
3 Coins’ gorgeous desserts have six sides.
Japan has a whole bunch of 100 yen store chains, but there’s also a 300 yen store. Called 3 Coins (as in “three 100-yen coins”), it’s stocked with a variety of housewares and lifestyle goods priced at 300 yen (US$2.60).
In general, 3 Coins goes for a quality-over-quantity approach, in that their product lineup isn’t quite as extensive as what you’ll find at a 100 yen store, but the materials and craftsmanship are nicer. However, at 3 Coins’ newly opened shop in Tokyo’s fashionable Harajuku neighborhood, they’ve got something we’ve never seen at a 100 or 300 yen shop: beautifully made fruit sandwich cubes!
Unique to the Harajuku branch, the sandwiches are produced by Fufufu Izumo, a company which also runs a fruit sandwich shop in Shimane Prefecture, on the other side of the country. The fruit used for 3 Coins’ sandwiches comes from a variety of sources, listed on a handwritten signboard inside the shop. On the day we stopped by, options included strawberries from Hiroshima, mikan (mandarin oranges) from Fukuoka, melon from Shimane, oranges from the U.S.A., kiwis from New Zealand, and pineapple from the Philippines.
The Harajuku shop opened in mid-November, and we made multiple trips to try the fruit sandwiches, only for them to be sold out by the time we arrived every single time. So on this day, we got to the doors at 10:55 in the morning, 5 minutes before the shop opens, and even then there was already one person ahead of us in line.
Luckily, though, being second meant we still had the full array of offerings to choose from, and we decided to pick up three of the square sandwiches, each priced at 300 yen.
▼ The double-sized long sandwiches are 600 yen.
Back at SoraNews24 HQ, we lined up the blocks and gave them a final visual inspection. The orange had the most vivid color and nicest contrast with the white bread and fruit.
The stylish grape sandwich looked a little like a die.
But the most beautiful in the bunch was the “tulip,” a special sandwich with strawberry and kiwi slices arranged in the shape of a flower.
If you’ve never eaten a fruit sandwich and are having trouble visualizing how that would work, the name is a bit misleading, since they’re actually fruit-and-cream sandwiches. The ratio of fruit to cream varies by confectioner, and 3 Coins’ are definitely made with cream lovers in mind, with a veritable ocean of rich, sweet cream waiting for you.
You could probably call these “cream bread with fruit” instead of “fruit sandwiches,” and no one would take issue with the description. Not that we’re complaining at all, though, since they were all delicious, and if we didn’t want cream, well, we’d just go to the grocery store and buy a piece of fruit, right?
Shop information
3 Coins (Harajuku branch) / 3COINS(原宿本店)
Address: Tokyo-to, Shibuya-ku, Jingumae 6-12-22
東京都渋谷区神宮前6-12-22
Open 11 a.m.-8 p.m. (fruit sandwich sales until 7 p.m. or sold out)
Website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Tokyo store sells beautiful Japanese fruit sandwiches that look like floral arrangements
How to make amazing Japanese fruit flower sandwiches
Japanese fruit sandwich store in Tokyo explodes in popularity, includes rare, expensive varieties
Beyond fruit sandwiches — Japan has cake sandwiches too!【Taste test】
Japanese cafe serves up fruit sandwiches like nowhere else
Injuries on stairs in Tokyo highlight an overlooked design flaw
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Lush Japan-exclusive bath bombs from Harajuku store coming to stores worldwide this spring
Cup Noodle’s Nissin develops space ramen, space curry rice for astronauts to eat among the stars
Taiwanese president-elect’s resemblance to anime character reportedly affecting comic sales
Short video looks at why Japanese students serve their own school lunches, clean their classrooms
Totoro ocarinas on sale from Ghibli Museum online shop, and no two are exactly alike【Video】
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Edible 10-yen coins become a hot new trend in Tokyo【Taste test】
Savoring Japan’s new sweet potato sandwich!【Pics, taste test】
Fried sandwiches arrive in Tokyo, become hot topic on social media
Japanese convenience store sandwich becomes a hot topic on Reddit, but is it any good?
Green tea strawberry dessert sandwiches: Today’s reason Japanese convenience stores are awesome
Amazingly beautiful cakes inside fruit – Our newest Japanese dessert obsession【Photos】
Japanese-style strawberry sandwiches win mainstream fans in U.K., but aren’t quite like the originals
24 Sweets Shop: New unstaffed store specialising in trendy Japanese sweets opens in Tokyo
Gigantic super-affordable Sailor Moon lifestyle line comes to Japan’s favorite 300 yen shop【Pics】
New Japanese convenience store sandwiches feel like they’re out to kill us
Japan’s new fruit sandwiches turn the concept inside-out, we make them even better【SoraKitchen】