souvenirs you should buy on your next visit to Japan

They also make great gifts to bring when visiting someone’s house!

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It’s eco-friendly AND delicious! Popular Yamanashi sweet now comes in an edible container

This tasty sweet is now easier to eat…but the edible package version is harder to find.

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Supermarket souvenirs! You can buy a bunch of presents in Kyoto while ignoring tourist shops

It turns out there’s a whole range of classic Kyoto goodies available on a typical store shelf!

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We munch on some real-life Slime dumplings from the Dragon Quest Walk collaboration

One of Japan’s most popular app games takes on a classic sweetshop staple.

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Pokémon Tokyo Banana haul: Will we find the rare Pikachu tail?

We buy stacks of the new limited-edition sweet souvenir to see if we can snare all six cute Pikachu designs. 

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Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection

Tokyo’s best-selling sweet souvenir charges up with six cute Pikachu designs. 

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Tokyo Banana and KitKat team up to offer limited-edition Caramel Banana KitKats

The smash hit taste sensation is back! In KitKat form! Again!

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Kabuki and food join forces for the ultimate collaboration in the form of soy sauce plates

A collaboration that brings one of Japan’s oldest traditions and food culture together, in the form of tableware.

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All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time

Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.

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Pringles releases sukiyaki flavoured potato chips in Japan

Available to purchase only in the Kanto region, this new variety comes packed with traditional Japanese flavour.

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We buy plastic food samples from a Japanese vending machine with Mr Sato

Come with us as we track down the unusual machine in Tokyo.

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Tokyo Station reveals its 10 top-selling sweets for 2017

As 2017 begins to draw to a close, it’s time to look back at the year that was, and for Tokyo Station it was a year filled with glorious sweets.

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Japanese Kit Kat fans go crazy for new banana variety available only at Tokyo Station

With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.

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Pringles in Japan come in special souvenir packs featuring the flavour of takoyaki octopus balls

We get our hands on one of Japan’s most sought-after souvenirs to find out what makes them so popular.

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Kyoto geisha and maiko yatsuhashi sweets are the latest food craze to hit the ancient capital

These adorable sweets have been meticulously handcrafted by a centuries-old confectionery retailer in Kyoto.

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