
Nothing’s more confusing than drinking a Caramel S’more on a hot summer’s day.
Japan is currently in the midst of summer, and the sweltering humidity has water and beer at the top of everyone’s wishlist of drinks right now. At Starbucks Japan, though, they’ve chosen to wet everyone’s whistle with a more creamy beverage, based on an American summertime favourite, toasted marshmallowy S’mores.
The new beverage was released today, just a few days before National S’mores Day on 10 August, and our Frappuccino-loving reporter Masami was one of the first in line to get a taste of the new limited-edition drink.
▼ Sold in a tall size only, the new Frappuccino retails for 590 yen (US$5.41) plus tax.
Like many Japanese customers, Masami wouldn’t usually go for a drink like this in summer, as thick, creamy Frappuccinos are seen as more of a winter treat. However, there was something appealing about the thought of drinking marshmallows that Masami couldn’t resist, especially when they promised to conjure up images of camping in the great outdoors.
When she first caught sight of the drink in real life, its combination of green and brown immediately reminded her of a lush forest scene. But would the creamy beverage leave her feeling bogged down on a steaming hot day like today?
She was dubious, especially when she saw that it was topped with a mound of whipped cream and the three main components of a S’more: chocolate, marshmallows, and crunchy graham cracker pieces.
The milky base of the drink also contained the same ingredients, promising to pack a double-punch of S’mores goodness in every mouthful.
Dipping her spoon in, Masami took her first taste and was immediately taken aback. She was surprised at how refreshing it was. Sure, it looked like a heavy, creamy winter beverage, but the flavour was much lighter than she expected, with the taste of bittersweet caramel shining through. What she really couldn’t get enough of, though, was the delightful crunch of the graham cracker pieces, which added a fantastic texture to the drink and made it taste like a real S’more.
Her initial confusion melted away, and Masami understood the true meaning of the summer S’more. She ended up falling in love with the drink, and next time she plans to make it even more refreshing by customising it with fat-free milk and an espresso shot to help perk her up on a hot afternoon.
The Caramel S’mores Frappuccino will only be available for a very limited time, though, until 29 August, or while stocks last, so she’ll be heading back soon, and she might sneak in another taste of the Peach on the Beach Frappuccino while she’s there as well.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






How to order a Matcha Caramel S’more Frappuccino at Starbucks Japan
Starbucks Caramel S’mores Frappuccino coming to Japan for a limited time!
Starbucks Japan’s new S’mores Frappuccino has something extra, but do we want to drink some more?
We try the new lemon yoghurt amazake cheese fermentation Frappuccino from Starbucks Japan
We try the new Chocolate Marron Frappuccino and Latte from Starbucks Japan 【Taste Test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Sasuke: Ninja Warrior may be coming to the Los Angeles Olympics in 2028
Nagoya’s dark-red miso has continued to capture tastebuds for generations
Japanese thug wear from Birth Japan perfect for those breaking bad next year
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
The tragedy of Mononofu, the functional two-and-a-half-story bipedal robot【Pics & Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
The real star of Starbucks’ new Matcha S’more Frappuccino is its huge matcha powder boost
We try the new Starbucks Classic Tiramisu Frappuccino from Japan
We try the new Peach on the Beach Frappuccino from Starbucks Japan
We try Starbucks Japan’s new sand dunes Frappuccino in Tottori
We try Starbucks Japan’s new Pistachio Christmas Tree Frappuccino drinks
More peach is the name of the game with Starbucks Japan’s Momo More Frappuccino【Taste test】
We try Starbucks Japan’s new tongue-twister Frappuccino
We try the Nutty White Chocolate Christmas Frappuccino from Starbucks Japan
We try Starbucks Japan’s first Christmas Frappuccino for 2020
Starbucks Japan releases its second festive Frappuccino for 2022, but is it as good as the first?
We try Starbucks’ new Strawberry Choux Cream Frappuccino
We try the new Christmas Frappuccino from Starbucks Japan
Is Starbucks Japan’s new Gohobi Melon Frappuccino really the ultimate melon Frappuccino?
Starbucks Japan’s Melon Frappuccino: One of the most memorable drinks in recent history
Leave a Reply