
A fruity bouquet of flavour for your taste buds, with a special surprise hidden in the back of each one.
In Japan, 28 June is also known as “Parfait Day”. While many of these unofficial “days”, which honour everything from maids to mayonnaise, are usually formed due to word puns that correlate to dates of the year, the origins of Parfait Day are a little different. On 28 June 1950, Hideo Fujimoto, a baseball pitcher for the Tokyo Giants, scored the first-ever perfect game in Japanese pro baseball, and with “perfect” sounding similar to “parfait”, hey presto — Parfait Day was born.
Now, seven decades after Fujimoto made sporting history that changed the dessert world, our Japanese-language reporter Yuuichiro Wasai found himself looking to celebrate the day with the perfect parfait. One of the places that came highly recommended was Initial in Tokyo’s swanky Omotesando district, so he headed on over, only to stop by this sign outside the store when he arrived.
Initial is known for its “Shime Parfait“, a custom popularised in Sapporo, Hokkaido, with “shime” meaning “last dish”. In Sapporo, it’s become a bit of a fad to finish off the day with a “last dish” of parfait at night, and Initial markets their “Shime Parfait” as being the perfect last dish after eating, after drinking, and after a date. While it wasn’t nighttime when he visited, there’s no rule against having a Shime Parfait in the middle of the day, so it was a bit of a surprise for Yuuichiro to find the store advertising fruit sandwiches instead.
Still, Japanese parfaits mostly contain fruit and cream, so these little morsels were kind of like parfait sandwiches. Even better, they were available for takeout, so Yuuichiro could take them home to enjoy away from the crowds, a pretty important point during the current coronavirus pandemic.
Nine varieties were available, featuring fruits like grapes, strawberries, peaches, bananas, mangoes, mikan citrus, and kiwi fruit.
Yuuichiro was incredibly impressed by the way the fruits were perfectly arranged to look like flowers between two slices of bread, so he ended up purchasing five to take home. He chose the Mixed Fruit (800 yen [US$7.46])…
▼ …The Whole Mikan (800 yen)…
▼ …The Kiwi Fruit Flower (800 yen)…
▼ …And the Miyazaki Mango (1,600 yen), a famous variety of mango known for its high quality and high price.
The one that drew his eye the most, however, was the Mikan Flower (780 yen), which sparkled with bright, juicy colours.
Savoury sandwiches often push their fillings to the front, skimping on ingredients with less fillings at the back end. Given the mesmerising beauty of the fruit on display, Yuuichiro couldn’t help but take a look inside to see if Initial was skimping on ingredients as well.
He lifted one slice of bread and was surprised to discover…
They’d added fruit at the very corner of the sandwich as well, to give customers one last punch of flavour in the final mouthful!
He inspected the other sandwiches as well, and found they all had bits of fruit behind the dazzling floral display piece.
This is what makes Initial’s fruit sandwiches one of the best in Tokyo right now. And that’s saying a lot, as we’ve tried the best of the best fruit sandwiches in the city.
If your mouth is watering right now and you’re unable to make it to Tokyo, don’t worry — this easy-to-follow video will show you how to make floral fruit sandwiches like these wherever you are in the world. Happy eating!
Store information
Initial Omotesando
Address: Tokyo-to, Shibuya-ku, Jingumae 6-12-7
東京都渋谷区神宮前6-12-7
Open: Monday-Friday 1:00 p.m.-11:30 p.m. (last order 11:00 p.m.), Saturday and Sunday 11:00 a.m.-11:30 p.m. (last order 11:00 p.m.)
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]














Tokyo’s beautiful new hot-selling fruit sandwich cubes…are from a 300 yen store?!?【Taste test】
Japanese fruit sandwich store in Tokyo explodes in popularity, includes rare, expensive varieties
Japanese cafe serves up fruit sandwiches like nowhere else
How to make amazing Japanese fruit flower sandwiches
Fried sandwiches arrive in Tokyo, become hot topic on social media
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
This train station bento boxed lunch shop has been in business for nearly 100 years
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Police cracking down on outdoor seating in Tokyo’s liveliest street market neighborhood[Video]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
A letter from our reporter’s deceased mother arrives at just the right time
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Massive meat sandwich in Tokyo is not your regular Japanese sandwich
Japanese convenience store’s new chicken katsu sandwich looks deceptive…but is it?
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
Matcha parfait looks like a Japanese zen garden, hides a treasure trove of secret surprises
Häagen-Dazs ice cream sandwich milkshakes now available at pop-up cafe in Tokyo【Taste Test】
Beautiful cans of cake become a viral hit in Japan
Beyond fruit sandwiches — Japan has cake sandwiches too!【Taste test】
Looking for a unique afternoon tea in Tokyo? Have a picnic indoors at Fruit Picnic in Harajuku
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
Sweet Japanese couple serve jumbo parfaits at hidden underground joint in Osaka
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
This ridiculously expensive Tokyo sandwich was worth every one of the 8,650 yen it cost us
Can we pick out the expensive Japanese grapes in a blind taste test?
Japanese sandwiches give foreign reporters culture shock at Tokyo Olympics
Fried chicken, fruits, and ice cream unite in the crazily delicious parfaits of Karafuneya Cafe