
You, too, can have an all-you-can-eat experience with a timer and the determination to enjoy yourself.
Here’s the deal: Tsukiji Gindako, a chain of takoyaki restaurants, ran a limited-time event until November 27 of this year, at a tiny number of participating restaurants. The event? All-you-can-eat takoyaki for 45 minutes for a fee of 980 yen (US$9.39) plus tax. Considering a standard plate of eight succulent, deep-fried octopus balls costs 538 yen at Gindako, this is a dream for any economizing epicure.
Our reporter Yuichiro Wasai only noticed this incredible opportunity a couple of days before the deadline. The campaign wasn’t well advertised, and the participating stores were few and far-between; primarily at Gindako restaurants set up in Aeon Mall food courts. Thankfully, he had one such Aeon mall located an hour’s train ride away. A small price to pay for cheap, bountiful takoyaki!
He ventured into the mall and made his way to the food court. We imagine he was practically drooling by this point, envisioning the riches of soft, chewy, flavorful octopus orbs that lay ahead.
▼ An advertisement for the campaign.
Then, as Yuichiro grew closer to the Tsukiji Gindako, trepidation began to set in. Then doubt. He noticed that the signs extolling the virtues of this bountiful buffet were each labeled with an ominous sticker. Then it dawned on him.
You needed a reservation to take part in this all-you-can-eat event. Plus, you needed to make that reservation in person, and what’s more, those stickers held an extra bone-chilling bit of bad news:
▼ “Thanks! [The all-you-can-eat buffet is] booked full!”
Noooooooooooo!
Yuichiro stared at the sign listlessly. His stomach growled. He had promised it a feast of takoyaki, and now it was hellbent on eating takoyaki. And he’d gotten himself all psyched up for the experience of eating as much octopus balls as his body could take. His body hungered, yes, but his soul yearned.
It was then that Yuichiro realized something.
What if he ordered takoyaki like a regular customer, and then set a timer for the all-you-can-eat period of 45 minutes? Then it would be just like he was a buffet diner, eating his fill on a time limit, but without that slight stressor of eating as much as possible to maximize value for money.
It was worth a try, surely?
Yuichiro set a 45-minute timer on his phone, then strolled up to the service window with obvious intent. He glanced at the all-you-can-eat menu and cleared his throat. “I’ll have a standard takoyaki,” he announced, with all the confidence of someone participating in the buffet event.
▼ The all-you-can-eat menu is, of course, available to regular diners too.
The set takoyaki for the buffet is as follows: regular takoyaki, takoyaki dusted with green onion, teritama (teriyaki and mayonnaise) takoyaki, cheese mentaiko takoyaki, chewy cheese mentai takoyaki, and teritama cheese consomme takoyaki. Instead of the typical eight takoyaki balls, the servings in this menu come in lots of six; you can also add an all-you-can-drink soft drink option for an extra 150 yen.
Yuichiro began to tuck into his order of eight regular takoyaki.
▼ Don’t they look magnificent?
▼ Yum.
He began to realize that he was actually in something of a privileged position compared to his fellow buffet eaters. When you pay for a 45-minute takoyaki buffet, you feel the obligation to eat takoyaki until the 45 minutes are up. Few people can enjoy eating one foodstuff for so long, even if that foodstuff is delicious chunky octopus meat deep-fried in batter.
▼ Yuichiro’s second selection was teritama cheese consomme. A rejuvenating, exciting flavor!
What’s more, this event took place in an Aeon Mall food court. There were plenty of tempting restaurants around him, and if he had paid for the all-you-can-eat experience, he would have to simply long for the forbidden fruit of the nearby Baskin Robbins while shoveling even more octopus balls into his mouth.
▼ His third and final order was takoyaki dusted with green onions. Crisp, refreshing, and light.
Yuichiro, though, was held by no such obligation. He finished the last bite of his delicious green onion takoyaki and looked at the timer.
Eleven minutes. Why, that’s a perfect amount of time to stroll over to the nearby Baskin Robbins…
…and order himself a small double cone.
There were ways in which Yuichiro’s buffet experience fell short, naturally. For one thing, his takoyaki-and-ice-cream-eating escapade cost him a grand total of 2,596 yen — much pricier than the Tsukiji Gindako offer of 980 yen plus tax. However, Yuichiro had truly eaten until he was satisfied; he hadn’t overeaten, and he’d even had the freedom to pick his own dessert. So 2,596 yen seemed an adequate price to pay.
▼ The price included this adorable octopus-labeled green tea he bought to wash the balls down.
What’s the moral here? Well, you could take many things from it — but most importantly, Yuichiro found himself in a dire situation and made the best of it, and found true full-bellied happiness along the way. Also, it turns out it’s really easy to brush off FOMO (the feeling of missing out) if you just pretend you’re taking part in your own imagination. Imagination is truly a remarkable thing.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













We miss out on all-you-can-eat beef tongue, but we treat ourselves to it anyway
Osaka hotel has amazing all-you-can-eat takoyaki and kushikatsu breakfast buffet
Salvatore Cuomo restaurants are offering an all-you-can-eat pizza & pasta lunch buffet for cheap
Fast-food chain Gyoza no Ohsho’s all-you-can-eat curry made us feel like we fell down a mountain
How to get all-you-can eat doughnuts at Mister Donut for just 12 bucks!
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms
7 great places to see Mt. Fuji from without having to climb it
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
We check out another all-you-can-eat yakiniku deal in Shinjuku, just 1,080 yen!
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
All-you-can-eat sandwiches for 300 yen?! Our Japanese-language reporter dutifully investigates
Fill your belly at the Starbucks all-you-can-eat buffet!
We stuff our faces with Wednesday night all-you-can-eat fried chicken from KFC Japan
Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
Cafe next to Tokyo Station offers all-you-can-eat tarts, and Mr. Sato is ready for his desserts
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
KFC Japan offering all-you-can eat fried chicken every Friday for the rest of summer!
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
We indulge in all-you-can-eat “Navy Curry”, discover the buffet of our dreams
Leave a Reply