
Feast your eyes upon the Wakki Seven, but don’t breathe too deeply.
With their flashy outfits, color-coded hairstyles, and plethora of personalities ranging from cool and collected to fiery and hot-blooded, the members of the Wakki Seven definitely look the part of a modern team of anime leading men. However, they definitely don’t smell the part.
That’s because the group, which is Japan’s latest collection of anthropomorphized anime hunks, isn’t based on anything as appealing as tasty desserts or historical swords. No, instead, each and every member of the Wakki Seven, a.k.a. the Smelly Seven, is based on a specific kind of stinky underarm smell.
Specifically, they’re based on men’s smelly armpits, as determined by male grooming brand Gatsby’s decade-plus investigation into masculine stank. Starting things off is Milk Smell, who chomps on a pacifier and fires oily, creamy liquid from his Goo Goo Machine Guns.
Representing sharper odors is Acid Smell, with his pointy teeth, hair, and mysterious Object X projectile weapon.
Spice Smell doubles down on the anime appeal by holding his gigantic Spice Mill 23 in the famous Brave Perspective/Sunrise Stance, as seen in countless mecha series.
On the other end of the spectrum, Mold Smell doesn’t need any technological armaments or aesthetics, thanks to his Musty Wand that lets him conjure terrifying stink cloud demons.
The classical sweaty smell is represented by Mushiniku Smell, with mushiniku translating literally as “steamed meat,” which is why he goes into battle with a wooden steamer box lid.
Every anime cast created for maximum breadth of appeal needs a stoic samurai type, and for the Smelly Seven that role is filled by Clammy Smell, who hides his sword, the Nureichimonji, within the handle of a perpetually damp mop.
And last, there’s Iron Smell, the manifestation of metallic body funk, wearer of the Rusty Suit.
However, it might be best not to get too attached to your favorite handsome armpit stench personification. As mentioned above, the characters were created for grooming product maker Gatsby, and they make their first appearance in an ad for the company’s new Premium Type Deodorant, so the Smelly Seven’s days might be numbered, seeing as how the people paying for their creation are also making it their mission to wipe such smells out of existence.
Sources: Gatsby, press release
Top image: Gatsby
Insert images: Press release, Gatsby
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where his hair is currently spiked with Gatsby hair gel.
















Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Hatsune Miku successfully wraps Miku Expo 2026 North America tour with 100,000 attendees
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
“Alcohol is the best medicine” removed from Japanese government website
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Hatsune Miku successfully wraps Miku Expo 2026 North America tour with 100,000 attendees
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
“Alcohol is the best medicine” removed from Japanese government website
Japan opens shrine for plush toys in Kyoto, offering memorial rites and a resting place for remains
Private Shinkansen Supreme Class Cabin pricing, start date, and details announced by Japan Railways
Foreign tourist arrested in Japan after drifting in museum parking lot[Video]
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Starbucks Japan sells Valencia Flavoured Syrup, and here are four ways to use it this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
7-Eleven Japan’s new sweets burger is a mouthwatering philosophical debate
Ginza Happo: One of Tokyo’s best all-you-can-eat seafood restaurants is an extreme buffet affair