
SoraNews24’s Mr. Sato heads to Japan’s largest tuner car show, but it’s his friend who’s really enjoying himself.
In Japan, most offices shut down for at least the first three days of January, which this year meant a lot of people went back to work for one day on Friday the 4th, then had another weekend off. So by the time Friday the 11th rolled around, our reporter Mr. Sato was feeling his energy levels dipping dangerously low as he tried to power through his first full week of work in 2019.
But when he saw his assignment for the day, he perked up, because we were sending him out to the Makuhari Messe convention center to cover the Tokyo Auto Salon.
Now while Mr. Sato is the only member of the SoraNews24 staff to ever be the star of his very own itasha art car, as well as our only writer to have ever ridden shotgun in a high-powered motorsports machine in a bizarre yet still effective way to create butter, he’s not really all that much of a car enthusiast. However, the Tokyo Auto Salon isn’t just about cars…
…it’s also about food court curry!
Oh, and also beautiful booth models.
Mr. Sato is a veteran attendee of the Tokyo Auto Salon, but this year he was accompanied by his friend Butch, a.k.a. Big Wave (because when you’re larger-than-life to the extent that Butch is, one nickname isn’t enough).
Since Mr. Sato has already had the pleasure of posing with the Auto Salon’s hospitable models, this year he decided to let Butch be the one in front of the camera, and his pal enthusiastically threw himself into the project, with a smile as bright as his rooster-red mohawk tips.
That’s not to say Butch Big Wave and the Sato Kid didn’t spend any time checking out the actual products being promoted by the various exhibitors. For example, Butch, being a big, beefy guy, likes big, beefy trucks with big, beefy tires.
As a matter of fact, in a number of his photos you could argue it’s primarily the tires he’s posing with, and the models just happen to be in the shots.
By the way, if you’re wondering what the difference is between the Tokyo Auto Salon and the Tokyo Auto Show, the Auto Show is primarily for can manufacturers to display their for-sale vehicles and concept cars, while the Auto Salon is for aftermarket tuning part companies. So just like the cars at the Auto Salon tend to have flashier wings and body kits, so too do the spokesmodels have more dynamic and daring outfits.
That’s not to say the carmakers themselves don’t have booths at the Auto Salon, though. For example, here we see Butch with a model for Nissan, keeping a brave face during the continuing drama surrounding the arrest of CEO Carlos Ghosn.
At this point, our two correspondents found their stomachs rumbling as loudly as a large-displacement V8, so it was over to the food court for some of that aforementioned curry…
…and then right back to the show floor.
At one point Butch even got to try his hand at a little spokesmodeling himself, beckoningly holding up a pamphlet for Clarion’s navigation system for Subaru.
▼ In Japan, the Fast and the Furious franchise is known as Wild Speed, and this booth was promoting the upcoming spin-off Wild Speed Hobbs & Shaw.
Then it was time for just a few more tire/tuck pics…
…and a bit of cosplay…
…before Mr. Sato and Butch bed the Tokyo Auto Salon farewell and headed home, feeling like champions all the way and hoping that Mr. Sato’s model friends invite him to dinner again this year.
Photos ©SoraNews24
[ Read in Japanese ]

































The lovely models of the 2023 Tokyo Auto Salon【Photos】
The lovely booth ladies of Tokyo Auto Salon 2018【Photos】
The booth girls of Tokyo Auto Salon 2016【Pics】
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Starbucks Japan releases new drinkware and goods for Valentine’s Day
New KitKat pizzas are coming to Pizza Hut Japan
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Remember: Japanese kombucha is nothing like American kombucha
Studio Ghibli’s “Bouncing Totoro” zoetrope gets its own merchandise at museum
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
The detail on these Japanese dollhouses is amazing!
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
Mr. Sato goes to the Tokyo Auto Salon 2022… front gate【Photos】
Beautiful booth models and tasty chow – A non-car guide to the Tokyo Motor Show【Photos】
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
The beautiful booth models of Tokyo Motorcycle Show 2024【Photos】
The lovely booth ladies of Tokyo Game Show 2017
Beautiful Japanese booth babe uses her fingers to create the Suzuki “S” sign on her chest 【Video】
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
The beautiful cosplayers, models, and booth displays of Day 2 of Tokyo Game Show
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
Beautiful models and cool cars from the Japan Mobility Show【Photos】
The beautiful masked booth models of the Tokyo Motorcycle Show【Photos】
Our pal Butch (a.k.a. Big Wave) becomes face of Taco Bell Japan’s hexagonal chicken tacos
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
Leave a Reply