
Soy Man comes to the rescue of those seeking non-meat options.
One very cool thing about Japanese convenience stores is that they’re not just a place to grab snacks like chips and cookies. They’re also stocked with all sorts of tasty food that you could eat as a meal. Craving a pork cutlet sandwich, beef bowl, or plate of meat sauce pasta? The convenience store has got you covered.
Vegetarian or vegan options are a little harder to come by, though, as even a lot of the salads sold at convenience stores have ham, tuna, or egg in them. But if you’re looking for a meatless offering, there’s a new convenience store hero on the way in the form of 7-Eleven Japan’s Soy Man!
While the name might sound like a superhero, the “Man” part is actually a shortened form of manju/”bun.” The Soy Man is a vegetarian version of the convenience store staple niku man, steamed meat buns. The Soy Man swaps out the niku man’s diced pork, though, and replaces it with a soybean plant-based meat substitute.
The rest of the fillings are the same as a standard 7-Eleven niku man, with bamboo shoot, shiitake mushroom, and onion on the inside, promising a texture and taste on par with the meat version. The Soy Man’s dough, though, gets a special bran infusion, giving the bun itself flecks of color.
▼ Soy Man (top) and 7-Eleven’s regular niku man (bottom)
The Soy Man is produced by Nakamuraya, the steamed bun provider that 7-Eleven has a long-running partnership with. The new meatless bun is 169 calories with 5.7 grams of protein and 3.6 grams of fat (compared to 223, 7, and 8.9 for a standard niku man). It’s priced at 129 yen (US$1.25) and is on sale now at 7-Eleven branches in Tokyo, with expansion to other parts of Japan likely depending on how well it does in the capital.
Source: 7-Eleven
Featured image: 7-Eleven
Top image ©SoraNews24
Insert images: 7-Eleven (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Which Japanese convenience store has the best steamed curry buns?【Taste test】
Which Japanese convenience store has the best steamed pork buns?【Taste test】
Which Japanese convenience store has the best premium pork buns?
Meatless meat buns fill Japanese Internet with joy
A guide to every type of delicious steamed bun from Japanese convenience store Lawson
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Studio Ghibli mini towels add anime flair to a Japanese cultural tradition
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Can a plant-based restaurant serving Buddhist meals turn meat-loving Mr. Sato into a vegetarian?
Hello Kitty Gets Steamed…Again! We’ll Wait to See How She Tastes
Man or pan? Japan’s new meatless meat buns confuse our taste-tester
7-Eleven Japan now sells bagels…cooked in bamboo steamers
These Chinese-style steamed buns have adorable animal faces
Japanese meat buns with deer meat?!? Taste-testing Nagano’s shikanikuman【Taste test】
We visit Tokyo’s new all-plant-based cafe “Komeda Is □”
We try NEXT MEATS meatless yakiniku: Does it live up to our meat-lover expectations?
Japanese convenience store chain creates a burger-flavoured steamed bun, but is it any good?
Vegan hamburger steak rice bowls added to over 1,900 convenience stores in Tokyo
Family Mart and Mos Burger join forces for a special new steamed bun in Japan
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan now sells… hot takoyaki!
7-Eleven Japan planning to become even more awesome by baking its own bread in-store
Which Japanese convenience store sells the best pizza bun?【Taste test】