
3 Coins’ gorgeous desserts have six sides.
Japan has a whole bunch of 100 yen store chains, but there’s also a 300 yen store. Called 3 Coins (as in “three 100-yen coins”), it’s stocked with a variety of housewares and lifestyle goods priced at 300 yen (US$2.60).
In general, 3 Coins goes for a quality-over-quantity approach, in that their product lineup isn’t quite as extensive as what you’ll find at a 100 yen store, but the materials and craftsmanship are nicer. However, at 3 Coins’ newly opened shop in Tokyo’s fashionable Harajuku neighborhood, they’ve got something we’ve never seen at a 100 or 300 yen shop: beautifully made fruit sandwich cubes!
Unique to the Harajuku branch, the sandwiches are produced by Fufufu Izumo, a company which also runs a fruit sandwich shop in Shimane Prefecture, on the other side of the country. The fruit used for 3 Coins’ sandwiches comes from a variety of sources, listed on a handwritten signboard inside the shop. On the day we stopped by, options included strawberries from Hiroshima, mikan (mandarin oranges) from Fukuoka, melon from Shimane, oranges from the U.S.A., kiwis from New Zealand, and pineapple from the Philippines.
The Harajuku shop opened in mid-November, and we made multiple trips to try the fruit sandwiches, only for them to be sold out by the time we arrived every single time. So on this day, we got to the doors at 10:55 in the morning, 5 minutes before the shop opens, and even then there was already one person ahead of us in line.
Luckily, though, being second meant we still had the full array of offerings to choose from, and we decided to pick up three of the square sandwiches, each priced at 300 yen.
▼ The double-sized long sandwiches are 600 yen.
Back at SoraNews24 HQ, we lined up the blocks and gave them a final visual inspection. The orange had the most vivid color and nicest contrast with the white bread and fruit.
The stylish grape sandwich looked a little like a die.
But the most beautiful in the bunch was the “tulip,” a special sandwich with strawberry and kiwi slices arranged in the shape of a flower.
If you’ve never eaten a fruit sandwich and are having trouble visualizing how that would work, the name is a bit misleading, since they’re actually fruit-and-cream sandwiches. The ratio of fruit to cream varies by confectioner, and 3 Coins’ are definitely made with cream lovers in mind, with a veritable ocean of rich, sweet cream waiting for you.
You could probably call these “cream bread with fruit” instead of “fruit sandwiches,” and no one would take issue with the description. Not that we’re complaining at all, though, since they were all delicious, and if we didn’t want cream, well, we’d just go to the grocery store and buy a piece of fruit, right?
Shop information
3 Coins (Harajuku branch) / 3COINS(原宿本店)
Address: Tokyo-to, Shibuya-ku, Jingumae 6-12-22
東京都渋谷区神宮前6-12-22
Open 11 a.m.-8 p.m. (fruit sandwich sales until 7 p.m. or sold out)
Website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Tokyo store sells beautiful Japanese fruit sandwiches that look like floral arrangements
How to make amazing Japanese fruit flower sandwiches
Japanese fruit sandwich store in Tokyo explodes in popularity, includes rare, expensive varieties
Beyond fruit sandwiches — Japan has cake sandwiches too!【Taste test】
Japanese cafe serves up fruit sandwiches like nowhere else
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
7-Eleven Japan releases new sandwich that technically contains fruit but isn’t a fruit sandwich
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
Edible 10-yen coins become a hot new trend in Tokyo【Taste test】
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Savoring Japan’s new sweet potato sandwich!【Pics, taste test】
Fried sandwiches arrive in Tokyo, become hot topic on social media
7-Eleven Japan reimagines the fruit sando with new chocolate bread version
Japanese convenience store sandwich becomes a hot topic on Reddit, but is it any good?
Amazingly beautiful cakes inside fruit – Our newest Japanese dessert obsession【Photos】
Green tea strawberry dessert sandwiches: Today’s reason Japanese convenience stores are awesome
7-Eleven Japan now sells a tiny dessert burger but is this convenience store sweet worth the hype?
Japanese-style strawberry sandwiches win mainstream fans in U.K., but aren’t quite like the originals
Japan’s new fruit sandwiches turn the concept inside-out, we make them even better【SoraKitchen】