
A new and welcome addition to the world of matcha sweets.
One of the things that makes Japanese convenience stores so awesome is the huge variety of tasty foods they stock. Whether you’re after onigiri rice balls, bento boxed lunches, pre-made pasta dishes, or all sorts of candies and chips, your local combini (as convenience stores are called in Japanese) is standing by ready to fills your needs and stomach.
That variety isn’t static either. Convenience stores are constantly refreshing their product lineups, often cycling in seasonal favorites. For example, with strawberries being particularly prized in winter in Japan, this week convenience store chain Lawson added the Strawberry Custard Sandwich (pictured above) to its sandwich shelf. A chilled dessert sandwich, it looks plenty tempting on its own, but we imagine a lot of customers are going to be reaching right past it to instead grab one of these absolutely mouth-watering Matcha Green Tea Bread Strawberry Milk Sandwiches.
Made with green tea powder from leaves grown in the town of Uji, Kyoto Prefecture, Japan’s most respected matcha-producing community, the green tea strawberry sandwich is a comprehensive culinary pleasure concept designed to stimulate an array of taste receptors. The rich flavor of the fluffy bread gets a boost of sophisticate gentle bitterness from the matcha, the sliced strawberries contribute a touch of tartness along with their fruity sweet notes, and the filling of cream and condensed provides their own straightforward decadent sweetness.
At 368 yen (US$3.55), the Matcha Green Tea Bread Strawberry Milk Sandwich is a 20-yen premium over the non-matcha strawberry sandwich, but this looks to be a luxury we can definitely find room for in our budgets. Both varieties are on sale now, and if this is your first time hearing of Japanese fruit sandwiches, allow us to show you even more of what you’ve been missing.
Source: Lawson via Japaaan
Images: Lawson
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Family Mart releases new collection of Uji matcha sweets to make green tea lovers swoon
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Real-life Rurouni Kenshin reverse-blade katana, forged by master swordsmith, now on display【Pics】
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
KFC Japan introduces a new burger 8 years in the making
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Mouth-watering green tea-covered strawberries about to go on sale at Japan’s Mujirushi Ryohin
Japanese convenience store chain’s new matcha sweets are heaven for green tea lovers
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Matcha green tea meets strawberries in Japan-exclusive drinks from The Coffee Bean & Tea Leaf
Japanese-style strawberry sandwiches win mainstream fans in U.K., but aren’t quite like the originals
The Ultimate Battle for Ham Sandwich Supremacy – we rank Japan’s convenience store sandwiches
Tokyo’s matcha green tea tuna sandwiches: A culinary wonder we didn’t know we needed until now
25 different Japanese convenience store sandwiches – What’s inside them?【Photos】
Beyond matcha sweets: Japan’s favorite katsu sandwich maker releasing matcha pork cutlet sandwich
Turn your toast green with new matcha green tea cream spread from Japan
Family Mart makes matcha dreams come true with new lineup of strong green tea sweets in Japan
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
Japan’s new convenience store calorie-bomb sandwiches have even more calories outside Tokyo
Matcha Fair comes to Ikea with all things green tea
Godiva Japan unveils beautiful cherry blossom party cake, but you won’t find it at fancy stores
Leave a Reply