Taking idol worship to a whole other level.
There are a lot of popular idols in Japan, but in the eyes of many there’s only one so stunningly attractive to have earned the title of a “once-in-a-thousand-year beauty”.
The idol with the millennial appeal is 21-year-old Kanna Hashimoto, who first came to fame as a member of Fukuoka-based vocalist unit Rev. from DVL.
Over the past seven years, the Fukuoka-born beauty has quickly risen to stardom, drawing massive crowds of admirers wherever she goes and even starring in commercials for big brands like Nissin Cup Noodles. Now, Hashimoto has become such a popular face that one of Japan’s leading eye care manufacturers, Rohto Pharmaceutical, will be selling her eyes to customers.
▼ Hashimoto talks about the upcoming “Kanna Eye + Project” in the short clip below.
【💖フォロー&RTキャンペーン 開催💖】#橋本環奈 さんのサイン入りポスターを抽選で5名様にプレゼント🎁
— エマーブル公式アカウント (@aimable_rohto) February 21, 2020
①@aimable_rohto をフォロー
②このツイートをリツイート
応募は3/6(金)17時まで✨#エマーブル #カラコン https://t.co/gCr9Z0CuFt pic.twitter.com/pY1dR4Lnow
That’s right — soon fans will be able to wear Hashimoto’s eyes in the form of coloured contact lenses. Created for Rohto’s Amiable brand of moist coloured contact lenses, the new product is set to be designed with super-precision to replicate the shade of the idol’s real eyes perfectly.
According to the company, the idea to replicate Hashimoto’s eyes in a contact lens came from the large number of fans and young women who had commented specifically on the beauty of her eyes, saying they would love to own her shade in a pair of coloured contact lenses.
▼ A lot of young women say they want eyes like the “once in a millennium” idol.
Although she was wearing a pair of PC glasses when we met her in person seven years ago, Hashimoto says she doesn’t wear contact lenses as she has no problems with her eyesight. In an interview for the product, however, she proved to be the perfect spokesmodel by saying she had tried the Amiable lenses on for the project and found them to be incredibly comfortable.
When Hashimoto receives compliments on her eyes, she tells people they’re “ragan”, which translates to “naked eyes”. In line with this sense of bare beauty, Hashimoto can be seen baring her naked shoulders in advertising for the new product.
【ブランドキャラクター発表❗】#エマーブル の新ブランドキャラクターに#橋本環奈 さんが就任💖
— エマーブル公式アカウント (@aimable_rohto) February 18, 2020
新ビジュアルはこちらです!!#カラコン#瞬間透け感Eye pic.twitter.com/v5OpAQWoCN
Rohto says Hashimoto’s eyes will be “thoroughly analysed” for the project, taking into account the diameter and size of her pupil and the proportion between the iris and the whites of her eyes as well.
Here’s hoping it doesn’t lead to another case of stalking-via-eyeball like this one involving a Japanese idol last year.
Rohto plans to release the contact lenses in July, with more information on sale locations and pricing to be announced on the Amiable site shortly.
Source: Livedoor News via Jin
Featured image: Instagram/kannahashimoto.mg
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

“Once-in-a-thousand-year” idol Kanna Hashimoto visiting ALOOK Tokyo and Osaka on the same day
We buy a pair of glasses from up and coming idol Kanna Hashimoto
Japanese idol’s manager fires back at impatient fans who keep pestering her to stream live video
Kanna Hashimoto’s rise to fame continues with major commercial appearance
Kanna Hashimoto wins Guinness World Record for getting tissues really fast
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
McDonald’s releases new “Yakki” burger based on a popular Japanese meal
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
Tokyo Station staff share their top 10 favorite ekiben
Survey lists 10 anime that people will be weirded out to know someone’s a fan of
Nattoku! Factory offers free factory tours of a famous natto brand production process
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Free Pokémon-catching mini game with all 151 Kanto Pokémon added to Google searches!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Idol draws such massive crowds at Tokyo college that police can’t guarantee safety【Video】
Kanna Hashimoto to star alongside Shun Oguri in Gintama live-action movie
“Once-in-a-millenium beauty” dominates Tokyo Halloween event
Japanese schoolgirl feeds sweets to fans via 4-D VR headsets 【Video】
Tokyo talent “scout” picks wrong woman to try to recruit, and not just because she’s a politician
Japanese idol asks fans to marry her, provided they can pay her 400,000 yen (US$3,550) a month
Eye reflection stalker who assaulted idol says he “would like to do everything he can” for her
Leave a Reply