
Staff says it takes the audible appreciation of its residents’ imagined flavor as a compliment.
If you walk around a Japanese aquarium, there are a few words you’ll definitely hear people saying. “Kawaii!” (“Cute!”) is pretty standard wherever the clownfish or Clione congregate, and you’ll also hear “Kirei…” (“Beautiful…”) whispered about the more majestic or colorful species of aquatic life.
Eventually, though, you’ll hear someone announce “Oishi sou!,” or “That looks delicious!”
Japan is home to the most enthusiastic seafood fans on the planet, which means there’s a lot of overlap in the list of species found in aquariums and the ones on restaurant menus. Aside from fish like sea bream and sardines, many Japanese aquariums are also home to crab, squid, and octopus, all much-loved delicacies in Japan.
But how do employees feel about some guests looking at their aquarium’s residents and imagining eating them? It probably varies by location, but the staff at Asamushi Aquarium in Aomori City has put up a sign telling everyone that they don’t mind a bit.
https://twitter.com/muk0jima/status/1071696731421650944On a recent visit to the aquarium, Japanese Twitter user @muk0jima snapped a photo of the sign, which starts with the question “Is it OK to say ‘They look delicious’ about the fish in the aquarium?”, to which the staff’s response is:
“Sure.
If the fish look delicious, it’s a sign that they’re healthy and being well-cared for, so for those of us who work at the facility, we take it as a compliment.
Here at Asamushi Aquarium, we want people to know about the deliciousness of fish as well. If animals are delicious, people will want to be able to continue eating them, and so they’ll support measures to ensure the species continues too.”
However, some might worry that this sort of “protect the things you love (to eat)” mentality could lead people to forsake less tasty forms of life. “So does that mean people can forget about protecting species we don’t eat?” reads a follow-up question on the sign, to which Asamushi Aquarium replies:
“That’s not the case. We have to protect those species too.
For example, we humans eat sea bream, a big fish. But the sea bream gets big by eating small fish, crabs, and worms. The small fish and crabs eat worms too.
We don’t really think of worms as food for humans, but without them, the sea bream won’t be able to grow. So in order to protect delicious species of fish, we have to protect all sorts of other species too.”
As a further sign of its commitment to educating visitors about the food chain, another Twitter user, who visited Asamushi Aquarium last month, posted this photo of a wall display of various seafood dishes, including grilled miso clams and scallops, which in Japan can be enjoyed fried, in miso soup, or raw, as sashimi.
https://twitter.com/shitetete0127/status/1072696161696284672However, it’s probably best to bear in mind that while Asamushi Aquarium itself has no objection to you calling their fish delicious-looking, some of your fellow guests might not share that opinion. Right next to the explanation @muk0jima photographed is a picture of a family with the dad saying “Those mackerel sure look tasty!”, which has his daughter calling him a “meanie” and his wife angry at him for upsetting their child. So as mouthwatering as they may look, it’s still best to consider whether or not the people in earshot might be thinking of the aquarium’s fish as their animal friends, and instead of voicing your culinary appreciation, silently redouble your inner resolve to go to a sushi restaurant on the way home.
Source: Twitter/@muk0jima via Jin
Top image: Pakutaso
Follow Casey on Twitter, where he almost always craves sushi after visiting an aquarium.

Inflation making penguins in Japan unhappy with aquarium’s switch to cheaper fish
What Do You Do When Aquarium Sardines Start Acting Fishy? You Call In The Tuna Squad!
Experience feel of animal boobs, sip penguin-humping cocoa to your heart’s content at Tokyo aquarium
The popular Night at the Aquarium: Lots of Sex exhibit returns to Tokyo’s Sunshine Aquarium
Fishermen (illegally) save endangered Japanese fish species
New cherry blossom party picnic essential: This super-handy folding cardboard table
One Piece announces Tony Tony Chopper bridal rings, DIY jewelry service
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan’s Mos Burger discontinues old teriyaki burger and rolls out new recipe, but is it as good?
Which Japanese conveyor belt sushi chain has the best negitoro sushi?【Taste test】
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Salted fish dog is popular Kyoto snack that looks about as appetizing as you’d expect
Sea turtle, I choose you! Aquarium in Japan makes learning fun with trading card-themed displays
Freaky two-foot long ribbon worm grabs limelight during strange creature competition in Japan
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Real-life Japan continues to look like bad Photoshop as penguins “fly” in the Tokyo sky【Photos】
We try the bizarre ‘Get Your Finger Chomped By A Sturgeon’ experience at a Hokkaido aquarium
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
We sample the deep sea fish and more at this delectable sushi restaurant in Shizuoka Prefecture
Japanese thief steals thousands of dollars of fish from Kobe market, cleans up after himself
Fisherman catches unreal-looking fish off the coast of Japan, turns out to be quite harmless
Get this molting crab plushie from Felissimo for the sea creature fan in your life
We find what looks like an alien species at a fish market so of course we make sashimi out of it
The Japanese Valentine’s treats that look like chocolates but taste like the ocean
W.T.F. Japan: Top 5 Japanese spring foods【Well-Fed Top Five】
Pikachu and extra-cute Pokémon look extra delicious as Japan’s new Poké Peace cakes【Photos】
“More Japanese than Japan” – Kodawari Ramen Tsukiji in Paris lives up to every part of its name