
SoraNews24’s resident soba expert finds out what happens when an American coffeehouse whips up some Japanese buckwheat noodles in Hong Kong.
Our Japanese-language reporter Seiji was recently in the U.K., where, among other things, he checked out the awesome manga exhibition being held by the British Museum in London. On his journey back to Japan, Seiji had a layover in Hong Kong, and while he was lucky enough that his flight into Japan didn’t get cancelled or majorly delayed, he still got hungry.
Walking around the airport in search of something to eat, a comforting sight came to Seiji’s slightly homesick eyes when he saw the word “soba” on a sign outside one of the airport’s eateries.
Seiji knows a thing or two about Japanese buckwheat noodles, having reviewed over 170 soba restaurants for our Japanese-language sister site, so he walked into the restaurant expecting the aroma of soba broth to be waiting for him. Instead, he detected the pleasant but unexpected scent of coffee, and that’s because the restaurant offering the soba noodles was none other than…
…Starbucks!
While the Japanese division of Starbucks is always enthusiastic about offering Japanese-style treats, even in Japan there’s no Starbucks soba. So Seiji walked up to the counter and placed his order for the noodles, which cost HK$61 (US$7.75).
He was a little disappointed that instead of the fancy plate shown on the sign, his soba noodles instead came in a plastic pack. But on second thought, that would make it easier for busy travelers to take their noodles on the go, so the practical presentation is understandable.
Popping the top revealed a mixture of vegetables (broccoli, lettuce, and tomato) as well as cubes of cheese and slices of salmon. This is all pretty unorthodox, as in Japan you won’t find any of those mixed in with soba (and the same goes for the sesame seeds). Still, considering that Starbucks’ official name for the menu item is “Soba Noodle Salad,” some original accouterments are to be expected, and appearance-wise, the dish’s looks has the sort of fashionable look you’d expect from a Starbucks salad. The noodles themselves are particularly dark, making Seiji think that a large portion of the soba husk was used in making them, like with the Otoinebbu soba in Hokkaido, Japan’s northern island.
What Seiji was feeling uneasy about, though, was the broth. For chilled soba in Japan, the broth, called dashi, is a mixture of soy and bonito stock. Instead, the Starbucks soba’s broth appears to be a mix of soy sauce and sesame oil, a combination that’s greasier than traditional dashi and also has a different smell.
Now that he’d gotten an eyeful, it was time for a mouthful, so Seiji poured the broth onto the noodles and took a bite.
So how was it? Not bad, but also, in Seiji’s opinion, not soba.
While the noodles themselves qualify, the rest of the package is pretty incongruent with Japanese soba traditions, as a result of it having different toppings and seasonings from what soba chefs use in Japan. Because of that, if you’re a seasoned soba enthusiast looking to get your fix, this probably isn’t going to scratch that itch.
But on the other hand, Seiji says, if you’re craving some noodles with a more Chinese-style flavor (thanks to the sesame oil), Starbucks’ soba will do the trick, plus give you a unique fusion cuisine experience of an American company’s Hong Kong division trying its hand at remixing a Japanese dish.
Cafe information
Starbucks (Hong Kong International Airport Terminal 1 branch)
Located near Gate 44
Open 7 a.m.-12:30 a.m.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where soba is, by far, the Japanese noodle type he misses the most when he’s overseas.











Osaka street food becomes a Tokyo noodle topping with the Deluxe Takoyaki Soba【Taste test】
We find “Yakushima Soba” on a mysterious menu at a souvenir shop at Yakushima Island’s airport
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
We try cooking yakisoba with real Japanese buckwheat soba【SoraKitchen】
Which noodles, other than Okinawa soba, pair best with Okinawa soba broth?【Taste Test】
Legendary pie cafe Anna Miller’s finally returns to Tokyo after three-year absence
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Fives places around Japan to appreciate the plum blossoms this season
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Testing Japan’s fluffy mayonnaise pancake cooking hack【SoraKitchen】
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Can you eat lunch in Tokyo for less than 500 yen?
New Family Mart cinema opens inside Japanese airport
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Why did this stand-and-eat soba noodle shop in Tokyo open in the middle of the pandemic?
One Hong Kong Starbucks’ unique menu offering: public restroom blend
Japanese restaurant chain serves up super thick soba noodles in Tokyo
Extreme vacationing: How to enjoy a trip to Hong Kong in just 12 hours
Shibuya City Office serves up insanely cheap soba noodles, but are they any good?
Tokyo Secret Eats: Shibuya City staff cafeteria serves Hachiko soba to visitors
Hong Kong protesters apologizing for airport disruption strikes a chord with Japanese netizens
McDonald’s breakfast menu in Hong Kong is like nothing we’ve ever seen in Japan
The best soba restaurant on Yakushima island, according to locals
There’s a Snake in my Soup! We Taste Test Some Popular ‘Soul Food’ from Hong Kong
A whole new way to eat katsu: Cold katsu soba【Taste test】
Tokyo restaurant doesn’t tell you its name unless you ask, makes us appreciate life’s surprises
Still using water to make your instant noodles? You’re missing out on amazing green tea noodles!
We serve a hot dish of the five best stand-and-eat soba restaurants in one area of Tokyo
The top nine stand-and-eat soba noodle restaurants in Tokyo
Cup of noodles for vegans! Japanese Zen Buddhist temple starts selling instant soba and udon
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow