
Guile, as usual, is waiting.
As the cultural anthropologists who make up SoraNews24’s readership are well aware, autumn is tsukimi/moon-viewing burger season in Japan, when the nation’s hamburger providers serve up sandwiches topped with fried eggs that resemble a beautiful full moon.
However, it’s specifically early autumn that’s moon-viewing season, coinciding with the timing for the moon-viewing parties which courtly nobles use to hold. That means, sadly, that it’ll soon be time to say goodbye to this year’s tsukimi burgers, as the official McDonald’s Japan Twitter account reminded us on Tuesday.
▼ “It’s almost time for them to go back to the moon.”
そろそろ月に帰ります。 pic.twitter.com/CtXBBSWbZR
— マクドナルド (@McDonaldsJapan) October 14, 2025
It’s a bittersweet moment, to be sure, but the very next day McDonald’s Japan gave us something new to get excited about.
▼ “Waiting for something…”
何かを待っている…。 pic.twitter.com/802TOIfDSi
— マクドナルド (@McDonaldsJapan) October 15, 2025
So just what’s being waited for, and who, for that matter, is the shadowy figure doing the waiting? The first clue is the detailed pixel-art aesthetic, evoking memories of a pre-polygon era of video games, but not so far back as to be taking inspiration from the earliest days of the medium. But the more telling clue? Well, they say that one mark of good character design is when you can recognize who the character is from their silhouette alone, and that silhouette clearly belongs to Guile, from the Street Fighter franchise.
▼ You might think Guile’s hair is the most “could only work in a video game” thing about him, but that distinction actually goes to his crouching block, as we painfully found out.
And it doesn’t look like Guile is the only one getting set for a round at the Golden Arches, as the McDonald’s Japan Twitter account then posted another teaser featuring even more members of the Street Fighter cast, along with the name of series developer Capcom.
明日発表、やつらが会いにくる。 pic.twitter.com/cT0kcD69zL
— マクドナルド (@McDonaldsJapan) October 15, 2025
The Street Fighter franchise spans nearly 40 years, with six mainline numbered entries and dozens of spinoffs and semi-sequels. For this collaboration with McDonald’s Japan, though, the focus looks to be on Street Fighter II, as the silhouettes in the tweets are all exact matches to poses the characters strike in its entries (though the second tweet’s use of the original 12 Street Fighter II characters suggests that the new challengers added for Super Street Fighter II and Super Street Fighter II Turbo won’t be part of the festivities). The second tweet also includes the message “They are coming to meet you,” a play on Street Fighter II’s tagline in Japan, “I’m off to go meet someone stronger than myself.”
As to what exactly the team-up is going to entail, a Street Fighter Happy Meal would seem like the most obvious choice, but McDonald’s Japan has been running into some problems with its high-profile Happy Meal collaborations as of late, so we might be getting special Street Fighter sandwiches like McDonald’s made for Godzilla, or they could be releasing sold-separately merch like the McDonald’s Evangelions. More info is expected to be announced later this week.
Source: Twitter/@McDonaldsJapan
Top image: Twitter/@McDonaldsJapan
Insert image: SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


McDonald’s Japan reveals Street Fighter-themed Street Burgers and crossover videos【Video】
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
Japanese-style curry rice coming to McDonald’s Japan? Mysterious tweet has fans’ fingers crossed
McDonald’s Japan adds Hitokuchi Churros to its menu (sharing optional)
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
7-Eleven Japan releases new Tsukimi Moon-Viewing range for autumn, with a must-try daifuku and teriyaki burger
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Kyoto temple bans visitors from wearing kimono
Kobe middle schools begin abolishing extracurricular activities, shift to community programs
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
McDonald’s Japan announces Pokémon Trading Card Happy Meals with guaranteed Pikachus
Pokémon Happy Meal toys for outdoor fun are on their way to McDonald’s Japan【Video】
Sanrio’s new McDonald’s Japan Happy Meals give the spotlight all to Cinnamoroll[Photos]
Here comes a new T-Shirt! Uniqlo Street Fighter II and V shirts
McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
“Please watch until the end.” McDonald’s Japan’s beautiful moon-viewing anime video has cozy twist
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!
McDonald’s Japan ends heartwarming nothing-special anime ad series with two last videos
McDonald’s Japan unveils moon-viewing sukiyaki burgers and sweets for tsukimi season
Anime witch Kiki and black cat Jiji make deliveries in adorable new McDonald’s Japan video【Video】
Does Guile’s Street Fighter video game crouching block work in real life?【Experiment】
McDonald’s Japan debuts new anime girl mascot character with incredibly long name
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Godzilla burgers appear at McDonald’s Japan, and t’s time to eat them all!【Taste test】