
A visitor from the other side of the world wanted to know how Mr. Sato became the man he is today.
He’s too humble to brag about it himself, but there aren’t many people like SoraNews24’s crack reporter Mr. Sato. Whether he’s modeling his facekini fashion or taking a break at Starbucks with his giant 9.5-kilogram (20.9-pound) coffee mug, he’s truly one of a kind.
Yes, Mr. Sato is a singular beacon of craziness, and as such he draws people from around the world to his vicinity. In the past, we’ve had fans from Singapore and Hawaii come to bask in his aura, and this week came a visitor from almost the exact opposite side of the world as SoraNews24’s Tokyo headquarters.
Jose Antonio Vilca runs Kancha, a Peruvian pop culture site that covers, among other topics, anime and manga from Japan. Jose was in Japan to take part in the Kaigai Manga Festa international comics event, but before he hopped on the plane back to Peru he wanted to meet Mr. Sato, and since he’d come all the way here, we weren’t about to turn down his request.
Jose also filled us in on the state of otakuism in Peru, including its history, which parallels that of anime fandom in the U.S. in many ways. Following local TV broadcasts of numerous series in the 1970s and early ‘80s, anime fandom went dormant until the ‘90s, when campus anime clubs began trading fansubbed VHS tapes and resparked interest in the art form. But while Peruvian fans now enjoy brand-new franchises through digital distribution, he says there’s still a lot of love for classics like Dragon Ball and Saint Seiya. He even shared the results of a government study with us that showed that some hard-core fans in Peru have been giving their children the names of Dragon Ball characters, with over 100 Peruvians having Gohan as part of their name, along with a handful of Bulmas, Gokus, and even one citizen who can intimidatingly claim Frieza as part of his legal moniker.
Jose also wanted to know how Mr. Sato, despite his humble beginnings as the son of a house painter in rural Shimane Prefecture, blossomed into the unique journalist he is today. “When we first started our website,” Mr. Sato recalls, “there were just three of us working here. One guy was good at management and finance. One guy was a great writer. And me? I couldn’t do anything well, so I decided I’d do everything, and the next thing I knew, I was eating a hamburger with 1,050 slices of bacon.”
▼ Just another day at work for Mr. Sato
While on any given day there’s a chance of a wrestling match or chemical butt-warmer test taking place at SoraNews24 headquarters, Jose caught us on a quiet afternoon, and so Mr. Sato decided a mini walking tour of Tokyo’s Shinjuku district was in order, including a stop by the life-sized statue of Godzilla.
As they said their good-byes, Jose told Mr. Sato he looks forward to seeing him in Peru one day. “Am I famous there?” our reporter asked, to which Jose, with his contagious cheerfulness, replied “There are probably like 100 or 200 people there who know you!” Sure, that’s a small start, but if the website Mr. Sato started with just three people can grow into the SoraNews24 of today, who knows what he can do with a hundred supporters?
Photos ©SoraNews24
[ Read in Japanese ]






American fan meets his idol under the Shinjuku Godzilla, Mr. Sato apologizes for his photos
A reader asks Mr. Sato to meet in-person, and gives him an unforgettable message
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Mr. Sato discovers the band of his dreams: this small box
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Starbucks Japan puts a bow on peach season with new limited-edition Peach Creamy Tea Latte
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Potato-Chip-Flavored Dressing coming to stores in Japan
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Mr. Sato gives his first ever autograph, gets a broken heart in return
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Is it legal to wear a facekini on the streets of Tokyo? Mr. Sato asks Tokyo Metropolitan Police
Saucy invite from lonely woman/online scammer has Mr. Sato filled with desire to do one thing
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum
Can a Japanese person look good in one of those for-foreigner souvenir kimono? Mr. Sato finds out
SMAP vs. Mr. Sato! Our writer compares his life to that of Japan’s most successful boy band ever
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Five Reasons Why We Love Mr. Sato
Married couples in Japan must have the same surname, so does Mr. Sato regret taking his wife’s?
Mr. Sato rocks a 40-year-old vintage Japanese outfit with a heart-melting backstory【Photos】