
Starbucks goes old school with the semi-secret ingredient in its newest matcha Frappuccino.
In Japan, New Year’s is considered to be a very Japanese time of year. While the country celebrates on January 1, just like many other parts of the world, a lot of the decorations and customs are strongly connected to Japanese traditional culture, such as eating osechi and visiting the local shrine or temple, often while dressed in kimono.
So it makes sense that Starbucks Japan’s new New Year’s Frappuccino is packed with Japanese ingredients, and while you might have guessed that green tea plays a big role, you probably weren’t expecting seaweed to be part of the drink too.
Going on sale the day after Christmas is the Matcha Genmai Mochi Frappuccino, and yes, all of those marque components are part of the dessert drink. It’s made with three kinds of matcha plus genmaicha (brown rice tea), giving it a complex bitterness to play off the sweetness of the milk, whipped cream, white chocolate powder, toasted mochi, and matcha mousse. But where things get really unique is the kakushiaji, as subtle, almost-hidden flavorings are described in Japan, which for the Matcha Genmai Mochi Frappuccino is powdered kuromame (sweet black beans) and kombu (kelp).
Seaweed and sweets, for the uninitiated, no doubt sounds like a bold combination, maybe even foolishly so. However, a small dish on kombu is often served alongside plates of sweets at old-school Japanese dessert cafes, where it serves as a salty palate cleanser that helps enhance the sweetness of the desserts, and it’s likely Starbucks is aiming to replicate that effect, or at least remind customers’ palates of the sensation.
As is usually the case, the new Frappuccino is being accompanied by a companion hot tea latte, the Matcha Genmai Mousse Tea Latte. Tea latte fans will also have another new option in the form of the Japanese Chai Tea Latte. A Japanese-style take on Indian masala chai, this is a hot hojicha latte seasoned with yuzu citrus and mandarin orange peel, ginger, and sansho (Japanese pepper).
Prices start at 678 yen (US$4.90) for a tall Matcha Genmai Mochi Frappuccino, 540 yen for a tall Matcha Genmai Mousse Tea Latte, and 501 yen for a tall Japanese Chai Tea Latte. All three will be on sale from December 26 to January 17, or while supplies last.
Source, images: Starbucks Japan via Entabe
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Starbucks Japanese New Year’s Frappuccino: Too delicious to wait for January to drink【Taste test】
Starbucks releases an official green tea chai latte with special Japanese ingredients
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Doki Doki Literature Club is the best horror-game-disguised-as-dating-sim that you need to play
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Starbucks Japan tells us what we’re getting for Christmas: matcha green tea brownie Frappuccinos!
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan brings out a new green tea Frappuccino topped with a whole chocolate mini cake
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks matcha marches into the Via lineup with new, Japan-exclusive green tea drink mix
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks’ brand-new Meccha Matcha Frappuccino: 20 years in the making, 50 percent more green tea
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Bring on the spicy chill with our recommended customized Starbucks drink — chai Frappuccino!
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Ginza House now sells the most expensive matcha Frappuccino in Japan
Starbucks Ginza House opens in Japan, with exclusive matcha drinks you can’t get anywhere else
Starbucks Delivers: New service expands in Japan with exclusive sets for delivery customers