
After family, friends, and lovers, two more “nothing-special happy times” get their moments in the cozy anime spotlight.
Over the last few weeks, McDonald’s Japan has been putting smiles on fans’ faces with a series of anime video ads featuring low-key, highly comforting scenes of everyday life. The newest installment continues the warm-and-fuzzy feelings, but with a bittersweet addition to the mix of emotions, as the chain has announced it’s the end of the series.
The first video featured a family, and later ones showed a group of teenage friends and then a high school couple on a date. Earlier this week came a video showing what appears to be a group of siblings grabbing a McDonald’s snack…
長いポテトみっけ! pic.twitter.com/5GxGdTGPEm
— マクドナルド (@McDonaldsJapan) November 3, 2023
…and then a young woman relaxing at home, sitting around in a pair of pajamas, watching videos on her smartphone, munching on fast-food, and, in general, just enjoying having some free time to kick back and relax.
特別じゃない、しあわせな時間。 pic.twitter.com/3Gw79uLTrS
— マクドナルド (@McDonaldsJapan) November 5, 2023
There’s no drama or conflict, just a peaceful, pleasant mood, bolstered by the indirect reminder that spending time with the people you love is great, and so is taking a little me-time now and again, spent in whatever way makes you feel happy. The blazer hanging in the background of the second video, as well as the sunset-colored sky visible out the window, tells us that the woman is either a student or an office worker who’s done with whatever responsibilities she had to take care of earlier in the day, and is now enjoying a well-deserved recharging session.
“A nothing-special happy time,” Tweeted McDonald’s with the video, repeating the series’ theme, which it followed with a sperate tweet saying:
“With this, we’ll be bringing the Yoru Mac [Nighttime McDonald’s] anime series, which started in September, to a close for the time being. Thank you so much to everyone who watched it! We hope you’ll continue to let McDonald’s be a part of your ordinary daily life. See you next time!”
McDonald’s also tweeted a reminder that the animation was created by illustrator Uraura Ura-chan (@urachan1629 on Twitter), who also posted a message of thanks.
“McDonald’s asked me to make another Yoru Mac Potenuge [French fries and Chicken McNuggets set] video! This marks the end of the Yoru Mac anime series I’ve been making since September! To everyone who watched the videos, and to everyone who was involved in their creation, thank you so much!”
▼ The meaning of the string of steak and Saturn emoji at the end of the message remains a mystery.
マクドナルド様の『夜マック ポテナゲ』広告動画またまた制作させていただきました!
— 浦浦 浦🥩🥩 (@urachan1629) November 5, 2023
僕が9月から制作しました夜マックアニメシリーズはこれにて終了です!
ご視聴していただいた皆様!!そして制作に携わっていただいた皆様!!!本当の本当にありがとうございました!!🥩🪐🥩🪐🥩🪐 https://t.co/sjNfAFaAjS
Between the positive reactions the videos got in Japan and their theme that even life’s little happy moments are worth celebrating, it would seem that there are still plenty of everyday scenes that could be depicted, should McDonald’s and Uraura Ura-chan decide to work together again in the future. For now, though, we’ve still got the videos’ lingering warmth to enjoy while we look for our own nothing-special happy times.
Source: Twitter/@McDonaldsJapan via Otakomu
Top image: Twitter/@McDonaldsJapan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
McDonald’s releases new heartwarming anime video that’s peachy-keen, has Vocaloid song【Video】
“Please watch until the end.” McDonald’s Japan’s beautiful moon-viewing anime video has cozy twist
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
How to fold an adorable towel bunny while you wait for your meal
The new Ranma 1/2 anime is here! So is it worth watching?【SoraReview】
New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks
Is there demand for merch of our stylish reporter? Let’s find out with the Ikuna Acrylic Standee
McKatsudon: Easy to make with new spicy chicken nuggets from McDonald’s Japan
Strip club guidance booth raid in Japan ends with police seizing 440 pounds of raw fish
Face mask distributer imprisoned in sex shop by yakuza for 11 hours
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
The young girl starring in this cool retro-style McDonald’s Japan video is actually 62 years old!
McDonald’s Japan taps three ’80s anime legends for a moving, nostalgic video【Video】
McDonald’s Japan asks that you please be careful with its new extra-spicy rice burger
McDonald’s Japan made two almost identical commercials, with one tiny, touching difference【Vids】
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!
Anime witch Kiki and black cat Jiji make deliveries in adorable new McDonald’s Japan video【Video】
Street Fighter is coming to McDonald’s Japan
“Adult anime” geta new meaning with McDonald’s Japan ad from Fist of the North Star creator【Video】
This beautiful, heartwarming winter anime is also a McDonald’s Japan commercial【Video】
McDonald’s Japan’s new kalbi koshihikari rice burger and its friends only come out after sundown
McDonald’s officially reprimanded by Japanese government for misleading “roast beef” ads
McDonald’s reminds Japan’s young adults that length isn’t everything, and being soft is OK too
McDonald’s Japan captures otaku hearts, brings back Nyan Cat sound with new cat girl anime video
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
McDonald’s Japan’s first-ever rice fish burger is here, but was it worth the wait?【Taste test】
McDonald’s Japan adds Hitokuchi Churros to its menu (sharing optional)
Leave a Reply