
And if you’d rather have a 60,000-yen comb, this Asakusa shop has some of those too.
Asakusa is considered to be Tokyo’s most culturally significant neighborhood, largely due to the presence of the Sensoji Buddhist temple. However, there’re are other historical sites all around Asakusa.
For example, walking past Yonoya, from the store’s classical Japanese architecture you can tell that the company has been making combs for a long time. What you might not guess, though, is just how long: more than 300 years.
Yonoya was founded in 1717, during the reign of Tokugawa Yoshimune, the eighth Tokugawa shogun, and so for their first 150 years of selling combs Japan was still under feudal rule and sealed off from the rest of the world. The company opened its first shop in what’s now Tokyo’s Bunkyo Ward, then moved to their current location not far from Sensoji in the 1910s. So yes, they’ve now got over a century of history even at their “new” location.
While Yonoya also sells kanzashi (ornamental hairpins), their main focus is on boxwood combs, which are called tsugegushi if you’re asking for them in Japanese. As you can tell from the shop’s interior, Yonoya is a quality-over-quantity kind of company, and an immense amount of care and craftsmanship goes into every one of the pieces they offer, starting with the choice of material.
Yonoya uses boxwood because it’s a dense, hard wood. That makes it resistant to bending or warping, and the structural rigidity that boxwood provides is critical. Incidentally, boxwood is also used by Japanese artisans for high-quality abacus beads and pieces for shogi, Japan’s traditional chess-like board game.
Not just any boxwood will do, either. Yonoya sources its materials from Ibusuki, a town in Kagoshima Prefecture, on the opposite side of the country from Tokyo. Before being shipped out of Ibusuki, the boxwood is dried and fumigated over the course of 30 years to strengthen the material. It’s then shipped to the castle town of Kishiwada, Osaka Prefecture, for initial processing by a local company that’s been in the business for generations as well. Then, finally, it arrives at Yonoya, whose craftsmen apply the finishing touches to the combs so that they meet their exacting standards.
In other words, making a Yonoya comb requires a lot of work by a lot of highly specialized artisans, and so their combs don’t come cheap. Even for Yonoya’s non-lacquered combs, you could wind up paying close to 60,000 yen (US$400), depending on how fancy you want to get with the detailing.
Eye-popping as the prices may be, on our Japanese-language reporter Mr. Sato’s visit, he couldn’t help wondering how it would feel to use such a luxurious comb. Recently he’s been growing his hair out, but the longer it gets, the messier it gets, and no amount of effort with his run-of-the-mill plastic comb is doing much to smooth it out.
▼ Sometimes the comb just gets stuck, and he says the heck with it.
So Mr. Sato asked Yonoya’s staff if they could help him pick out a comb, and preferably one that wouldn’t hurt his wallet too much. The first thing to consider, they told him, is the amount of spacing between the combs teeth. Yonoya’s come in three different styles, fine, medium, and coarse, with the general rule being the longer your hair, the coarser spacing you should choose.
Given Mr. Sato’s shoulder-length locks, they recommended a medium-toothed comb. Next, you’ll need to suggest the length of the spine. Here, your options are 3 sun 8 bun, 4 sun 2 bun, 4 sun 5 bun, and an even 5 sun.
Yes, Yonoya is so old-school that they still make their combs to the specifications of traditional pre-metric system Japanese measurement units. Mercifully, they also provide their approximate equivalents of 11.5, 13, 14, and 15 centimeters (4.5, 5.1, 5.5, and 5.9 inches). The longer the spine, the easier it usually is to pass the teeth through your hair, they explained, and since ease of use is what Mr. Sato was looking for, he opted for a 15-centimeter.
Total price, after tax? 29,700 yen (US$198).
▼ But they did throw in a case for free.
This was, by far, the most money Mr. Sato has ever spent on a comb. As soon as he held it in his hand, though, he could tell this was a quality piece, with the wood smooth and light yet obviously sturdy.
But more importantly, it felt amazingly good to use, passing cleanly through his unruly hair and greatly smoothing out unwanted kinks. While it didn’t get his naturally wavy hair completely straight, the results were far more neat and orderly than what he could do with his old plastic comb.
▼ Left: plastic comb
Right: Yonoya comb
Yonoya’s combs are a lot of money, but they also provide a lot of quality. And remember what we said about how the wood is carefully selected to retain its shape? If you take care of a Yonoya comb, it’ll last you for decades, the company says, so if you think of the price in terms of your total comb cost for the next 20 years or so, on an annual basis it suddenly doesn’t seem as expensive.
On the other hand, there’s no denying that nearly 30,000 yen is a lot of money to pay for a comb, so ultimately the question of “Is it worth it?” is probably going to come down to how serious you are about your haircare. In Mr. Sato’s case, at least, he’s feeling good about his purchase, and looking good too.
Shop information
Yonoya / よのや
Address: Tokyo-to, Taito-ku, Asakusa 1-37-10
東京都台東区浅草1-37-10
Open 10:30 a.m.-5 p.m.
Closed every Wednesday, irregularly on Tuesdays and Thursdays
Website
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!














100-year-old brush shop in Tokyo sells a Japanese body brush that’s painfully good
Expensive Japanese nail clippers: Are they worth it?
Mr. Sato attempts to battle his butt forest with Japan’s affordable Osu! Ass Hair Trimmer
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Can a Tokyo hair salon give us the hair of the city’s most handsome ramen chef?【Photos】
Traditional Japanese candy gets fancy: Konpeito comes in wine, chocolate, and green tea varieties
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan
Say hello to Japan’s new generation of adults, fresh from Kitakyushu’s seijinshiki ceremony
McDonald’s Japan has free smiles on its delivery menu, but does asking for one make a difference?
Colonel Sanders Cosplays as Goku! KFC Japan to Offer Dragon Ball Z Merchandise for a Limited Time
Tokyo travel hack: How to enjoy a free sightseeing boat tour around Tokyo Bay
Citizen to release beautiful, limited-edition watch with kimono-inspired night sakura design
Have you ever noticed how much Totoro looks like New Year’s mochi? This plushie’s designers did, and the result is adorable!
Japanese town suing resident for being a jerk
Why is this cafe in Asakusa so popular with foreign tourists?
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
How far away from Tokyo can you get with 5,000 yen? Let’s find out!
Can a Japanese person look good in one of those for-foreigner souvenir kimono? Mr. Sato finds out
This ridiculously expensive Tokyo sandwich was worth every one of the 8,650 yen it cost us
Hidden history, retro cafes, and a shoe shrine on Asakusa bus loop【Tokyo Loop Buses】
Kubipan neck pants, the hot new Tokyo style that we just made up and hurts our butt cracks【Pics】
Mr. Sato makes senpafe 1,000-yen parfait, and things get oddly violent【Japan’s Best Home Senpafe】
Tokyo’s host club photo studio will have you looking like the coolest Kabukicho club king
Eating a 6,000-yen (US$55) sandwich on the Tokyo sidewalk: The best way to wait for a new iPhone
2,500 yen for Tokyo ramen? High-end noodles in the high-rent Ginza district are totally worth it
This is what Tokyo’s ultra-premium 12,960-yen (US$117) seaweed looks like
Will we win a 75,000-yen tub of caviar from this Japanese vending machine?
Mr. Sato dons full pilgrim fashion to escape the summer heat
How to dress for summer in Japan: Tips from a rickshaw driver in Asakusa
Did Mr. Sato just discover Japan’s longest bread?
Leave a Reply