
Our reporter pulls out all the stops in an attempt the quantify the as-yet-unexperienced olfactory power of these chips.
Smelly much? For a moment, he thought he had cracked open a tube of pure garlic paste. The smell was simply that overpowering.
“He” was our Japanese-language reporter Yuichiro Wasai. The offending object was a pack of Muji‘s 390 yen (US$3.65) “Potato Chips Garlic Sauce Flavour” made from France-grown potatoes. After reading online reports of the chips’ abnormally overwhelming odor, curiosity got the best of him and he just had to purchase a pack. He was perversely delighted to discover that they indeed live up to their reputation–perhaps even exceed it.
Yuichiro could only describe the initial opening of the pouch as an all-out assault on his nasal cavity. He likened this kind of sensory punch to a fisherman about to be wrenched from his position by a biting marlin.
▼ They appeared innocuous enough, like any other bag of thick-cut potato chips…
▼ …but were hiding an invisible sleeper agent.
▼ Even his mask-wearing coworker could feel the garlic’s olfactory punch.
The bag also reeked of promising SoraNews24 investigative journalism potential…like what would happen if he left the bag in front of an air purifier, as our team has been known to do on occasion before.
Yuuichiro was intrigued. To his knowledge the office air purifier had never been properly introduced to the smell of garlic before, so how would it react? Wouldn’t it be hilarious if it made an automated announcement along the lines of “The room’s air is unbelievably polluted”?
Caught up in his wild delusions of achieving niche internet fame, he positioned the open bag of chips near the air purifier’s vents and began to count the seconds.
One minute transpired…
Then two minutes…
Three minutes, while changing position…
But alas, there was no response. What was wrong, oh Illustrious Air Purifier? Why wasn’t the garlic affecting your receptors like flatulence had? Were you programmed to react to a garlic as a clean agent?
Whatever the reason, the machine remained undisturbed in the end. But Yuuichiro, still feeling unsettled, resolved to try using a bad breath detector next.
He made sure to use the gadget before taking a single bite to determine the base value of his breath. He scored a perfectly low “zero” during this pre-experimental stage.
Phew! He had been anxious to see what the reading would be since he hadn’t eaten anything yet. If he had scored a “two” on an empty stomach, maybe it would have been time to reevaluate his dental hygienic practices…
It only made sense that the value would rise after eating the chips. Registering at the highest value of “five” would be fitting retribution for his assaulted nasal parts. However, he would settle for a “three” or a “four” to demonstrate once and for all that there was, in fact, an abnormal level of smelliness about the chips.
He began munching on them:
Comparing other varieties of garlic-flavored chips to a small poke in the mouth, these Muji chips were like getting clocked in the kisser with an avalanche of bricks. Confident that his mouth was now at an all-time stinky, he breathed on the detector…
(Obligatory anticipatory wait)
…and was met again by a big, fat “zero.”
What the heck was going on?! He knew without a shadow of a doubt that his breath was tainted (and would continue to be so several hours later). There was no way this wouldn’t be registering on the device. Were there also limits to what it could compute?
Parodying the sixth ending theme song of popular anime Rurouni Kenshin, “1/3 True Feelings” by Siam Shade, Yuichiro lamented, “Not even 1/3 of the smell will reach you. Even though I smell it to the point of breaking, my efforts to share my true feelings about the garlic smell continue to go nowhere. My heart…”
All of that is to say that the chips were really, incredibly, inconceivably smelly. It’s probably best if you don’t open a bag at work or before meeting someone. Since Yuichiro couldn’t find a way to quantify their odor on his own, you’ll just have to (try not to) knock yourself out trying them for yourself.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

















Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
We try the new, limited edition squid viscera potato chips from Japan【Taste Test】
Japan’s drinkable potato chip system is here, and it made us feel like a fish【Photos】
What happens when you cook beer with potato chips in a rice cooker?
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Japan’s two-month Shut-in Pilgrimage – A 1,200-year-old way to deal with a modern issue
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Japan has an awesome one-person bento box rice cooker, and here’s what we made with ours
Tokyo all-you-can-eat tonkatsu pork cutlet restaurant is all we need for a happy meal
You can now buy a Japanese train station clock in Japan
Japan Misunderstood: 3 stereotypes that live on
Is the new Shinkansen Train Desk ticket worth it?
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s new KFC-flavor potato chips don’t taste like KFC, but they do taste like chicken【Taste test】
Leave a Reply