
Staff says it takes the audible appreciation of its residents’ imagined flavor as a compliment.
If you walk around a Japanese aquarium, there are a few words you’ll definitely hear people saying. “Kawaii!” (“Cute!”) is pretty standard wherever the clownfish or Clione congregate, and you’ll also hear “Kirei…” (“Beautiful…”) whispered about the more majestic or colorful species of aquatic life.
Eventually, though, you’ll hear someone announce “Oishi sou!,” or “That looks delicious!”
Japan is home to the most enthusiastic seafood fans on the planet, which means there’s a lot of overlap in the list of species found in aquariums and the ones on restaurant menus. Aside from fish like sea bream and sardines, many Japanese aquariums are also home to crab, squid, and octopus, all much-loved delicacies in Japan.
But how do employees feel about some guests looking at their aquarium’s residents and imagining eating them? It probably varies by location, but the staff at Asamushi Aquarium in Aomori City has put up a sign telling everyone that they don’t mind a bit.
https://twitter.com/muk0jima/status/1071696731421650944On a recent visit to the aquarium, Japanese Twitter user @muk0jima snapped a photo of the sign, which starts with the question “Is it OK to say ‘They look delicious’ about the fish in the aquarium?”, to which the staff’s response is:
“Sure.
If the fish look delicious, it’s a sign that they’re healthy and being well-cared for, so for those of us who work at the facility, we take it as a compliment.
Here at Asamushi Aquarium, we want people to know about the deliciousness of fish as well. If animals are delicious, people will want to be able to continue eating them, and so they’ll support measures to ensure the species continues too.”
However, some might worry that this sort of “protect the things you love (to eat)” mentality could lead people to forsake less tasty forms of life. “So does that mean people can forget about protecting species we don’t eat?” reads a follow-up question on the sign, to which Asamushi Aquarium replies:
“That’s not the case. We have to protect those species too.
For example, we humans eat sea bream, a big fish. But the sea bream gets big by eating small fish, crabs, and worms. The small fish and crabs eat worms too.
We don’t really think of worms as food for humans, but without them, the sea bream won’t be able to grow. So in order to protect delicious species of fish, we have to protect all sorts of other species too.”
As a further sign of its commitment to educating visitors about the food chain, another Twitter user, who visited Asamushi Aquarium last month, posted this photo of a wall display of various seafood dishes, including grilled miso clams and scallops, which in Japan can be enjoyed fried, in miso soup, or raw, as sashimi.
https://twitter.com/shitetete0127/status/1072696161696284672However, it’s probably best to bear in mind that while Asamushi Aquarium itself has no objection to you calling their fish delicious-looking, some of your fellow guests might not share that opinion. Right next to the explanation @muk0jima photographed is a picture of a family with the dad saying “Those mackerel sure look tasty!”, which has his daughter calling him a “meanie” and his wife angry at him for upsetting their child. So as mouthwatering as they may look, it’s still best to consider whether or not the people in earshot might be thinking of the aquarium’s fish as their animal friends, and instead of voicing your culinary appreciation, silently redouble your inner resolve to go to a sushi restaurant on the way home.
Source: Twitter/@muk0jima via Jin
Top image: Pakutaso
Follow Casey on Twitter, where he almost always craves sushi after visiting an aquarium.

Inflation making penguins in Japan unhappy with aquarium’s switch to cheaper fish
What Do You Do When Aquarium Sardines Start Acting Fishy? You Call In The Tuna Squad!
Experience feel of animal boobs, sip penguin-humping cocoa to your heart’s content at Tokyo aquarium
The popular Night at the Aquarium: Lots of Sex exhibit returns to Tokyo’s Sunshine Aquarium
Fishermen (illegally) save endangered Japanese fish species
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Domino’s erupts with a 1kg Cheese Volcano in Japan
Anime’s rudest little boy, Crayon Shin-chan, helps pledge support for hardworking moms
Drift ice in Japan is a disappearing winter miracle you need to see now
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Salted fish dog is popular Kyoto snack that looks about as appetizing as you’d expect
Sea turtle, I choose you! Aquarium in Japan makes learning fun with trading card-themed displays
Freaky two-foot long ribbon worm grabs limelight during strange creature competition in Japan
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Real-life Japan continues to look like bad Photoshop as penguins “fly” in the Tokyo sky【Photos】
We try the bizarre ‘Get Your Finger Chomped By A Sturgeon’ experience at a Hokkaido aquarium
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
We sample the deep sea fish and more at this delectable sushi restaurant in Shizuoka Prefecture
Japanese thief steals thousands of dollars of fish from Kobe market, cleans up after himself
Fisherman catches unreal-looking fish off the coast of Japan, turns out to be quite harmless
Get this molting crab plushie from Felissimo for the sea creature fan in your life
We find what looks like an alien species at a fish market so of course we make sashimi out of it
The Japanese Valentine’s treats that look like chocolates but taste like the ocean
W.T.F. Japan: Top 5 Japanese spring foods【Well-Fed Top Five】