
Soy Man comes to the rescue of those seeking non-meat options.
One very cool thing about Japanese convenience stores is that they’re not just a place to grab snacks like chips and cookies. They’re also stocked with all sorts of tasty food that you could eat as a meal. Craving a pork cutlet sandwich, beef bowl, or plate of meat sauce pasta? The convenience store has got you covered.
Vegetarian or vegan options are a little harder to come by, though, as even a lot of the salads sold at convenience stores have ham, tuna, or egg in them. But if you’re looking for a meatless offering, there’s a new convenience store hero on the way in the form of 7-Eleven Japan’s Soy Man!
While the name might sound like a superhero, the “Man” part is actually a shortened form of manju/”bun.” The Soy Man is a vegetarian version of the convenience store staple niku man, steamed meat buns. The Soy Man swaps out the niku man’s diced pork, though, and replaces it with a soybean plant-based meat substitute.
The rest of the fillings are the same as a standard 7-Eleven niku man, with bamboo shoot, shiitake mushroom, and onion on the inside, promising a texture and taste on par with the meat version. The Soy Man’s dough, though, gets a special bran infusion, giving the bun itself flecks of color.
▼ Soy Man (top) and 7-Eleven’s regular niku man (bottom)
The Soy Man is produced by Nakamuraya, the steamed bun provider that 7-Eleven has a long-running partnership with. The new meatless bun is 169 calories with 5.7 grams of protein and 3.6 grams of fat (compared to 223, 7, and 8.9 for a standard niku man). It’s priced at 129 yen (US$1.25) and is on sale now at 7-Eleven branches in Tokyo, with expansion to other parts of Japan likely depending on how well it does in the capital.
Source: 7-Eleven
Featured image: 7-Eleven
Top image ©SoraNews24
Insert images: 7-Eleven (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Which Japanese convenience store has the best steamed curry buns?【Taste test】
Which Japanese convenience store has the best steamed pork buns?【Taste test】
Which Japanese convenience store has the best premium pork buns?
Meatless meat buns fill Japanese Internet with joy
A guide to every type of delicious steamed bun from Japanese convenience store Lawson
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Starbucks adds new Fruit Gummy sweets to stores in Japan
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Can a plant-based restaurant serving Buddhist meals turn meat-loving Mr. Sato into a vegetarian?
Hello Kitty Gets Steamed…Again! We’ll Wait to See How She Tastes
Man or pan? Japan’s new meatless meat buns confuse our taste-tester
7-Eleven Japan now sells bagels…cooked in bamboo steamers
These Chinese-style steamed buns have adorable animal faces
Japanese meat buns with deer meat?!? Taste-testing Nagano’s shikanikuman【Taste test】
We visit Tokyo’s new all-plant-based cafe “Komeda Is □”
We try NEXT MEATS meatless yakiniku: Does it live up to our meat-lover expectations?
Japanese convenience store chain creates a burger-flavoured steamed bun, but is it any good?
Vegan hamburger steak rice bowls added to over 1,900 convenience stores in Tokyo
7-Eleven Japan now has ramen machines…but only at 41 stores
Family Mart and Mos Burger join forces for a special new steamed bun in Japan
7-Eleven Japan now sells… hot takoyaki!
7-Eleven Japan planning to become even more awesome by baking its own bread in-store
Which Japanese convenience store sells the best pizza bun?【Taste test】
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food