
Heartwarming tale of a boy who grew up to have the last laugh, and get rich off the experience as well.
If you’ve ever learnt a second language, you’ll know how daunting it can be to have to use that language in front of your fellow students, especially when you’re an impressionable teenager where the thought of being teased for your mistakes can be particularly mortifying.
That’s what happened to Japanese Twitter user @pasmal0220, who was once teased for pronouncing “tomato” with an American accent during English class at junior high school.
In Japanese, the word “tomato” is written as “トマト”, which reads as “to-ma-to” and sounds similar to the way it’s pronounced in British-English. Despite American-English being predominantly taught in Japanese schools, students tend to avoid pronouncing “tomato” as “トメイトゥ” (“to-mei-to”), like an American, as it sounds incredibly odd to Japanese ears.
Over in America, of course, nobody would laugh at anyone for saying “tomeito”, so it’s sad to think that this schoolboy’s perfectly normal American pronunciation was met with ridicule.
However, in a twist befitting the origin story of a superhero, there’s no reason to feel sad for that young student anymore, because he’s now all grown up, and enjoying the taste of sweet revenge as a successful tomato — ahem, tomeito — farmer at the award-winning Soga Farm in Niigata Prefecture.
中学生の時、英語の時間にトマトを「トメイトゥ」って言ったら笑われました。悔しい症状悪化に終止符をうつため今年から商品名を「トメイトゥ」に変更しました。そうしたらお客さんが「トメイトゥください」ってはにかむのでお店がほんわかしています。これから日本中トメイトゥになればいいと思います pic.twitter.com/meSs298B2F
— フルーツトマトの曽我農園SOGA FARM トマトの世界 (@pasmal0220) October 3, 2020
The tweet above reads:
“When I was a junior high school student, I was laughed at when I called a “tomato” a “tomeito” during English class. To put an end to the residual trauma I have over this, we changed our brand name to “Tomeito” from this year. After doing that, customers now shyly say “tomeitos please”, which has given our store a lovely warmth. I think it’d be great if tomatoes could become “tomeitos” throughout Japan from now on.”
The tweet quickly went viral, receiving upwards of 33,000 retweets and 112,000 likes, and comments like:
“I’ve been laughed at for saying the same thing!”
“Katakana English should be abolished!”
“What a great story – thank you so much for sharing!”
“These tomeitos look delicious!”
“I also want to call them tomeitos!”
“Next time I’m in Niigata, I’m definitely going to buy your tomeitos!”
It’s nice to see @pasmal0220 turn a traumatic experience into a positive one, while also giving hope to others who may have found themselves in a similar situation. If the best revenge is living well, that’s certainly what this farmer is doing, as the tomatoes produced by Soga Farm recently won first prize at the Vegetable Sommelier Summit, and their tomato juice won gold at Japan Food Selection. And he has his wife by his side for the journey as well.
▼ “I set up Soga Farm together with my wife to make customers smile through tomeitos.”
https://twitter.com/pasmal0220/status/1313303223915118592The happy couple really has brought smiles to the faces of people through their tomeitos. It just goes to show that a language slip-up can become a life-changing moment for the better, as long as you can get over pronunciation anxiety and accept your language skills, mistakes and all.
Related: Soga Farm
Source: Twitter/@pasmal0220 via Hachima Kikou
Featured image: Twitter/@pasmal0220
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

The reason why Japanese students don’t pronounce English properly
Foreign English teacher in Japan calls student’s ability garbage, says it was an “American joke”
Japanese student’s “drug dealer” English gaffe confuses foreign ALT
American English teacher fired from Japanese high school after exposing genitals
Japanese elementary school student teaches us all how to pronounce English like a native speaker
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
We try out the joys of Japan’s kakuuchi wine vending machine
Speed trap camera stolen from Saitama Police while in use
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese students learn English with help from a dating sim artist
Japanese student writes to Arnold Schwarzenegger for English class, gets awesome reply in return
ALT in Japan asked to remove earrings by Board of Education
Five tips for hosting a college-age Japanese student in your country