
The common opinion is that anime’s tales of male-on-male romance are written just for girls, but one study says otherwise.
Most people assume that the boys’ love genre of anime and manga gets most of its love from women, and that’s not an inaccurate assumption. Many fans express the appeal of boys’ love as being that the stories of homosexual male passion give them twice as much male eye candy to look at as the action unfolds, an aspect that statistically is going to appeal to a larger number of women than men.
However, one study shows a surprising amount of men in the boys’ love fan demographic. Japan’s Yano Research Group has done multiple studies on boys’ love fandom, with its most recent publicly available data estimating the number of boys’ love fans in Japan at 740,000 people.
Yano says the largest age group, 20-29, makes up 36.5 percent of the group, followed by 20 percent who are between 15 and 19 years old and 17.6 percent who are in their 40s (with 9.4 percent in their 30s and an identical 8.2 percent in their 50 and 60s). While the large portion of young adults may not be surprising, what is is that Yano performed a survey (with an unspecified number of responses) in which 30.6 percent of the self-identifying boys’ love fans were male.
While it may seem that boys’ love stories would be naturally appealing to homosexual men, the genre is often seen as more interested in peddling steamy fantasies to female audiences, as opposed to earnest portrayals of homosexual romance, with the fact that the vast majority of boys’ love creators are women often pointed to as corroborating evidence. However, the questionnaire doesn’t seem to have delved into respondents’ sexual orientation, so it can’t be determined what proportion of the 30.6 percent of boys’ love fans who were men were interested in the genre because it aligned with their sexual preference, or were heterosexual men enjoying the titles for other reasons.
It’s also worth pointing out that one year before the survey showing 30.6 percent of the boys’ love fans were men, Yano performed an identical survey in which only 17.9 percent of boys’ love fans were male, though some may call even that figure surprisingly high.
Unfortunately, while the study has recently been attracting renewed attention online in Japan, the 30.6-percent-male survey itself was conducted in 2016, and Yano doesn’t appear to have performed the study again since then, so maybe it’s something they should think about adding to the company’s annual study on the state of the otaku community and economy.
Source: X Business via Otakomu
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

How much do fans of boys’ love spend every year on homoerotic comics? The amount may surprise you
Boys Love Sommelier uses AI to find titles to quench your man-on-man manga romance thirst
Otaku dating service’s secret to success: Courting guys who’re accepting of boys love
Saikaku’s Edo-era tales of gay samurai love reimagined for a modern audience as Boys Love manga
State of the otaku union 2017: Idols booming, boys’ love flat, erotic games drooping
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Official Final Fantasy beers are going on sale in Tokyo this month, giant Aetheryte appearing too
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We get lost in a world of steamy boy-on-boy fantasies at Ikebukuro’s BL cafe
Fantastic fujoshi just wanna have fun, Japanese netizens say, “No!”
Don’t call it Boys’ Love! Japanese fujoshi finds a new term for her favorite anime trope
Anime-style boys’ love comes to South Park with yaoi-themed episode
Rejoice! Anime about boys who love Boys’ Love coming this summer!
Boys’ love manga categorized into more than 30 sub-genres at mainstream Tokyo bookstore
Anime vs. idols? Latest annual otaku survey shows where fans are spending their money
Virgin majority for surveyed Japanese college students, and 30 percent have never gone on a date
Japanese boy band shakes up the music world as all nine members kiss each other in new video clip
Test your boy’s love knowledge! Can you pick the “uke” and “seme” in each relationship?
Sexiest stickers ever? Boys’ love game maker produces official stickers of gentlemen’s nip-nips
Delve into Japanese lesbian manga with new book “The Introduction to the World of Yuri”
Tokyo’s Hello Kitty theme park to host stage reading of homosexual romance novel
Japanese boys love game wants players to unleash their libido, match some man-nipples
Solo cherry blossom viewing — 30 percent of young men in survey plan to see sakura alone【Survey】
This boys’ love game from Japan wants to teach you how to type【Video】