
Mr. Sato goes mad with sushi power as he buys an ultra-luxurious sushi take-out set at one of Tokyo’s fanciest department stores.
In broad terms, you can sort sushi in Japan into three classes. One is kaitenzushi, the relatively inexpensive kind that circles around on conveyer belts in casual revolving sushi restaurants. The second category is sushi served at non-revolving restaurants, which means higher prices but also ostensibly higher-quality fish. But then there’s the third group: take-out sushi.
Sometimes, take-out sushi is a bargain, getting you a whole meal for just a few hundred yen. Other times, though, you’ll need to open your wallet a bit wider, which brings us to SoraNews24 reporter Mr. Sato. Recently, Mr. Sato stepped out of the office to get lunch in Tokyo’s Shinjuku neighborhood. It had been a tough morning, with Mr. Sato once again putting the full powers of his brain to work looking for new ways to push the envelope of his particular (and peculiar) brand of journalism, and so he felt he’d earned the right to treat himself to something special.
That’s how he ended up at Isetan, one of Tokyo’s swankiest department stores. Like most Japanese department stores, Isetan’s basement level is a giant food department, and Mr. Sato found himself in front of a booth from sushi provider Sushi Sho. Like we said, Mr. Sato was looking to reward himself, and so his eyes were drawn to the most luxurious take-out sushi set on offer…
…which was priced at 10,800 yen (US$100)!
The set was called Houou, or “Phoenix,” and it did look mythically delicious. Still, 10,800 yen would be a hefty one-person bill at even a fancy sushi restaurant, and it’s astronomical for take-out sushi.
And so, naturally, Mr. Sato ended up buying the luxurious set. He claims that the purchase was completely involuntary, with his body acting on its own accord despite his logic sensors’ best efforts to stay his hand before it could hand over the payment (an excuse we’ve heard from him before). Now that he’d actually bought it, though, the only sensible thing left to do was to eat it.
While it would probably be going too far to call a 10,800-yen sushi set a good value, the Houou does give you a lot of sushi. In addition to 20 pieces of nigiri-style sushi, you also get to choose what type of norimaki (sushi roll) you’d like, and Mr. Sato opted for negitoro (minced fatty tuna with green onions).
Even among the pieces you don’t get to choose, Sushi Sho doesn’t stick you with a bunch of cheap ingredients. Mr. Sato decided to start at the top of the sushi decadence pyramid with a piece of otoro, extra-fatty tuna, prized for its buttery consistency and rich flavor.
As he raised his chopsticks towards his mouth, Mr. Sato couldn’t help thinking “Man, I can’t believe I spent 10,800 yen on this,” but once the sushi touched his taste buds…
…such worries washed away, and were replaced with a singular, absolute truth:
“I AM SO HAPPY.”
Other premium morsels included kinmedai (red sea bream)…
…ikura (salmon roe)…
…and uni (sea urchin).
So while Mr. Sato’s wallet may not have been particularly happy with the lunch plan, his stomach certainly was, especially since the 20-plus pieces of sushi both satisfied his palate and filled his belly to extreme extents. If you’re having trouble justifying such an extravagant take-out meal, the large number of pieces means you could conceivably buy the extra-luxurious Houou to share with someone else, but looking at Mr. Sato’s blissful expression as he polished off the entire thing by himself, in the end he had no lasting regrets, only the beautiful memory of a fantastic lunch.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
This is what a 10,000-yen (US$92) Tokyo bento boxed lunch looks like【Taste test】
This is what a 8,500-yen (US$76) Tokyo bento beef boxed lunch looks like【Taste test】
Taste-testing Japan’s crazy-expensive 3,240-yen (US$29) persimmon
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
Train station platform ramen store closes its doors on half a century of history in Tokyo
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Are Japanese convenience store sandwiches scamming us with their fillings?
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
This gachapon capsule machine dispenses real Akoya pearls, with certificates of authenticity
“Buddhists’ Disneyland” the Pure Land Cave is the trippiest place on earth
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Nephew receives SD card after his uncle passes away, finds treasure trove of gems from the past
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sushi shop in Tokyo has no name, passes savings on to you with 10-yen sushi!
This is what Tokyo’s ultra-premium 12,960-yen (US$117) seaweed looks like
When one wiener just won’t do — Mr. Sato has a sausage party with this huge wiener bento box
Is downtown Tokyo’s crazy cheap 290-yen bento boxed lunch shop still around, and is it still cheap?
Japanese convenience store Lawson releases new ultra-cheap 200-yen (US$1.75) bento【Taste test】
THAT MUCH for white rice and one tiny plum? Eating Japan’s most-expensive “cheap” bento【Taste test】
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Tokyo department store’s best beef sushi bento combines two of the best things in life
What it’s like to eat a super expensive Japanese strawberry【Taste Test】
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Do Japan’s Sushi Manju sweets look as good as the packaging on the box?
Sushi hot dogs and burgers on the menu at Japanese sushi restaurant【Taste Test】
Is Japanese canned sushi everything we ever dreamed of? We try it out
How to use Japan’s revolving sushi capsule toy for a literal revolving sushi meal at home
Who’s got the best, cheapest one-person sushi delivery in downtown Tokyo? Mr. Sato investigates!